This website uses cookies to ensure you have the best experience. Learn more

Market Research Essay

1287 words - 6 pages

Objective of market research:
-To transform the research plan into an actionable plan to control drug abuse
-To analyse the impact of advertisements on drug abuse
-Providing recommendations to mayor based on the research conducted
Market research ...view middle of the document...

This had an impact on the data collected from the initial FGDs. Though assuming Drug Use patterns as per the age groups was not accurate, it was the best that should have been done in thus situation, due to the time constraint and identifying participants as per the exact drug use pattern would itself become a market survey. Only area based and age based Focus Group Segmentation were done. The ethicity was avoided by considering the area with the majority of a race as the focus group representing the race.

Screening Questions

A questionnaire was prepared by the members of the team performing the research to find characteristics of people that should be included into the focus groups. They wanted to have a broader view on the topic based on the experience. The screening questions were based on the exposure the drugs, valuable things in life, influence of television apart from the information on age, sex and race of the teenager. This was an appropriate way to make sure that all the segments are present for focus group discussions. However, this did not have any indication on the types of drugs preferred by the teenagers so that an appropriate marketing strategy could be developed.

Interview Protocols

The moderator would drive the focus group discussions through a set of predetermined directions. Five categories were identified for discussion; attitude towards others, impressions of advertising, drug awareness, motivations for drug use, and influences on actions/opinions. The topics like impressions of advertising was usually discussed first to make the group comfortable. These discussions were altered in later groups so that the topics not covered are discussed. It was also observed that the groups were shy and restrained themselves from speaking in front of the moderator.

Data analysis Method

Using the creative marketing field study field member created a set of questioners for the focus group moderators. For collecting response for these questions the segmentation was done according to the age i.e. 10-13 years and 14-18 years. From sample of this age group by using qualitative analysis the focus group was selected on the basis of their responses given in the basic questioners given for them.

After the selection of the focus group the questioners created by the field member are floated to these children and their responses were recorded for analyzing.

Separate survey for 10-13 years and 14-18years

Responses by the 10-13 years

These age group children are very much aware of the ill effect of the drugs and what are the consequences of the drugs. They also had the knowledge of the type of people consuming drugs, why do they consume, how do they consume. They were influenced by the Education programs conducted in School program to educate and control drug abuse (SPECDA). This program is made compulsory in the education system so that the government can raise the awareness within this age group kids. They were also...

Other Papers Like Market Research

Pricing To Market Essay

401 words - 2 pages not apply to all categories of goods, that it , the extent of Pricing to market varies in different goods trade. Krugman.P(1987) stated that:” PTM is not universal, pricing to market seems to be limited to the transportation equipment and machinery industries” according to his research on US and Germany. In short, PTM refers to the action of a firm to set different price of the same product in different markets. Conclusion As above

Pharmaeutical Drug Market Essay

490 words - 2 pages better lives were a result of research and development. Obviously, not all drugs pay off. Some never make it out of the lab, others never make it past the FDA. Strategic behavior is important in every market. Knowing what the demand is for a product, and knowing when and who to release it is important. Knowing what the competition is doing, and knowing how to optimize your own share of the market is of the utmost importance. Product

Capital Market Of Bangladesh

7661 words - 31 pages [pic] RESEARCH PROJECT BOND MARKET OF BANGLADESH Prapared for : Mohammad shahidul Islam Assistant professor Director, MBA Program UITS, Chittagong Prepared by : A. M. Shahed Chowdhury Batch No. 27 ID No. 09435020 SOB, RMBA

Mmgp: Market Segments

1475 words - 6 pages largest of the market segment. The second largest segment, in my opinion would be the psychographic segment, and of course that segment would be followed by the geographic segment. Now that each segment has been identified, the next step is for Chick-Fil-A to evaluate each segment. Research tells us “that by doing this evaluation using a set of five criteria, you can determine which segment is the most viable and worth pursuing for your

Market On Teenagers

878 words - 4 pages , the consumer needs are meet as well as marketing of someone who teenagers view positively with their attitudes and perceptions. Teenagers are a large group that with simple research and a well-developed market communication message, a business will have tremendous success marketing targeted products. By taking the time to identify the wants, needs, attitudes, and perceptions of this group, a business can find out what products to

Competitive And Market Analysis

1194 words - 5 pages stores recently. This paper is a market research and analysis on the state of the online shopping and gaming market in regards to market size, trends, demographics and potential. It also observes the status of CanGo’s competitors in various segments of the market and several competitor’s services and product offerings have been examined in relation to that of CanGo. Analysis of online shopping and gaming market As technology continues to

Market In Higher Education

3798 words - 16 pages Title of term paper is “Market In The Higher Education In India” . The main objective of this term paper is to critically evaluate the presence of private sector in market of higher education in India. The structure of paper starts with first , explanation of higher education as public or private good debate . various authors views are used while discussing the nature of product the higher education . Second, the importance and

Market Entry Paper

4142 words - 17 pages Executive Summary: Starbucks Corporation (NASDAQ: SBUX) is the world’s largest coffee producer and retailer, headquartered in Seattle, Washington. Starbucks offers a wide range of products besides coffee, ranging from pastries, snacks, and other hot and cold beverages. It also specializes in selling coffee products at groceries and retail stores. As a market entry proposal, the company aims to establish operations in one of the three following

Sri Lankan Oil Market

3070 words - 13 pages Sri Lankan Oil Market Introduction Crude oil was naturally occurred a period of millions years ago. It has found in certain rock formations in the earth. It is not appearing all the area in the earth. Only few of countries are drilling crude oil in the world. This substance is a dark, sticky liquid known scientifically known as a hydrocarbon. That is a compound of carbon and hydrogen, with or without metallic elements such as oxygen and

Hr Labour Market

650 words - 3 pages Labor Market Information: Human Resource Human Resource (HR) Specialist is in charge of managing employees within an organization through the use of strategies and policies. There is now an increasing trend in HR to use technology as it can be another form of communication between clients and employees. A major concern to HR professional is the increasing cost of health care coverage for employees in which HR personnel must determine the amount


5863 words - 24 pages 市 场   市场的概念 市场这个名词大家都很熟悉,但很多人对于市场的认识或认知都是来自于经济学,而营销学对市场的认识和经济学并不完全相同。 经济学站在一个宏观的视角上,看到的是市场的全貌,它看到市场上有买方,有卖方,有买卖双方,因此,市场常常被表述为商品交换关系的总和,市场是体现供给与需求之间矛盾的统一体。供给方代表的是卖方,卖方想高价卖,而买方想低价买,这在客观上是一对矛盾。这种矛盾在市场上又必须统一,因为只有统一了,卖方和买方各自的销售和采购愿望才能实现。认识这种矛盾与统一的最一般的规律性,是经济学的任务。   |  | |市 场

Related Essays

Market Research Activity Essay

1932 words - 8 pages Market Research OVERVIEW Students will participate in market research as they gain an understanding of its role in the success of any product or service. Concepts Consumers Demographics Focus groups Market research Media Poll Product life cycle Survey Target markets OBJECTIVES Students will • • • • name the stages in the product life cycle. give two or more examples of methods of market research. participate in a national market

Iptv Market Research Essay

1528 words - 7 pages 2.0 Market Research Industry Profile and Outlook Our company will operate in the internet television industry. The industry is relatively new, fast growing and revolutionary. Our company will broadcast channels from Russia and other post soviet countries through Internet Protocol Television system (IPTV). IPTV is the digital distribution of television content via internet. IPTV allows the users to choose channels and show from an

Research Of Chinese Market Essay

1189 words - 5 pages [pic] МИНИСТЕРСТВО СПЕЦИАЛЬНЫХ ПРОГРАММ И ПО ДЕЛАМ КАЗАЧЕСТВА КАМЧАТСКОГО КРАЯ ПРИКАЗ № ___-п г. Петропавловск-Камчатский «___» _______ 2014 года |Об утверждении порядка проведения экспертизы поставленных | |товаров, выполненных работ, оказанных услуг Министерству | |специальных программ и по делам казачества Камчатского края | В соответствии со статьями 41, 94 Федерального закона

Market Plan Essay

314 words - 2 pages 2.Marketing strategy 8 3.1 market research: 9 3.2 target market and positioning: 9 3.3 marketing mix: 10 3.3.product: 10 3.3.price: 10 11 3.3.promotion: 11 4. branding in itself Error! Bookmark not defined.2 5.implementation, evaluation and control 13 6.references 14 7.appendices 16 ------------------------------------------------- EXECTIVE SUMMARY