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Hello World Essay

337 words - 2 pages

cMahon’s current strategy for senior citizens has been excellent. Realizing that a lot of people in her area belong to his homogenous group, she made the decision to offer a discounted meal to them on a monthly basis. Her marketing mix covers the 4 P’s in that the Product, which is essentially already developed, is their breakfast offering. Included with the good is outstanding customer service and friendliness with her customers. The branding and familiarity of her product has ...view middle of the document...

The Promotion of her product is pretty much done on a national level through advertising and publicity. Her promotion also involved personal selling and customer service to those patrons in her local area as they visit the restaurant. McDonald’s is already known for their low meal prices, and then McMahon improves on it at her branch by offering a monthly discount.
I feel that the overall image of McDonald’s in her local area is improved by her strategy because a lot of the local population is seniors and this particular strategy involves them, so their opinions of the place should be high. McMahon and her employees have made her restaurant an inviting and friendly place to be. The remaining citizens in the area may respect the restaurant for treating the senior of the community in the way that they do, so their opinions may be high as well. As far as the concern about the restaurant possibly acquiring the stigma of “an old peoples’ restaurant’,” people go to McDonald’s for the price and convenience, so I feel they will still patron the restaurant. When most people go to fast food restaurants, they look at the line at the drive-thru and inside the restaurant as an indication of the type and speed of service I think I may get. If the seniors are getting their initial meal and then sitting down to socialize for the...
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