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Google Case Essay

419 words - 2 pages

Memorandum
To: Joe S.Anderson, Ph.D
From: Ziyue Huang
Date: 7/ 27/2014
Re: Google-case, due Monday in class(7-28-14)

1.How does Google’s mission drive strategy at the company?
The mission of Google drive it provide an search engine with freedom and fairness to customer, it allow people to gain access to information without business bias and political block. That is why Google decide not let the commercial consideration bias their ranking result, and they provided the useful and correct information for people.

2.Is Google’s stance toward Internet search in China consistent with its mission
Google stance in China market is ...view middle of the document...



3.Do you think that Google should have entered China and engaged in self-censorship, given the company’s long-standing mantra “Don’t be evil”? Is it better to engage in self-censorship than to have the government censor for you.

4.If all foreign search engine companies declined to invest directly in China owing to concerns over censorship, what do you think the results would be? Who would benefit most from this action ?Who would lose the most?
If those foreign search engine company decline to enter Chinese market, it will accelerate the absolute monopoly of the Chinese internet market. Without enter of foreign company, domestic competition in the Chinese’s internet market will be weakened. Baidu and other Chinese search engine companies will benefit most from it, because they will have phenomenal opportunities to dominate the Chinese search engine market without competition in long run. On the other hand, they make lose the motivation of technology innovation when the market has not many competition. Google and other foreign companies will lose the most, because they lose the biggest internet market in the world. Also ,Chinese lost A search engine which is able to bring them the access to all information with any political censorship, they lose the right and freedom on gaining all political information.

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