This website uses cookies to ensure you have the best experience. Learn more

Insurance Study Essay

9430 words - 38 pages


Business development and market research on Kotak life insurance products and services suitable for different market segmentation.

Submitted to:
Department of management in the partial fulfillment for the MBA



REG NO: 1420233

Under the guidance of
Dr. Kamal Kishore
Assistant Professor

Institute of Management
Christ University, Bangalore
MBA 2014-2016


This is to certify that the Summer Internship Project submitted by Mr. Victor Mondal on the title Business development and market research on Kotak ...view middle of the document...

I would take this opportunity to thank all the staff of Kotak Mahindra life insurance Company of Kolkata office. I learned how a team work can make the task simplified and the objectives are achieved easily.
I would thank my corporate mentor Mr. Malay Puri without his support and guidance this project would have never been completed

I would like to extend my thanks to my College Mentor Dr. Kamal Kishore who was a constant support and guide and gave valuable suggestion which helped me in completing my project.

I want to say thanks to Dr. S.Jeevananda, the campus coordinator Christ College of management
( Kengeri Campus) for giving me the regard and coordinating me in my undertaking and additionally giving me direction in the issues confronted.

I am appreciative to the greater part of my companions and cluster mates for their assistance in finishing this venture work. At long last, I am grateful to my whole relatives for their extraordinary backing and consolation.

A heart felt thank to the numerous respondents studied whose thoughts, basic experiences and recommendations have been priceless in the planning of this report.


This project titled “Business development and market research on Kotak life insurance products and services suitable for different market segmentation” being submitted by me in the partial fulfillment of requirements for the award of Masters Of Business Administration degree from Christ Institute of Management and Technology, affiliated to Christ University Bangalore.

Place: Bengaluru (Name & Signature of Candidate) Date: Victor Mondal
(Reg No 1420233)





The internship was done to gain practical experience of working within an organization, in the field of marketing. The project report consist of two parts, first part consists of business development of Kotak Mahindra Life Insurance, and second consist of Market Research on Kotak Life Insurance Products and Services.

The project report has been written in very simplified form with structured format. The interpretation of the report has been supported by substantial evidence. The data primary used in this report is collected by surveying the potential customers and trying to figure out what is the reason to buy insurance .The various demographic and socio economic variable is been used in the...

Other Papers Like Insurance Study

Insurance Occupations Essay

1197 words - 5 pages -The property and life insurance underwriter is usually considered the gatekeeper for their insurance company. They make sure that new and existing insured’s meet the insurance company's eligibility requirements. Their ability to assess risk, properly price coverage, and weed out ineligible applications is central to an insurance company's ability to thrive. Underwriters work for insurance companies and are typically located at the company's

Danish Insurance Essay

3072 words - 13 pages HOW DOES THE CLIMATE CHANGE AFFECT THE INSURANCE INDUSTRY Contents Introduction 3 Problem statement 4 Delimitation 4 Methodology 5 Risk management 6 Charateristics of insurance industry 6 Risk qualification 8 Approximate cost for a threat determination 8 Probability of threat accuracy or that vulnerability will be affected 9 SWOT analyses 10 Matrix between Strengths-Threats and Opportunities-Weaknesses 11

Insurance Project

7396 words - 30 pages Adamjee Life Assurance Company Introduction: The formation of Adamjee Life is a result of the partnership between Adamjee Insurance and Hollard, South Africa. Both partners are well established, giving Adamjee Life the advantage to add tremendous value to the lives of its customers and the businesses of its clients. Adamjee Life's dedicated staff shares the philosophy of partnership and understands the dynamics involved in caring

Insurance Presentation

2569 words - 11 pages [pic] [pic] [pic] ALICO (American Life Insurance Company) is among the largest international life insurance companies in the world. ALICO has operations in more than 50 countries, with its main presence in Japan, Europe, the Middle East, Latin America and portions of Africa and the Caribbean. Headquartered in Wilmington, Delaware, in the United States of America, ALICO is licensed and regulated by the Delaware Insurance Department

Insurance Junk

1947 words - 8 pages Our client is a property and casualty insurance agent. He is a 51 year old male and his wife is forty-eight years old. His wife is a retired high school math teacher. They have two children ages twenty-two and seventeen. The twenty-two year old is currently enrolled in college at the University of Mississippi and the seventeen year old is currently enrolled at Tupelo High School. The client lives in Tupelo, Mississippi. He was born and

Indian Insurance Companies

2780 words - 12 pages Abstract The liberalization of the Indian insurance sector has been the subject of much heated debate for some years. The policy makers on one hand wanted competition, development and growth of insurance sector, which is extremely essential for channeling the investments in to the infrastructure sector. At the other end the policy makers had also the fear that the insurance premium, which are substantial, would seep out of the country; and

Insurance Sector In India

328 words - 2 pages NEW BANKING LICENSE TO CORPORATE WORLD After a span of 10 years RBI is set to issue fresh banking license. In 2003 -04 it had last issued license to Yes bank and Kotak Mahindra bank . The RBI issued the final guidelines for license of new private banks wherein entities both from private and public sector shall be eligible to set up a bank through a wholly owned non operative financial holding company (NOFHC). The NOFHC shall be wholly

Policy Analysis- Unemployment Insurance Policy

1565 words - 7 pages Debbie Nahom Post University Policy Analysis- Unemployment Insurance Policy Historical Background Unemployment benefits are in place to provide temporary funding to help individuals and families to survive during unemployment. The policy analysis model will be used to review all aspects of the policy, including historical origins, strengths, and weaknesses, as well as how the policy has succeeded or

Consumer Behaviuor Towards Life Insurance

1831 words - 8 pages ASSIGNMENT COSUMER BEHAVIOUR LIFE INSURANCE SUBMITTED BY: PRATIBHA RAJ M.F.M. - II INTRODUCTION Life Insurance is the key to good financial future planning. On one hand, it safeguards our money and on the other, ensures its growth, thus providing us with complete financial well being. Life Insurance can be termed as an agreement between the policy owner and the insurer, where the insurer for a consideration agrees to pay a sum

Unemployment And Social Security Insurance

3082 words - 13 pages Student Name Professor Course Date Introduction The initial idea of this was to look at how Social Security and Unemployment Insurance work and explain that. The initial hypothesis was that government insurance programs work as a result of the United States Government forcing citizens to pay into these systems threw taxation. To do start this project I began by reading in the text book used in Macroeconomics at Virginia Statue University

Effect Of Fdi On Indian Insurance Sector

2763 words - 12 pages develop liking for change and there is no unnecessary resistance when major change in the organization are brought about. Group dynamics refers to a system of behaviors and psychological processes occurring within a social group (intragroup dynamics), or between social groups (intergroup dynamics). The study of group dynamics can be useful in understanding decision-making behavior, tracking the spread of diseases in society, creating effective

Related Essays

“Study Of Consumer Awareness And Perception Towards Health Insurance Portability.”

715 words - 3 pages SYNOPSIS TOPIC “Study of consumer awareness and perception towards health insurance portability.” INTRODUCTION Healthcare Insurance Market in India is unique and has a strong growth potential than the other insurance markets. Life insurance includes all risks related to the lives of human beings. IRDA (Insurance Regulatory and Development Authority) allowed to the customer to change their insurance company in case of dissatisfaction with

Health Insurance Fraud Essay

4446 words - 18 pages . An insurer, or insurance carrier, is a company selling the insurance; the insured, or policyholder, is the person or entity buying the insurance policy. The amount of money to be charged for a certain amount of insurance coverage is called the premium. Risk management, the practice of appraising and controlling risk, has evolved as a discrete field of study and practice. The transaction involves the insured assuming a guaranteed and known

Miselling Of Insurance Essay

2646 words - 11 pages 3rd Prize Winner – Shri Raghav Jain, Birla Institute of Management Technology Mis-selling in Insurance and how to prevent it 1. Mis-selling at a glance By definition, mis-selling means selling a product by giving a wrong picture of a product, it may include, giving wrong information, giving unrealistic information, not giving full information about the product. You must have heard an insured, saying – but this was not I asked for. And

Insurance Essay

2586 words - 11 pages INCREASING INSURANCE PENETRATION IN INDIA Insurance penetration is the ratio of the percentage of total insurance premiums to gross domestic product. It tells us the level to which a market is being tapped. Thus insurance penetration is a tool to understand and identify the reasons of the success or failure and the degree of presence of insurance in the economy of a country. Indian insurance is a flourishing industry, with several