This website uses cookies to ensure you have the best experience. Learn more

Iptv Market Research Essay

1528 words - 7 pages

2.0 Market Research
Industry Profile and Outlook

Our company will operate in the internet television industry. The industry is relatively new, fast growing and revolutionary. Our company will broadcast channels from Russia and other post soviet countries through Internet Protocol Television system (IPTV). IPTV is the digital distribution of television content via internet. IPTV allows the users to choose channels and show from an archived database either by streaming it from the server to a media player or directly downloading it to the user’s PC. This service is also known as TV on Demand. The peak times usually occur at 10pm and the data transfer can rise to 12GB per second, and ...view middle of the document...

As it was stated before the industry we will be operating in is relatively new to the market and significantly fast growing. In 2008 the actual amount of IPTV subscribers was 1 million and it grew to 26.9 million at 2009. According to the research it is predicted to grow to over 81 million at the end of 2013 and that just shows how the market is expanding. Another key factor that points to extreme increase in this market is that the revenue is expected to increase from $9.7 billion in 2009 to $25.6 billion in 2013 for that industry. This indicates that technological changes created a new market to enter and increasing availability of the internet access for households will keep it growing from year to year. Even though there are many companies in that industry both North American and European this market is still undeveloped and so to speak “undivided”. If we take NetFlix as an example of growth we can see that in the company recorded revenues of $2,162.6 million during the financial year ended December 2010 (FY2010), an increase of 29.5% over FY2009. The operating profit of the company was $283.6 million during FY2010, an increase of 47.8% over FY2009. The net profit was $160.9 million during FY 2010, an increase of 38.8% over FY2009. We may be not as large as NetFlix because our target market is significantly smaller but this data shows the noticeable increase in profits and what is more important it shows the increase of technological availability and increase of market potential.

Local Market

Since our business is providing television by IPTV we don’t have the geographical limits for our market and can expand to any place by not even being physically located there or having a representative office. But still on our early stage of business we will be aiming on Toronto’s Russian population which amount to 400,000 people primarily inhabiting North York, Thornhill and Richmond Hill. The community is well represented as well in Newmarket, Aurora, Mississauga and such neighbourhoods of Toronto as Eglinton-Lawrence, Bathurst-Steeles, High Park, Etobicoke-Lakeshore etc. Other sectors will be targeted as our company will grow in clients. Of course there is a possibility for us to expand in US market but we may encounter an opposition from well established US IPTV providers.
Keys to Success

In order for our mission to be successful we need to not only stream popular channel from post soviet space but also to introduce a video on demand option for our customers which will include blockbuster and other movies or tv-shows professionally translated into Russian. For this to work we need to partner up with many channels and obtain license permissions from them as from companies who make official translations and primary copyright holders. Also we should considering partnering with either Bell or Rogers so they will support us with reliable bandwidth connection and a possibility to advertise our services to Russian speaking community across...

Other Papers Like Iptv Market Research

Regretful Decisions Essay

930 words - 4 pages Regretful Decisions There are many individuals in a child’s life that helps mold them into a well-rounded adult. In most cases, this guidance comes from the child’s parents or other older, but in Sonny’s case, this guidance was expected from his older brother. In the short narrative, Sonny’s Blues, Sonny’s life was adversely affected by the decisions that his older brother made. The decisions that his brother made include leaving Sonny to stay

Jail Responsibilities Essay

589 words - 3 pages Jail Responsibilities Monique Priorello September 23, 2012 One of the main responsibilities of a jail is to give the officers the correct “Police Correspondence” courses. This is because these courses give the officers the effective basic training that they need to do things such as; Writing of Memoranda, Police Reports, and Civilian Letters. What needs to be done first is make sure that there are NO errors. This means in

Mgt330

638 words - 3 pages Starbucks Nefertiti Wright Sangita Patel October 15, 2012 STARBUCKS 2 STARBUCKS - 1 - [no notes on this page]I. Job description a. Baristas II. Job specifications a. Duties III. Form of departmentalization STARBUCKS 3 Starbucks Starbucks have been named in the 100 best companies to work for. Starbucks has many job opportunities for people, which require the right job specifications. The employees create uplifting experience

Fight Club

917 words - 4 pages Fight Club is a story of the narrator’s struggle to gain control over his life. He is in search for an identity in the form of manhood. His masculinity is so repressed because of the absence of a father figure in his life. Because of this he creates Tyler, his alternate personality. Tyler is nothing like anyone the narrator has met, he is self assured and completely free. The narrators alternate personality Tyler Durden is the ultimate alpha-male

The Powers Of The Health And Safety Representative

254 words - 2 pages The Powers of the Health and Safety Representative A health and safety representative has the power to: Identify Workplace Hazards The health and safety representative has the power to identify workplace hazards. This power is usually exercised by conducting workplace inspections. Obtain Information from the Employer The health and safety representative is entitled to the same information available to a joint committee member. Under the Act

Lesson Plan

6476 words - 26 pages QWERTYUIOP by Vivien Alcock Table of Contents Introduction About Short Stories The Writer Synopsis Elements Activities Beyond The Text Assessment Answer Key Glossary Panel of Writers [pic] SHORT STORY Welcome to the World of Literature and to Short Stories! We hope you will enjoy working with this guidebook, which has been specially designed to help you prepare your students enjoy the Literature

Management

1227 words - 5 pages to more than 200 countries worldwide. It is one of the most recognizable brands on the planet and also owns a large portfolio of other soft drink brands including Schweppes, Oasis, 5 alive, Kea Oar, Fanta, Lilt, Dr Pepper, Sprite and Powerade. Despite this, Coca-Cola often struggles to maintain its market share over its main rival PepsiCo in some overseas markets, particularly Asian countries. Arguments for Standardization Converging customer

Facing Poverty With A Rich Girl's Habit

783 words - 4 pages Facing poverty with a rich girl’s habit Adele Strader Professor Chryst English Composition October 22, 2012 Facing poverty with a rich girl’s habit was written by Suki Kim and published in the New York Times on November 21, 2004. The most important point that Suki want to make was that (1) what we have in life can be taken away in an instant (2) do not go bankrupt in South Korea (3) that a person must adapt and endure

3-4-50 Paper

572 words - 3 pages -4-50 paperLack of exercise is a key contributor to disease and death among many people in the United States, regardless of age. It is a well-known fact that exercise results in a healthier lifestyle. Along with tobacco use and poor nutrition, lack of exercise is one of the main issues that people have which leads to high blood pressure, obesity, and other serious health problems. According to a study by UCSD School of Medicine and SDSU

Capitalism

836 words - 4 pages entire social and political order (law, idiosyncrasies, etc..) that orbits the system while structurally determines the possibilities of its content. Capitalism is based ideologically in an economy in which the market prevails, it is usually given, although there are important exceptions in addition to the controversy over what should be called free market or free enterprise. In it are carried out economic transactions between individuals

Sociology

1177 words - 5 pages Homelessness in America Homelessness in America is a social problem that we are faced with on a daily basis. Despite the vast number of research done by Americans on homelessness, little is still known about the effect that it has on our society. The overall image that emerges from the effects of homeless people

Related Essays

Network 18 Essay

1022 words - 5 pages NSE and at Rs 300 at the BSE. Since the company was created as part of the re-structuring of TV18 to comply with foreign ownership laws for news channels in India, it did not have to list through a public issue. Companies * TV18 is a listed company which runs business news channels CNBC-TV18 in English and CNBC Awaaz in Hindi and owns most of Web 18. In 2006 it acquired CRISIL Market Wire which was renamed Newswire 18. * Network 18 holds 57

Lafarge S.A Essay

2924 words - 12 pages considering the peculiarities of the socio-economic climate at Tetouan. The team saddled with the task of redeployment deployed a hands-on , personal approach by interviewing affected employees in addition to the market research survey to identify business niches. This approach can best be surmised as creative thinking deployed in providing a wholesome and effective solution to the challenge. c. Intrinsic task Motivation: This is passion: the

Finance Essay

665 words - 3 pages Financial statements are the most common tool used for making business decisions. They consist of the balance sheet, income statement and statement of cash flows. The analysis tools used affect all aspects of a company not just a few. A systematic review of the resources a company used to achieve its mission is cost control. Cash flow should be kept at necessary levels for operations is one of the major benefits of cost control. It is a very

Analysis Of Operation Blue Star And Its Effects On The Gandhi Dynasty

934 words - 4 pages The period of time including and following Operation Blue star is considered a dark time in India and black spot in Indian history. It is a time Indian would rather forget, yet still to this day debate about. Was Indihar Gandhi correct in instating operation Blue Star, inflicting damage to the Golden temple, and being responsible for the killing of anywhere from 492 (official reports) to 1500 (estimates run as high as) civilians, which lead to an