Ladies and gentlemen. Thank you for coming to my presentation today. My name is Quynh Trang. I’m from class English 2- High quality Banking and Finance. Now, I would like to tell you about one of the most important factors that makes successful business. Can you guess? Yes, it is marketing. I shall only take about ten minutes of your time, but my presentation will give you helpful information about marketing, especially marketing mix and how to make successful marketing. I have divided this subject into three parts: the overview of marketing, the marketing mix and key points of successful marketing. I would be glad to answer any questions at the end of my talk.
Now, let me start with an ...view middle of the document...
The first P- Product is a tangible object or an intangible service that is mass produced or manufactured on a large scale. The second P- Price is the cost to the buyer of goods or services. It is determined by a numbers of factors including market share, competition, material costs, product identity and the customer’s perceived value of the product. The third P - Place represents the location where a product can be purchased. It is often referred to as the distribution channel. It can include any physical store as well as virtual stores on the Internet. The fourth P – Promotion represents all of the communications that a marketer may use in the market place. Promotion has four distinct elements: advertising, public relations, word of mouth and point of sale.
In order to recognize the different aspects of selling services, as opposed to Products, a further three Ps were added to make a range of seven Ps for service industry: Process, People and Physical Evidence. Process is the way in which orders are handled, customers are satisfied and the service is delivered. People are all people who influence the perceived value of the product or service, including knowledged workers, employees, management and consumers. Besides, physical evidence is tangible evidence of the service that customers will be received. By using variations of these components, you have the ability to reach multiple consumers within your target market.
OK, that is about marketing mix. Now, I would like to give you some key points to have a successful marketing. You can develop a strong marketing foundation by eight key elements followed.
The first is defining your product or service: How is your product or service packaged? What is it that your customers are really buying? You may be selling web-based software tools but your clients are buying increased productivity, improved efficiency and cost savings. And if you offer several products or services, you must find out which ones are the most viable to promote.
The second is identifying your target market. Everyone might be potential clients for your product. However, you probably don’t have the time or money to market to Everyone. You might define your ideal customer in terms of income, age, geographic area, number of employees, revenues, industry,...