Success is not guaranteed for Malaysia Airlines even after the restructuring, this is a very difficult process and will take a lot of time to complete. Khazanah Nasional have planned all the steps that they will take for the restructuring process but executing all of the steps will be another problem. The new company must decide what it wants to be, a luxury airline like Singapore Airlines or a low cost ...view middle of the document...
Khazanah Nasional must try their hardest to rebrand Malaysia Airlines, in the past it has been proven that the rebranding of an airline can be successful, example: valujet rebranded as AirTran Airways before merging with SouthWest. Another option for Malaysia Airlines is to merge with another airline or buy another airlines’ share just like Singapore Airlines buying 40% of China Eastern Airlines’ shares (Zhang, 2014).
Only time will tell whether Malaysia Airlines can be successful again, but as history has shown it is possible for an airline to become successful again even after a deadly crash (Bishop, 2014). In 1979, Air New Zealand crashed into mount Erebus on Ross Island, Antartica. Now, Air New Zealand is regarded as one of the world’s best airline with an excellent safety record. So, it is possible for Malaysia Airlines to be profitable again but they have to work hard to make sure that there will not be anymore accidents in the near future.