This website uses cookies to ensure you have the best experience. Learn more

Marketing Design Essay

5338 words - 22 pages

Marketing Plan Group Assignment
(Phase Three)
MRK 200 XX

Ford Motor Company
Hybrid Ford Escape

Group Memebers:
Yasmine Kustec
Ramon Pinto
Bowang Zhou
Zang Yue
Brett O'connell 
Yoon Joon

Table of Content

Cover Page
Table of Content 1
The Executive Summary 2
Company Backgrounder 3
Company Mission Statement 3
➢ Vision 4
➢ Values 4
Situational Analysis
➢ Internal Environment 5
➢ Competition Environment 6
➢ Economic Environment 6
➢ Cultural/ Social Environment 7
...view middle of the document...

One of the biggest complaints regarding Hybrids was the condensed size which is where Ford decided to place hybrid machinery in an already successful skin, the Ford Escape SUV. This would be the world’s first sports utility hybrid on the market with an unbeatable price.
In this report we inform you with a company outline including a backgrounder and mission statement. We have also provided you with a S.W.O.T (strength, weakness, opportunities and threats) analysis which gives you an clear insight and understanding to why we have chosen the route and objectives which lead us to the production of the Hybrid Escape. We have provided a detailed profile of our target segment which through their needs guidelines, in depth, the marketing strategies, implementing a combination of the marketing mix components and alternative strategies.

Company Backgrounder

Brief Company History: Ford Motors, through the past five years or so, have been experiencing difficulties with their significantly present decline market share. Being a dominate player in the auto business for over a century, Ford Motors have been reluctant to keep up with current trends and evolving competitors from growing economies. This has forced Ford to take dramatic measures by cutting jobs and closing a large numbers of its manufacturing facilities. Considering the company’s external and internal opportunities, and directing their resources towards a more skillfully R& D (research and development) department would be the first step to recovering this remarkable loss. Applying this strategy to current trends and innovating vehicles relating to them will hopefully regain our past success.
Founded in the United States, Michigan in 1903, June 16th by Henry Ford and eleven investors with $28 000 as starting capital.
Company name: Ford Motor Company
Publicly owned vehicle Manufacturer
Brand: Ford (being one of eight brands and three automotive service providers)
Approximately 13,000 dealers worldwide
Head Office is located in Detroit
137 markets worldwide
Major competitors: DaimlerChrysler, Fiat, General Motors, Honda, Nissan, Toyota, Volkswagen, Hyundai/Kia

Company Mission Statement

We are a global family with a proud heritage passionately committed to providing personal mobility for people around the world. We anticipate consumer need and deliver outstanding products and services that improve people's lives.
The Ford brand has always embodied Henry Ford’s vision for producing a reliable, high- quality, affordable vehicles. In recent years the brand has also taken on the image as a safe, durable, comfortable and environmentally friendly automaker. (2)

Vision: To become the world's leading consumer company for automotive products and services.

Values: Our business is driven by our consumer focus, creativity, resourcefulness, and entrepreneurial spirit. We are an inspired, diverse team. We respect and value everyone's contribution. The health and safety of our...

Other Papers Like Marketing Design

What Do Marketers Do Essay

739 words - 3 pages Marketing is a science that study consumers’ needs and wants as well as behaviours in order to sell products and services to them, ultimately achieve profit target (Investopedia n.d.). Marketers play crucial role in marketing activities. They work between companies and consumers, design and implement marketing plans and strategies to achieve marketing goal of companies, satisfy consumers demand at the same time. This essay will demonstrate two

Field Service Management Essay

301 words - 2 pages SERVICE DESIGN Assessment of service system at Toyota retail outlet in East London in terms of * Service delivery system * Use of technology in service system * Employees they use Service delivery Find out what is their service delivery method in terms of cross-functionality as against functionality ( is there cooperation between marketing, sales, finance and accounting). Find out the method they use to assess the level of


325 words - 2 pages Channel Design Decisions Channel design decisions requires:     Analyzing consumer needs Setting channel objectives Identifying major channel alternatives Evaluating the major alternatives 1. Analyzing Consumer Needs Designing a marketing channel starts with finding out what target customers want from the channel 2. Setting channel objectives Set it in terms of: a. Targeted level of customer service b. What segments to


518 words - 3 pages Marketing Strategies Week 14/8/2014 Skymeisha Gallion | Marketing strategy is a process that can allow an organization to concentrate its limited resources on the greatest opportunities to increase sales and achieve a sustainable competitive advantage. A marketing strategy should be centered around the key concept that customer satisfaction is the main goal. Marketing strategy is a method of focusing an organization's energies and

Social Media Marketing Strategy As A Form Of Direct Marketing, Today’S Emerging Trends And Tomorrow’S Implications

5173 words - 21 pages Statistics 9 2.2.1 Usage Trend 10 2.2 Trends 10 2.3 Traditional Marketing Strategies 13 2.3.0 Segmentation 14 2.3.1 Product and Parent Company 15 3.0 RESEARCH METHODOLOGY 16 3.1 Introduction 16 3.2 Research design 16 3.2 Interviews 17 3.3 Questionnaires 18 4.0 DATA COLLECTION AND FINDINGS 20 5.0 DISCUSSION, CONCLUSION, AND RECOMMENDATION 22 References 23 1.0 INTRODUCTION Direct marketing using the internet has been an

Desin Law

2217 words - 9 pages carry on business inter alia of manufacture and marketing of figured and wired glass sheets since 1981. The respondent claimed to be the originator of new and original industrial designs, applied by mechanical process to glass sheets. 5.1.2 The respondent placed an order on the German Company for supply of the rollers for launching a design of figured glass with new and novel features not produced before by anyone else. On or about 29.10.2002

Marketing And Management

392 words - 2 pages Ramy Ahmed September 13, 2015 Basic Marketing Management Chapter 2 Insights * What is strategic planning in regards to market opportunities and organizational capabilities and goals? Strategic planning is defined as the process of creating and maintaining a correlation and fit between an organization’s long-term goals as well as their means to reach these goals. In addition an organization must be able to react to changing market


2654 words - 11 pages , © Marketing Insights Limited 2012 13 Slide 4. 40 Localization • Globalization vs localization Globalization: the increase of international trading and shared social and cultural values Localization: Tailoring of website information for individual countries or regions   ○ Localization variables include but not limited to:       The language that content is provided in Tone and style of copy Site design-certain

Facebook Marketing

384 words - 2 pages to the “news feed” for all to see. What they have done is created a network that is social by design by crafting the content experience to help marketers discover what users are interested in and focus in on selling those products. Now when viewing the marketing scope on a larger scale. I found it surprising that Facebook is not the top social media website in many developed countries like China, Russia, and Brazil. In fact many countries

Sports Marketing

758 words - 4 pages Business 115 6 August 2006 Sports Marketing Marketing has become a vital part of sporting events in our country. When market researches use the four P’s to marketing; product, price, place and promotion they are more likely to be successful. NASCAR is a good example of a sporting event that spends a lot of money in market segmentation and marketing research. By doing so, NASCAR is able to find their target market and design their

Framework Marketing Management Summary

2406 words - 10 pages organizational goals is being more effective than competitors in creating, delivering and communication superior customer value to the target markets. 7. The Holistic Marketing Concept Based on the development, design and implementation of marketing programs, processes and activities that recognize their breadth and interdependencies. Holistic marketing acknowledges that everything matters in marketing and that a broad, integrated perspective

Related Essays

Marketing And The Marketing Process Essay

1265 words - 6 pages . Marketing means managing markets to bring out profitable customer relationships. Consumer research, product development, distribution, communication, pricing, and servicing are core marketing activities. Although marketing is thought of as being carried out by seller, buyers also carry out marketing. Step 2 is marketing management can design a customer driven marketing strategy once it understands consumers and the market place. Marketing management

Apple Essay

306 words - 2 pages Over the past seven years, Apple has seen great success due to its imaginative and fresh way to do the business. Through continuous innovation, Apple has developed a series of exceptional products with imaginative design and style. Specifically, Apple has made its products popular among the customers through effective marketing strategy. To some extent, innovative marketing, and sleek and enticing communications is the primary reason for the

Marketing Essay

1436 words - 6 pages . select/design and apply appropriate methods with examples Present and communicate appropriate findings. Using at least 3 examples, explore how buying behaviour affects marketing activites with in context Present and communicate appropriate findings. Use critical reflection to evaluate own work and justify valid conclusions. Justify your proposal with valid conclusion Demonstrate convergent/lateral

Defining Marketing Paper

1237 words - 5 pages . The definition of marketing reminds me of my workplace at Communication Test Design Inc. (CTDI). As a supervisor or manager, it is their responsibility to know exactly what the customer wants and needs. The feedback that they receive from our customers is what is important when refurbishing and selling the Verizon Fios set top boxes. This type of information goes in a weekly recap sent to the organization so that we can see what we need to