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Internet Marketing Essay

2161 words - 9 pages

Internet Marketing Opportunities

Prepared for:
CEO of Community Empowerment
City of Philadelphia

Prepared by:
Denise Martinez, Employee of Community Empowerment
Devry University

April 3, 2015

Mobile revolution chart
1400 John F Kennedy Blvd
Philadelphia PA 19107
(215) 696-7617

April 8, 2015

Community Empowerment
Chief Executive Officer

Attention: Ms. Marilyn White, CEO

INTERNET MARKETING OPPORTUNITIES

On behalf of the company’s future development, there was some research conducted for purposes of enhanced marketing opportunities. I have researched and finished a proposal on Internet marketing. The report describes some ...view middle of the document...

.6
Cost efficient methods………………………………..………………..6
Promoting the company………………………………………………………..7
Website advertisement………………………………………………..7
Social Media………………………………………………………………..7
Video Marketing………………………………………………………….7
Internet connections…………………………………………………………….8
Consumer communication…………………………………………...8
Upgraded technology…………………………………………………..8
Future exposer……………………………………………………………8

CONCLUSIONS AND RECOMMENDATIONS

Conclusion……………………………………………………………...……...…….9
Recommendations.………………………………………………………...……..9

ILLUSTRATIONS

CHARTS Page
1. Online web diagram…………………………………………………….6
2. The internet marketing tree……..………………………………….7

TABLES
1. Traditional vs. digital table…………………………………………...5
2. Traditional and digital comparison……………………………….

EXECUTIVE SUMMARY

Throughout the years, the company has not taken advantage of the many marketing opportunities that are available in the business world. It is important for the company to take advantage of online opportunities for future growth. There is more knowledge and experience on the web that the company and its employees can get many benefits from. There are numerous tactics and benefits that can help the company overall in many different ways. In this research there is a detailed look on shortcomings and advantages of having and not having online marking. There is a comparison with traditional marketing and online marketing. Also there is Internet marketing research that has an outlook of all the benefits that come from investing in online marketing.
Community Empowerment is a traditional based company that can exceed in future business plans. There is a wide variety of different opportunities and advantages that come with new technology. The purpose is to explain in this report the temporary issues that can be fixed with having Internet marketing, a complete view and the benefits that will arise with having connections with online resources. As well as any shortcomings that will be caused if the business does not change to improved technology. I will recommend the changes that should be made along with all the benefits that come from it.
I recommend that the information that is going to be presented be taken into consideration for the future of the company. The first consideration that should be made is making a social media site, which is free of cost. As well as, learning the benefits of online marketing to have a better understanding of the connections.

INTRODUCTION
Community Empowerment is a direct marketing company, which can expand exposure with different marketing opportunities that are available today. With the different opportunities there can be benefits that come with profits, promoting and connections. It is important for the company to take advantage of the many opportunities and technology advances for purposes of expanding to a better and bigger future.

PROPOSAL
The investment of...

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