Marketing Essay

2521 words - 11 pages

(insert subject for PEST analysis - market, business, proposition, etc.) |

political ecological/environmental issues current legislation home market future legislation international legislation regulatory bodies and processes government policies government term and change trading policies funding, grants and initiatives home market lobbying/pressure groups international pressure groups wars and conflicts | economic home economy situation home economy trends overseas economies and trends general taxation issues taxation specific to product/services seasonality/weather issues market and trade cycles specific industry ...view middle of the document...

criteria examples ecological/environmental current legislation future legislation international legislation regulatory bodies and processes government policies government term and change trading policies funding, grants and initiatives home market pressure- groups international pressure- groups wars and conflicts | Political http://eur-lex.europa.eu/en/legis/latest/chap132040.htm http://doingbusiness.org/~/media/fpdkm/doing%20business/documents/profiles/country/FRA.pdf | economical | criteria exampleshome economy economy trends overseas economies general taxation taxation specific to product/services seasonality issues market/trade cycles specific industry factors market routes trends distribution trends customer/end-user drivers interest/ exchange rates international trade and monetary issues |
criteria exampleslifestyle trends demographics consumer attitudes and opinions media views law changes affecting social factors brand, company, technology image consumer buying patterns fashion and role models major events and influences buying access and trends ethnic/religious factors advertising and publicity ethical issues | social | technological | criteria examplescompeting technology development research funding associated/dependent technologies replacement technology/solutions maturity of technology manufacturing maturity and capacity information and communications consumer buying mechanisms/technology technology legislation innovation potential technology access, licencing, patents intellectual property issues global communications |

Textile Manufacturing Market Research Reports
Textile manufacturing is based in the conversion of three types of raw fibre into yarn, then fabric, then textiles. These are then fabricated into clothes or other artifacts. There are many variable processes available at the spinning and fabric-forming stages coupled with the complexities of the finishing and coloration processes to the production of a wide range of products. There remains a large industry that uses hand techniques to achieve the same results.
Raw materials include cotton, hemp, flax, jute, bast fibers, leaf fibers, protein fibers (wool, silk) and synthetic fibers. After these yarns have gone through spinning, weaving, knitting and finishing processes, they are then made into clothing and other textile products.
Markets for textiles include Apparel, Contract/Commercial Interior, Filtration, Floor Coverings, Furniture & Upholstery, Geotextiles, Gifts & Accessories, Home Furnishings, Industrial, Marine, Medical, Military, Outdoor, Protective, Safety, Sports, Technical, Theatrical and Transportation.
The industry also includes textile designers, plus chemical, machinery, fiber, yarn, finishing, printing and dyeing companies involved in the textile supply chain in our directory.
Textiles in France - Market Research Report
The French textiles market had total...

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