Levi Strauss & Co Essay

5886 words - 24 pages

Important Test questions –B200B

Question (1):
Differentiate between the following:

1. Marketing and selling

The Answer:

Marketing:

Marketing means working with markets to bring about exchanges for the purpose of satisfying human needs and wants. Marketing must be understood not in the old sense of making a sale – selling – but in the new sense of satisfying customer needs.

Selling
Selling or promotions are part of a larger marketing mix, the concept is typically practiced with unsought goods – those that buyers do not normally think of buying, such as encyclopedias and funeral plots it starts with the factory, focuses on the company’s existing product and calls for ...view middle of the document...

6-Quality :- Because customers don't see the product when it is produced they judge the quality after using the product while in service the customer judge both the outcome of the service and the way it was provided.

3. Open system and closed system.

Answer:
In the beginning I will define the system: - is a collection of interrelated parts which form some whole.
▪ Open system: - are those which interact with their environment, on which rely on obtaining essential inputs and for the discharge of their system output.

▪ Closed system: - are those which for all practical purpose are completely self-supporting, and thus do not interact with their environment.
1- Receive input from environment.
2- Convert input to output.
3- Discharge their output into their environment.
4- Open system designed for efficiency.
5- Closed system designed for survival

4. Logistics management and SCM (supply change Management)

Answer:

Definition: “The supply chain is the network of organizations that are involved, through upstream and downstream linkages, in the different processes and activities that produce value in the form of products and services in the hands of the ultimate consumer.”
Supply Chain definition: the movement of materials as they flow from their source to the end customer. Supply Chain includes purchasing, manufacturing, warehousing, transportation, customer service; demand planning, supply planning and Supply Chain management.  It is made up of the people, activities, information and resources involved in moving a product from its supplier to customer

Definition: Logistic is the process of strategically managing the procurement, movement and storage of materials, parts and finished inventory through the organization and its marketing channels in such a way that current and future profitability are maximized through the cost- effective fulfillment or orders.

The difference between logistics management and supply chain management

Logistics management is primarily concerned with optimizing flows within the organization. While, supply chain management recognizes that internal integration by itself is not sufficient the Supply Chain and Competitive Performance

Q6:     Explain how effective logistics management can provide a major source of competitive advantage.

Competitive advantage هام جدا وجاء في الفاينل
Effective logistics management can provide a major source of competitive advantage – in other words a position of enduring superiority over competitors in terms of customer preference may be achieved through logistics.
The bases for success in the market place are numerous, but a simple model is based around the triangularالثلاثي linkage of the company, its customers and its competitors – the ‘Three Cs’.
The ‘Three Cs’ in question are: the customer, the competition and the company.
The source of competitive advantage is found firstly in the ability of the...

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