Marketing 571 Essay

2738 words - 11 pages

|[pic] |SYLLABUS |
| |School of Business |
| |MKT/571 |
| |Marketing |
| |Murrieta Learning ...view middle of the document...

You, as the instructor, may create a separate line item for discussion question points if you choose. Please note that some assignment points may have changed.

Course Materials

Kotler, P., & Keller, K. L. (2007). A framework for marketing management (3rd ed.). Upper Saddle River, NJ: Pearson Prentice Hall.

Kotler, P., & Keller, K. L. (2006). Marketing management (12th ed.). Upper Saddle River, NJ: Pearson Prentice Hall.

Newsom, D., Turk, J. V., & Kruckeberg, D. (2004). This is PR: The realities of public relations (8th ed.). Belmont, CA: Thomson-Wadsworth.

All electronic materials are available on the student website.

|Week One: Understanding Marketing Management |
| |Details |Due |Points |
|Objectives |Identify fundamental marketing concepts, trends, and tasks. |5/14/12 | |
| |Identify components of an effective marketing plan. | | |
| |Apply the market research process in developing a business solution. | | |
|Readings |Read objectives and welcome. |5/14/12 | |
| |Read Ch. 1 & 2 of Marketing Management. | | |
| |Read Ch. 3 of A Framework for Marketing Management. | | |
| |Read the Classic Airlines Scenario. | | |
|Participation |Participate in class discussion. |5/14/12 |3 |
|Learning Team Instructions |Begin working on your Product Offering assignment due in Week Two. |5/14/12 | |
|Individual |Consider what product or service Classic Airlines is marketing, the marketing challenges it |5/14/12 |5 |
|Classic Airlines and Marketing|faces, and its current corporate culture. | | |
| | | | |
| |Write a 350- to 700-word paper explaining some of the marketing concepts found in...

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