This website uses cookies to ensure you have the best experience. Learn more

Marketing 500 Essay

1740 words - 7 pages

Michelle Houston
Marketing Plan 1
MKT500: Marketing Management
Strayer University
Professor Shirley McLaughlin
January 23, 2016

Introduction of my company
1.Write an introduction to your company. Describe your company, its location, and the product it makes or the service it provides.
The following assignment is aimed at creating a marketing plan for “Bella Hair Boutique”. Bella Hair Boutique has been selling different types of since 2012 in Washington, D.C. All of our hair comes from overseas in Dubai. A hair disturbing company called “ALI BABA”. Bella Hair Boutique service is providing hair (weave or false hair) to all women no matter what ethnicity, they have to option to ...view middle of the document...

Part A: The Marketing Environment

Competitive Forces:

1. The major competitors as of today are D Hair Boutique, Upper Echelon Hair Extension, Love

Indian Hair, Pink Couture Hair, Strand Natural Extension, and Erica by EricaCampbell.
The strengths and weaknesses are below:

Strengths: We have good quality hair. Our hair last 2 to 3 years depending on how a person
maintains it. We also offer maintenance products for the hair. We sell a variety of hair, Cheaper
than most company.
Weaknesses: Not shipping hair overseas
2. Upper Echelon Hair Extension, Erica by EricaCampbell, and Pink Couture Hair will likely be

our major competitors in the future.

3. The structure of the industry affects competitive forces in the industry by the entry of
competitors, the threat of substitutes, the bargaining power of buyers, and the bargaining power
of suppliers.
Economic Forces:
1. The general economic condition of the United State is in Recovery. Consumers are optimistic about the economy in 2014. “Consumer optimism about the economy reached a 12- month high, good news for retailers hoping that a strong second half of 2014 can compensate for sluggish sales earlier this year” (NACS, 2014).
2. The buying power of consumers in our target market are women of different ethnicity, and age.
3. The current spending pattern of consumers in our target market is one of increase, consumers are steadily buying more of our product because we have a wide range of hair.
Political Forces:
1. Recent elections have not changed the political landscape.
2. We are understanding the political climate of what is going on in the state. There are no issue that would threaten that relationship. Even though immigration could be a factor if more come to work in the state.

Legal and Regulatory Forces:
1. No changes in federal, state, or local government regulations are being proposed that would affect the way we operate at the moment.
2. North American Free Trade Agreement (NAFT ) may have some effect on our global opportunities since it was created to promote economic growth. GATT will not affect it because it no longer is in place it was replaced with World Trade Organization (WTO).

Technological Forces
1. Changing technology has allowed our target market to have more access to our product.
2. With the Internet and different types of media we can market our product more efficiently.
3. No technological advances will threaten to make our product obsolete
Sociocultural Forces
1. There are no Demographics changes but the value of our products may change over time because of social media.
2. We have products that most women use of hair. By using different kinds of marketing strategies for instance like having a product hair test. Once we compare to other hair, and hair products, then it will make the women, and hair feel good, that they don’t want any other product.
Specify the primary and secondary target markets for your...

Other Papers Like Marketing 500

Marketing Essay

418 words - 2 pages Adidas Goes Shopping for 500 Football and Baseball Players Marsheena Hall BU106- Principles of Marketing Dr. Donald Vest Herzing University Mark King the president of Adidas Group North feels that the Adidas business has been lacking compared to its competitors. In the last five years Adidas has been losing against Nike which is the business

Swot Essay

390 words - 2 pages and operational plans: |To reach the Top 10 of Fortune 500 companies within the next 5 years. | |Increase their marketing; increase their customer numbers; increase net income | |Both internal and external stakeholders will be impacted financially

Marketing Mix

9345 words - 38 pages Double Corporate Deluxe Corporate Suite Direct Cost of Sales Corporate Single Corporate Double Corporate Deluxe Corporate Suite Subtotal Direct Cost of Sales 0% 0% 0% 0% 0.00% 0.00% 0.00% 0.00% Page 27 Appendix Appendix Table: Marketing Expense Budget Marketing Expense Budget Print Advertising Internet Advertising Public Relations Other Total Sales and Marketing Expenses Percent of Sales Apr $2,000 $1,750 $500

Health Care Marketing Analysis

1280 words - 6 pages Health Care Marketing Analysis Shanita V. Brown HCS/539 May 27, 2013 Thomas Sloan Health Care Marketing Analysis “The health marketing mix is vital for a successful health promotion campaign (Pralea pg. 43).” In the health care system today, the marketing mix generally is based on the four P’s known as product, price, place and promotion. The product is concrete and solid products and services. The product is the actual physical item


443 words - 2 pages | 4 | - | Classic Cruiser | 5, 400 | 10.5 | 2 | 3, 500 | Total Availability | - | 48, 000 | 20, 000 | | * Key Decisions * Let the number of Family Thrillseeker be x1 * Let the number of Classic Cruiser be x2 * Objective Functions Maximize P = 3, 600x1 + 5, 400x2 * Constraints * 4x1 + 2x2 ≤ 20, 000 (door) * 6x1 + 10.5x2 ≤ 48, 000 (labour hour) * x2 ≤ 3, 500 * x1 ≥ 0 , X2 ≥ 0

Digital Marketing Plan - Ola Autos

3899 words - 16 pages DIGITAL MARKETING PLAN – OLA AUTOS DIGITAL MARKETING PLAN – OLA AUTOS Done by: Ayush Srivastava - 32 Manjula Puranik - 77 Tanika Naik - 160 Done by: Ayush Srivastava - 32 Manjula Puranik - 77 Tanika Naik - 160 INTRODUCTION The internet and ascents in digitization and social networking have transformed how companies reach out and connect to their clients and partners. Digital marketing has proved to be a commanding

Continental Carriers

323 words - 2 pages , president of CCI, made this possible. Entering CCI as a former executive of a major eastern carrier, he concentrated his efforts on expanding CCI’s revenues on existing routes through an intensive marketing effort and a renewed emphasis on improving service. Evans also turned the company around by reducing its operating costs through a combination of extensive computerization of operations and improving the terminal facilities. By the late 1980

Krispy Kreme Doughnuts, Inc

456 words - 2 pages I. POINT OF VIEW This case is analyzed from the point of view of a third party consultant. II. PROBLEM There is inefficiency in the management of Krispy Kreme Doughnuts, Inc. in terms of its operations, marketing, accounting, and investment planning. III. OBJECTIVES a. To gradually gain back analysts’, investors’ and lenders’ confidence in the company in the succeeding months. b. To increase sales and profitability in terms of its core

Venture Budgeting An Forecast

720 words - 3 pages remodeling the lower front for the shop, which has been estimated at $15000.00. The rest of the building will be used as a studio, holding the equipment for crafting the $500 and insurance has been purchased totaling $10000 for the year. I have estimated inventory at a cost of $50000 as it has been accumulated over years. Equipment to recycle, clean, fix, and craft the jew elry has been estimated at $5000, with operating supplies estimated at

Project On Iphone 5

2385 words - 10 pages , South Africa, Taiwan, Turkey, United Arab Emirates, and Venezuela. Demographic segmentation: Age: 12-19, 20-34,35-49,50-64,65 and over Income: $ 500- 800, 800-1100, 1100 and over Occupation: professional, students, farmers, unemployed, retired. Generation: Baby boomers, generation x, generation y and generation marketing. Psychographic segmentation: Social class: Upper, middle, working class and lower class Lifestyle: Achievers

In-N-Out Burger Final Marketing Plan Mkt 421

4415 words - 18 pages Week Five: In-N-Out Burger Final Marketing Plan MKT/421 March 20, 2013 Professor Learning Team Final Marketing Plan: Paper Resources: Marketing Plan: Phase I Paper, Marketing Plan: Phase II, Paper, Marketing Plan: Phase III Paper Refer to the Marketing Plan Outline listed on the student website for a broad general outline of a Marketing Plan. However, you must use the specific marketing plan Pegasus template as provided by your

Related Essays

Marketing 500 Wk: 8 Assignment

1030 words - 5 pages Marketing Plan Part B Wk:6 Assignment MKT500 Marketing and Management Dr. Maiosun Kawwaff August 8, 2015 Strayer University Christopher Cook Introduction The name of the business that you will learn about in this paper is called “Sneaker Brokers.” The business is a sneaker brokerage firm, where we will locate, sell and purchase shoes for individuals who may not have the time to go out and find the product themselves. We would

Kelly Services Marketing Letter Essay

516 words - 3 pages Marketers for Pepsi Kelly Corporate Headquarters 999 West Big Beaver Road Troy, Michigan 48084-4782 (248) 362-4444 PepsiCo, Inc. 700 Anderson Hill Road Purchase, NY 10577 Dear Concerned/Mr./Ms.,/ Kelly Services is a Fortune 500 hiring firm that provides hiring services to a

Evaluate Marketing Essay

596 words - 3 pages . The Four Seasons is among the very best hotels in Australia. It has approximately 500 employees including housekeeping staff, kitchen, security, barista, room service and maintenance etc. Manage the Marketing Process Case study Houzit Marketing Management plan 1. Marketing activities Marketing objectives The market for home-wares in Brisbane is estimated last year at $175 million per annum with an anticipated growth rate of the percent in

Internet Marketing Essay

2161 words - 9 pages Internet Marketing Opportunities Prepared for: CEO of Community Empowerment City of Philadelphia Prepared by: Denise Martinez, Employee of Community Empowerment Devry University April 3, 2015 Mobile revolution chart 1400 John F Kennedy Blvd Philadelphia PA 19107 (215) 696-7617 April 8, 2015 Community Empowerment Chief Executive Officer Attention: Ms. Marilyn White, CEO INTERNET