Makalah Le High Steel Essay

4202 words - 17 pages

Lehigh Steel

Harvard Business School Case: 9-198-085

Instructor
Prof. K. M. Padmanabhan
12/16/2011

Submitted By
Section E, Group 8
Aravind Ganesan 2011PGP448
Gadkhel Rohit 2011PGP629
Gokulnath R 2011PGP638
Kartik Shrivastava 2011PGP685
Sumit Prakash 2011PGP907
Upasana Mukherjee 2011PGP922
Vemb V 2011PGP932

The task is to evaluate the best costing alternative for Lehigh steel. For this, an improvised costing system is developed which overcomes the assumptions of ABC and TOC costing and the optimum product mix for Lehigh Steel is calculated using the same

Executive Summary

Lehigh Steel is a manufacturer of speciality steels for high strength, high use ...view middle of the document...

Its markets included aerospace, tooling, medical, energy and other performance industries. Lehigh Steel‟s premium market position came from its superior ability to integrate clean materials with precision processing to produce high quality products which were often customized for specific applications, and bundled with metallurgy and other technical services. It also operated a small distribution division which served certain market segments by offering a broad product line comprising of products from multiple manufacturers.

Lehigh Steel was acquired by The Palmer Company in 1975. The Palmer Company was a global manufacturer of bearings and alloy steels with revenues of $1.6 billion in 1992. Palmer believed that long-term specialization developed knowledge and innovation, the true source of competitive advantage. Palmer‟s corporate objective was to “increase penetration in markets providing long-term profit opportunities” by taking “a long-term view in decision making by strategically managing (the) business,” and “emphasizing the fundamental operating principles of quality, cost, investment usage and timelines.” The acquisition of Lehigh Steel gave Palmer speciality in Continuous Rolling Mill (CRM) that could convert
steel intermediate shapes to wire for Palmer‟s bearing rollers.

1

Lehigh operated under a matrix organization structure. Reporting to the company president were the General Managers of Primary Operations, Finishing Operations, and Marketing and Technology; Vice President of Sales; Director of Operations Planning and MIS; and CFO. Their performance was measured by product contribution margin calculated using standard costs: revenue less materials, direct labour, and direct manufacturing costs such as utilities and maintenance; other overhead was considered beyond their control.

Lehigh had 7 product lines – Alloy, Bearing, Conversion, Corrosion, Die Steel, High Speed and high Temp. Out of this Alloy, Die Steel and High Speed comprised 70% of the sales, Lehigh also carried niche product lines – Bearing, Corrosion and High Temp are – whose volume fluctuated with market conditions.

Conversion involved the processing of non-Lehigh owned material on equipment such as the PFF or the CRM that was not economical for some products to own. Conversion was subtly complex, as the breadth of the end customer‟s product line translated into multiple rolling specifications, and multiple setups.

Industry Analysis

Structure

Speciality steel comprised roughly 10% of the total US steel industry, and like other high- tech, speciality industries, and offered growth and profit opportunities to firms who targeted specific applications and developed unique technical competencies. Speciality steel was characterized by variations in metallic steel composition and manufacturing processing which enhanced the properties of basic carbon steel.

Steel products were defined by several attributes which determined the product application and...

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