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Marketing Essay

518 words - 3 pages

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A marketing strategy should be centered around the key concept that customer satisfaction is the main goal.

Marketing strategy is a method of focusing an organization's energies and resources on a course of action which can lead to increased sales and dominance of a targeted market niche. A marketing strategy combines product development, promotion, distribution, pricing, relationship management and other elements; identifies the firm's marketing goals, and explains how they will be achieved, ideally within a stated timeframe. Marketing strategy determines the choice of target market segments, positioning, marketing mix, and allocation of resources. It is most effective when it is an integral component of overall firm strategy, defining how the organization will successfully engage customers, prospects, and competitors in the market arena. Corporate strategies, corporate missions, and corporate goals. As the customer constitutes the source of a company's revenue, marketing strategy is closely linked with sales. A key component of marketing strategy is often to keep marketing in line with a company's overarching mission statement.
  A mission statement involves strategic planning in how one perceives to set forth accomplishments. The mission statement of an educator provides significance to imply a purpose that will be beneficial to the educational needs of students. Students are given the opportunity to learn efficiently from educators that are diligently dedicated and knowledgeable of their profession. Incorporating programs that reflects one’s mission will ensure...

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