Management Planning at Boeing
In this paper the planning function of management for the Boeing Company will be evaluated. In addition, this paper will discuss the influence that legal issues, ethics, and corporate social responsibility have had on management planning at Boeing. The few of many factors that influence the company's strategic, tactical, operational and contingency planning are profitability, innovation, and competition.
W. James (Jim) McNerney, Jr., is chairperson of the board, president and chief executive officer of The Boeing Company. McNerney oversees the strategic direction of the Chicago-based, $68.3 billion aerospace company. With more than 157,000 ...view middle of the document...
These are driven by Boeing’s aptitude to encourage growth and leadership from within the organization.
In 2000, Boeing was sued over a complicated legal issue involving gender pay differential (Business Week, 2004). There was clear evidence that pay differential existed. In 2005, The Boeing Company faced legal problems at the Pentagon and the Justice Department. The company was accused for unethical handling of Pentagon contracts and trade secrets obtained from the Lockheed Martin Corporation, its biggest corporate rival in the weapons business(Weiner, T., 2005). Boeing denies the accusation. Another continuing investigation involves Boeing's central role in the Pentagon's biggest weapons procurement scandal since the 1980's. Michael M. Sears, Boeing's former chief financial officer pleaded guilty to offering a job to the Air Force's chief weapons buyer, Darleen A. Druyun, while she was overseeing billions of dollars in Boeing contracts (Weiner, T., 2005).
Many legal and ethical issues has influenced Boeing to put in a place the Ethics and Business Conduct program which is designed to: communicate the Boeing Values and standards of ethical business conduct to employees, inform employees of company policies and procedures regarding ethical business conduct, establish companywide processes to assist employees in obtaining guidance and resolving questions regarding compliance with the company's standards of conduct and the Boeing Values and establish companywide criteria for ethics education and awareness programs (Boeing, 2010). Boeing will conduct its business fairly, impartially, in an ethical and proper manner, in accordance with the company's values and Code of Conduct, and in full compliance with all laws and regulations (Boeing, 2010).
Boeing is a company that is respected for cooperate social responsibility. The Veterans Day service at Boeing’s St. Louis site this year, the big draw was the Honor Wall. Dave Thomas, president of the Boeing St. Louis Veterans Task Force, says the wall is a special tribute to military veterans who, following the end of their service, worked for Boeing in St. Louis. The wall features more than 5,000 names (Jayaweera, C., 2010). The Honor Wall made the mentioned veterans feel appreciated. It is Boeing’s corporate responsibility to give honor to the United States Military veterans for their service and to show Boeing’s gratefulness. The Board and the corporate officers recognize that the long-term interests of the company are advanced when they are responsive to the concerns of communities, customers, employees, public officials, shareholders and suppliers (Boeing, 2010).
Competition is another example of how Boeing has to plan tactically and strategically. Airbus is Boeing's biggest competition in the industry. Clients have chosen to go to Airbus to meet their need immediately by avoiding a delay. Previously, Boeing was experiencing...