Goals: Organisational goals are strategic objective that are established by the company’s management to show expected outcomes and what they presume from their employees. It is predetermined and describes future results toward which present efforts are directed. Setting goals can be a big advantage for organisations as it justifies a company’s activity; define performance standards; guide employee’s effort; provides a source of motivation by presenting a ...view middle of the document...
Basically a formal summary of the aims and values of a company. It should usually be short yet resonate with both employees and people outside the organisation as it should attract them. A good mission statement includes several key questions about your business e.g. what are the opportunities or needs the company addresses, what level of service is provided, what principles or beliefs guide the organisation. Mainly the purpose, strategy, policies and standards of behaviour and values. The advantages are that it helps communicate values and culture to employees, helps the marketing process as it communicates with customers, set the direction of the organisation and so help formulate strategy etc.
Objectives: A specific result that a person or system aims to achieve within a time and with available sources. Objectives are basic tools that underline all planning and strategic activities. The advantages are that you’re planning which help you concentrate properly about the short term and long term need for your business, what your aims are for the business. Objectives need to be very specific as in significant, what exactly you are aiming for, realistic as in setting something you know you can achieve it, and measurable as in it needs to be meaningful and motivational for everyone.