Cheska Jane G. Arriola
Ms. Benetha Huera
20 February 2013
Korean Pop invasion in the Philippines: a Threat to OPM?
For the past few years, there has been a distinctive foreign genre that catches the attention of Filipino music lovers. Thousands of Filipinos especially teenagers go crazy over the so what called “K-pop” music. K-pop is an abbreviation for the term Korean pop which is continuously making a buzz not only in the Philippines but also in other parts of the world. Holden defined K-pop as “a musical genre and subculture originating in South Korea which comprises a wide spectrum of musical and visual elements” (144). If Korea has what they call as K-pop, the ...view middle of the document...
The beginning of K-pop fever started around 2008 when majority of Korean dramas’ theme songs became popular. Super Junior, Wonder Girls, PSY, Rain, Big Bang, SHINee, Girls’ Generation, 2NE1, 2PM, BEAST, TVXQ, U-Kiss and EXO, these are mainly the popular K-pop groups which are idolized by Filipino K-pop fanatics.
With the tremendous popularity that K-pop groups are gaining, there are some people who wonder why many Filipino teenagers are getting addicted to them. Mac Macapendeg asserted that Filipinos love K-pop artists and the music itself because it sounds unique, it introduces an incomparable level of entertainment, fashion, style and Korean customs and traditions are not that different from the Filipino one.
However, there are groups of people who are questioning the infection that Korean pop invasion has given to the country. They are questioning those K-pop fanatics on being true nationalists, that the fever tends to let the Filipinos forget that they have their own fever to go crazy for, the OPM fever. In connection with this, Ree Ocampo supposed that the competition between K-pop music and OPM pictures a scene of “the fall of OPM and the rise of K-pop music in the Philippines” (5).
This is sad thing especially to those who were involved in the OPM industry. Our country is very open in embracing foreign music but K-pop music seems like a new thing compared to Hollywood or English music. Because of patronizing K-pop, Filipino teenagers nowadays seem not to patronize their country’s music. Instead of buying OPM albums, they tend to buy K-pop albums available in music stores nationwide. This will be discussed further as we analyze the competition between K-pop and OPM.
B. The good and bad things about listening to K-pop music
As the Korean invasion continues, K-pop music brings benefits and bad effects to those teenagers who continuously patronize it. It could affect one’s social life and the way he/she handles things such as money. If a teenager gets totally addicted to that certain kind of genre, his/her social life might change. It is either he/she might lose or gain friends. Another thing, because of one’s eagerness to buy K-pop albums or to attend K-pop concerts, he/she becomes thrifty and saves a lot of money just to feed his/her addiction.
One of the issues about K-pop is the issue about lyrics that picture or refer to sex, social criticism and swearing. Some examples of it are TVXQ’s Mirotic and a few songs by Rain. Karl Enriquez stated in his article that some people say that these inappropriate songs should be banned from the young people because they impart bad impressions to the listeners. But as we all know, other foreign music or even the local one are going through the same issue.
Social interaction is one of the basic needs, and this could be achieved through gaining insights on the situation of fellow fans. According to Jessie Josita, consuming Korean popular music and videos also encouraged the Filipino audiences to...