Words aren’t just strings of alphabets sewn together with ink. Words are cues
Words are triggers.
Words when used correctly can transform an “eh whatever” into “WOW, that’s IT!”
They can make you go from literally ROFL to fuming with fury to an uncontrollable urge to take action NOW or the earth may stop swinging on its axis.
These are what I call High Emotion Words
And these are capable of transforming an absolute no into almost yes and a “perhaps” into “for sure”!
Because it isn’t really about your desired action, but the underlying emotion that drives that action.
If you get them to feel that emotion, you GOT ‘em.
When you are trying to sell people a solution, what ...view middle of the document...
g. like, share, read, subscribe, comment, buy etc.)
Step Two: Determine the exact emotional state that will drive that action (e.g. curious, relaxed, fearful, inspired etc.)
Step Three: Choose some of the words from this list and sprinkle ‘em throughout your content.
And now…THE LIST:
Emotional State: Curiosity
When you want them to be gripped by an unshakable desire to click and read more.
* What no one tells you
* Have you heard
* Behind the Scenes
* Secret agenda
* Secret plot
* Off-the record
* No one talks about
Emotional State: Urgency
If you want then to take action now, now, now!
* Missing Out
* Left behind
* Most Important
* Strongly agree/ recommend
* Strongly suggest
* Instant Savings
Emotional State: Confusion and Helplessness
Especially useful when questioning the status quo, making them realize what they are missing out or “us-vs-them” style content
Emotional State: Anger
This is a high physiological arousal emotional state that can help drive a number of actions such as getting support for a cause or sharing content because of the sheer outrage felt