This website uses cookies to ensure you have the best experience. Learn more

Literature Review On Consumer Behaviour On Different Chocolate Packaging

636 words - 3 pages

Packaging is considered as one of the most important tool in positioning, marketing and sales of any product. In the earlier times packaging was considered as a mere protective mechanism but today packaging and package designing both are considered as a very important component of the marketing process. Pilditich (1961) was among the first ones to propose that packs as a ‘silent salesmen’. About three decades later, Lewis (1991) extended Pilditich’s views, stating good packaging as far more than a salesman, but a flag of recognition and a symbol of values. A merchandise’s or a product’s packaging represents the characteristics and communicates the relevant information. Though for consumers ...view middle of the document...

Underwood et al. (2001) explained that pictures on the packages increased incidental learning and were considered more vivid stimuli than verbal expressions. The pictures on the packages makes it more attractive and can also assist in triggering lifestyle desires. Sonsino (1990) also opined that the significance of the size of package as an important element when considering the visibility of a package and the information displayed on it. Also the size of the package can be used to prepare and manage the goods for transport, logistics, warehousing, sales and final use. Wansink (1996) identified the circumstances in which larger package sizes facilitated greater use than smaller package size. He also added that customers stimulated the buying of larger packages of familiar, branded products that smaller packages. It was also explained that the package affected usage volume only if accompanied with decrease in products’ unit cost. Sauvage (1996) highlighted the significance of shape as a prominent factor in creating an image about the product and the brand. He also stated that the material of the package...

Other Papers Like Literature Review On Consumer Behaviour On Different Chocolate Packaging

A Review On Power Bases Application To Sri Lanka’S Context

3583 words - 15 pages A review on Power Bases application to Sri Lanka’s context Introduction This paper is based on Organizational Behaviour module and the topic considered for the paper is a review on Power, Politics, and Influence application to Sri Lanka’s current issues by Shamindra Hettiarachchi. The initial chapter of the paper discusses, what is all about Power, Politics, and Influence, the reasons why power required and the power dependency

-Explain The Potential Effects Of Five Different Life Factors, On The Development Of An Individual-

1564 words - 7 pages P2: Explain the potential effects of five different life factors, on the development of an individual. These are the five life factors on the development of an individual Genetic Biological Environmental Socioeconomic Lifestyle 1: Genetic – Psoriasis. My mother inherited Psoriasis from her mother. What is Psoriasis? Psoriasis is a common skin problem affecting about 2% of the population. It occurs equally in men and women

Discuss The Role Of Trade Unions, Governments And Human Resource Managers In Promoting Equality And Diversity In The Workplace. Draw On Research Literature Discussed In The Course To Critically...

3310 words - 14 pages 1. Introduction Equality and diversity in the workplace has become a central topic in the debate within the human resource management literature. Traditionally, society has been divided into different social classes, which arise from different aspects such as access to material resources, access to education and employment opportunity. These divisions in class differences have reflected and have fundamental influence over employment

Chocolate Lounges

1246 words - 5 pages , Europeans expanded on that idea and developed solid chocolate treats that sold in upscale boutiques. Lacking the resources and economy of established continentals, bootstrapping American settlers pioneered the development of cheaper chocolate bars for the masses. Centuries have passed, however, and the American palate has tired of the taste of mass-produced chocolate. The U.S. chocolate industry has experienced growth of less than 3 percent

The Shiznick

3466 words - 14 pages services. Unique chocolates are coming from a region famous for a particular technique, baked on-site or offer a different take on tradition, while specialty services tend to focus on gift-packaging or delivery. Chocolate leads the way One of the primary demand drivers for chocolate and other sweets is consumer taste, consumers continue to love chocolate! Long a beloved treat in the western world, a recent study in Great Britain showed that 91% of

Apple 1

1027 words - 5 pages The Boots Company on the behaviour of its loyal customer base. Research Objectives Against the background, it is proposed to take up a study with the following specific objectives * To critically review the body of literature related to theories of marketing communication * To study the development of buying motives, perceptions and attitudes relating to the products offered by The Boots Company. * To examine the impact of

Young Female Motivations For Purchase Of Organic Food In Malaysia

3162 words - 13 pages research was published on 2012. Their research work revolves around the consumer behaviour and attitude towards organic food in Malaysia. The broad aim of this research is to review critically the study of organic food purchase in Malaysia. According to the author, they were state that even though the market of organic product is growing, still the demand on organic food is unstable at market place. Basically, the author are emphasized on the

Consumer Behavior

2202 words - 9 pages motioned thereto. The process consists of five steps similar to those associated with traditional shopping behaviour (Liang and Lai 2000). In the typical online shopping process, when potential consumers recognize a need for some merchandise or service, they go to the Internet and search for need-related information. Literature Review There have been exhaustive studies on online shopping attitudes and behaviour in India in recent years. Most of

642 Business Research Method

1110 words - 5 pages consumer. Literature Review According to Venugopal, Soni, Tiwari, & Gupta (2012), Product recalls are widely spread across various industries and organizations, services firms from medicines to food products to automobile to household gadgets. Product recall does not have anything to do with normal producers warranty processes. The recalls sometimes indicate poor product design and quality assurance failure promised by company when processes

Feasibility Analysis

1281 words - 6 pages consumer food product – fresh, washed, bite-sized leaves of leaf lettuce, contained in a sealed, transparent, fancy packaging. The product concept flows from the British culinary tradition of salad--a tasteful selection of appetizing and eye-appealing green leafy lettuces. These lettuces contain a variety of vegetables, tomatoes, beans, corn and different kinds of sauce. The packaged version of this concept places it in the rapidly growing group

Miss

2248 words - 9 pages Marketing is the process of promoting a product or service to be sold to the consumer and keep it selling indefinitely. This assignment will cover the different aspects of marketing from the purchase decision making process that consumers go through, to the theories and factors that influence the consumer’s behaviour when making a purchase. It will also evaluate the relationship between brand loyalty, corporate image and repeat purchasing and

Related Essays

Review On Grammar

1018 words - 5 pages EXERCISE Underline the gerund phrase in each of the following sentences. Then, identify its function in the sentence by writing above it S for subject, PN for predicate nominative, DO for direct object, or OP for object of a preposition. 1. Jumping out of airplanes sounds scary to me. 2. Our reason for calling you is to invite you to our graduation. 3. I don’t mind shoveling snow once in a while. 4. Skidding on wet pavement causes many

Proposal On Consumer Preference Of Nepal Bank Ltd

1591 words - 7 pages are needed to polish and improve. Keeping the trust of a customer is not an overnight miracle but with full of patience and bountiful of effort The research on "Customers preferences of Nepal Bank Ltd" is to know, how the different factors affect the preference of the Nepal Bank by the customers in Nepal. The study basically focuses on those factors which influences the choice of NBL by the customers in Nepal. It focuses on the analysis of the

Fdr And His Impact On Literature

659 words - 3 pages those first years of the Great Depression, if anything he worsened everything. The first hundred days in office were the most vigorous days of his presidential career. FDR affected not only the country and the people who lived during that time; he gave authors of that time something to write about. Many literature pieces were based on the Great Depression; however, FDR was trying to change the direction of the country so everything he did was also

Judgement On How Business And Cultural Environments Shape The Behaviour Of A Selected Organisation

2103 words - 9 pages This section starts by looking at the influence of information and communications technology (ICT) on how it affects the ways in which people work. It then considers the different ways in which organisations may use ICT. In particular we focus on the various stages through which a company may pass, from simply using it to collect information, to a strategy where linked ICT systems control the whole process from initial customer enquiry through