Market Plan Essay

314 words - 2 pages

ASSIGNMENT

Marketing Plan

Submitted by:
Submitted to:
Submitted on:

Table of Contents

EXECUTIVE SUMMARY Error! Bookmark not defined.
1. INTRODUCTION: 4
1.1 COMPANY PROFILE: 4
1.2 COMPANY MISSION: Error! Bookmark not defined.
1.3COMPANY / MARKETING OBJECTIVES: 4
2.situation analysis 5
2.1 market summary: 5
2.1.1 market demographics, needs, trends: 5
2.2 swot analysis: 5
2.3 competition: 6
2.4 macro environment: 7
2.Marketing strategy 8
3.1 market research: 9
3.2 target market and positioning: 9
3.3 marketing mix: ...view middle of the document...

Marketing is all about making your product known to consumers and persuading them to use. A well-organized market plan needs to be developed and unbeaten marketing strategy has to be followed to capture the hearts of millions. You have to repeatedly make people aware of your products and service to make it effective. L’Oreal being a brand in itself would be an added advantage for the launch of any product.
-------------------------------------------------
This market plan, like all others would be a road map which would guide us to the direction towards our destination.
-------------------------------------------------
I would be launching the L’Oreal men’s line of products including Moisturizer along with its existing products of deodorant, roll on, after shaving lotion and so forth. The literature review of this market plan would consists of it target market, situational analysis, it macro environment and competitive factors, along with branding and product life cycle. There would be a set of primary research questionnaires’ with its analysis, followed by implementation.

Other Papers Like Market Plan

Hdfc Essay

639 words - 3 pages these households. At HDFC Life we have specific products, advertising, marketing plans and support, and everything that an Agent would need or want to succeed in this market. We encourage you to call upon us to help you in developing your business plan. Some of the ways in which we support our Middle Market Agents are: • Helping you to better understand and tap into the lucrative opportunities that exist in the Middle Market. • Showing

Hyundai Essay

654 words - 3 pages Hyundai Motor’s had faced crises of production line. News of bankrupt crisis of supplying components that support Hyundai Motors can still be found. The company should find counter plan. 2.3 Threat I. Foreign cars imported in cheap prices In 2010, there were many low priced foreign cars entered the domestic market. Moreover, Hyundai’s new model’s prices have been slightly raised. So from next year, there’s no big price difference

Aaaaaaaaa

499 words - 2 pages Sample Business Plan Template Business plan Table of Contents Page Confidentiality Agreement ii 1) Executive Summary 1 2) Company Description 2 Promoters, shareholders and Board 2 Advisors 2 Products and services 2 Long Term Aim of Business 2 Objectives 2 S.W.O.T. Analysis 2 3) Market Analysis 3

Pharmasim

1303 words - 6 pages -Medicines from its Pharmaceutical Division to manage the Allround marketing product. The team consists of a brand manager, an assistant brand manager, and a brand assistant that oversees marketing decisions related to the OTC cold and allergy remedy market. APPENDIX INFORMATION SOURCES MarketingPlan.net. (no date). “Sample Marketing Plan.” 14 May 2014. http://www.marketingplan.net/sample-marketing-plan/ OTHER ABBREVIATIONS OFTEN USED

What Have You Learned From Marketing 101

548 words - 3 pages The marketing mix concept is the first thing I learned in Foundations of Marketing and helped me to understand the rest of the concepts in the book. Throughout the class I learned about product, promotion, price and place (the four Ps) strategies that marketers must combine successfully to gain consumers attention, market share and/or to accomplish the desire marketing goal (to satisfy the consumers’ needs). All successes start with a plan and

Chad Frank And Kyle Carson - Precision Auto Detailing

1260 words - 6 pages Carlson, I am writing you to give you help in understanding other things needed to obtain a loan from a bank. The first thing that you need is a business plan. You need to incorporate on your management. They will want to know how the two of you work as a team and a track record on how profitable your business is. Secondly is the market size. They will want to know the research never done with the competition around him and how they are

Marketing Plan Template

1504 words - 7 pages Marketing Plan for: 1 XXXX Written by: (Name) (Contact Information) (Date) 2 Private and Confidential Table of Contents Executive Summary 3 Company Description 4 Strategic Focus and Plan 5 Mission/Vision 6 Goals 7 Core Competency and Sustainable Competitive Advantage 8 Situation Analysis 9 SWOT Analysis 10 Industry Analysis 10 Competitor Analysis 10 Company Analysis 10 Customer Analysis 11 Market-Product Focus 11

Brand Equity

259 words - 2 pages deal with competition. • How to shape the market offerings and to build the strong brands. • The process of creating, delivering and communicating values to customers. Course Content: Review of marketing concepts and principles; Developing marketing strategy and plan; Preparation of a marketing plan; Creating customer value, satisfaction and loyalty; Understanding consumer behavior; Market Segmentation, Targeting & Positioning

Disney Case Write-Up Notes

445 words - 2 pages Disney’s plan for a park in Shanghai. Analysis: Need to look at reasons behind poor performance in order to come up with a plan. Could organize the problems several ways (look at planning vs. tactical problems or 5 C’s, 4 P’s, etc.). Issues include: * Small size * Site problems (environmental issues, too short an evaluation period) * Mismatch between product and target market (local and Mainland visitors * Seasonality issues

Manager

3190 words - 13 pages sources, product literature, contacts and key information that supports the plan. Outline Table of Contents 1) Executive summary 2) Company Description Vision Mission Objectives 3) Product(s), Service(s), Package(s) and Pricing 4) Management & Advisors Management Paid Advisors Unpaid Advisors 5) Market Analysis The Marketing Environment Industry Target Market(s) Competition

Features Of Private Payer And Consumer - Driven Health Plans

1020 words - 5 pages these providers have contracted with the plans they are paid more, but if they have not contracted with the plans they are covered at a lesser payment rate ("The Private Health Insurance Market", 2015). Payment of a premium and sometimes copay for visits are required for PPOs. Primary care physicians are not required to oversee patient’s care for a PPO and referrals to specialist are not required. The premium and copay for a PPO plan is much

Related Essays

Paper

309 words - 2 pages owned pharmacies * Moved into mass market II. Problem/Decisional Statement How should Joely Patterson who is the CEO of Flare Fragrances Company reach her goal of $7.5 million by choosing what media plan that Flare’s advertising agency outlined that will make 2009 better than 2008? III. Heuristic Frames 1. Frame 1: Joely Patterson can choose Plan 1. 2. Frame 2: Joely Patterson can choose Plan 2. 3. Frame 3: Joely

Business Plan For Tracking Device Shoes

1001 words - 5 pages (customer) | | |strategy. | | |Sales strategy. | | |How do you expect customers to buy your product or service? How you plan to gain market share? | | |Advertising plan

Product Development Essay

453 words - 2 pages the hopes of strengthening the information exchange processes organizational management can also encourage the process of inter-functional communication by establishing formalized rules and procedures for communication and interaction. Profitability: Development plan for new products should frequently design around establishing a market which in the long-run will have a favorable impact on the firms' profitability. Factors influencing

Manager Essay

1532 words - 7 pages centralized institute, considering the advantage and disadvantage of current foreign centralized regulation mode. Under current circumstance, the administrators should authorize CSRC to regulate the OTC market and encourage self-discipline organization’s(SAC) supervision, rather than adopt some scholars plan which suggests local government manage the OTC market. Secondly, with regards to the private law property and necessity of the regulation, we