Janmar Coatings, Inc. |
1. Problem Identification describes the current problem or opportunity facing the organization.
The current problem that is facing Janmar Coatings is how to cost effectively market the products and what area is the best place to market. Companies rely on the leadership to help make decisions regarding the market and after two senior executive meetings, there is no resolution.
2. Industry, Market, and Buyer Analysis provides an external analysis of the organization. Consider industry structure and performance; competitors’ strengths and weaknesses, and buyer behavior. Also consider whether the market can be ...view middle of the document...
The special purpose coatings are used for environmental applications. This is used for extreme conditions such as temperatures and exposure to chemicals. It is used on roads, roofs, and other products that are affected by chemicals or temperatures. Some of the competitors are Sherwin-Williams, Valspar, Glidden, Benjamin Moore, and PPG Industries.
3. Organizational Analysis provides an internal analysis of the firm. Consider the organization’s mission and resources, its strengths and weaknesses, and its past performance. (15 points)
Janmar Coatings sells architectural paint coatings and supplies needed. They are based in Dallas, TX. They currently market to over 50 counties in Texas. The 11 counties in Dallas/Ft Worth area is the major service area. In 2004 the industry was at 16 Billion, and the sales for Janmar was 80 million. The company divides into the Dallas Ft Worth area and non Dallas Ft Worth area. Forty-eight million was made in the Dallas Fort Worth area, and thirty-two million was made in the non Dallas Ft Worth area. This is a 60-40 split. The company’s sales are divided into 50% do it yourself painters, 25% professional painters, and 25% government sales.
4. Alternative Courses of Action describes the viable alternatives the organization might take to solve the problem. These...