Visual Art – Graphic Design
Written Task (Tertiary)
Teacher – Richard Baldwin
Graphic Design Essay (T)
Graphic Design during the 20th century has been influenced by four artistic, some also being cultural and philosophical, movements called Futurism, Dada, Surrealism and Modernism. These movements have played a large role in shaping the graphic design industry by bringing different meanings into the art as well as inspiring many artworks today. Out of the four movements, Futurism and Surrealism really stood out to me, and the two designers who were influenced by these movements are Fortunato Depero and A.M. Cassandre.
Fortunato Depero (1892 – 1960) was an Italian ...view middle of the document...
It also possessed a contrasting colour scheme and cubic letters with minimal shading. Since this was a cover for a fashion magazine, Depero designed it to look quite stylish and modern. The colours are vibrant along with a strong contrast because of the colour black in the background. The colour palette is also aesthetically pleasing as Fortunato used complementary colours, and these elements represent Futurism well, as opposed to other types of medieval or ancient arts which were mostly painted with muted colours in a slight monotone manner. The letters were my personal favourite in this artwork. They were designed to look cubic which, in my opinion, are never going to go out of style as they are simplistic and you can still see fonts like this being used in artworks today. Cubic art also happens to belong to an art movement called Cubism, created by Pablo Picasso and Georges Braque in the early 20th century, and was the movement that Futurism was created in response to, this was also why a lot of futurist artists and designers tend to be inspired by Cubism. What I have also noticed with futuristic artworks is that they have either minimal to no shading, and when shading is included it looks very clean and sharp, unlike other forms of art where the shadows are often blurry to create a dark-to-light gradient. I think Depero painted the “VOGUE” logo as a tower (or if seen differently, the logo can be perceived as an award) with the purpose of drawing attention to it, the yellow colour was meant to give the impression of a gold covering, and this acts as a visual metaphor, saying that Vogue displays a lot of expensive and fashionable pieces on their pages. In my opinion, the overall cover would look better if there were some soft shadows added to create a sense of balance between it and the clean edges of everything else on the print, but since that is not considered a part of the futuristic elements, it can be understandable.
The second designer that I have chosen is A. M. Cassandre and he was inspired by the Surrealism movement. Surrealism was a Europe-originated artistic and cultural movement stemmed from Dada, and was also inspired by Cubism. Surrealist artworks tend to be three-dimensional and composed of objects that don’t behave like they are supposed to realistically (for example, Salvador Dali painted giant melting clocks), transformations, symbolisms and so on.
Canssandre was a Ukrainian-French painter and graphic designer. He was known for his first work, a poster called Au Bucheron in 1923, which was printed as a large-format poster and was displayed throughout Paris. This impressed Parisians and got numerous of positive feedbacks and he became famous very quickly. Over time, he made a name for himself with projects such as posters like Etoile du Nord, Dubo Dubon Dubonnet, Nord Express, his typeface designs as well as the well-known Yves Saint Laurent logo. One that I found was the most appealing was his cover design for...