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Marketing Plan Essay

5860 words - 24 pages

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|Particular | |Page No |
|Introduction To The Report |: |7 |
|Royal Crown Cola History |: |8 |
|The Partex Beverage Ltd |: |8 |
|Mission Of The Partex Beverage Ltd |: |9 |
|Vission Of The Partex Beverage Ltd ...view middle of the document...

B Ltd |: |21 |
|Competitors positing in Bangladesh |: |22 |
|Pricing |: |24 |
|Setting the final price by Partex Beverage |: |26 |
|Responding To Competitors, Price Change |: |26 |
|Distribution Channel |: |28 |
|About Distributors and Zones |: |29 |
|Channel Management Decision |: |30 |
|Transportation Modes |: |30 |
|Inventory |: |31 |
|Promotion |: |33 |
|Public reaction |: |34 |
|Control |: |35 |
|Conclusion |: |35 |

ACKNOWLEDGEMENT

A report, book or term paper that requires a lot of information from various corners is not the works of its authors or prepares only. To prepare an Assignment by collecting the data of many kinds one or a group is to depend upon many people and institutions concerned. So we did also depend upon concerned institutions The Partex Beverage Ltd to collect the relevant data on the performance of the banking institutions. We talked to all the concerned officers of the institutes who kindly provided us with the information and other handouts. Specially we cannot but mention Md. Atiqur Rahman of The Partex Beverage Ltd who helped me in a proactive manner form all aspects.

We express a deep debt of gratitude to our reverend supervisor Mr. Hasan-Al-Mamun, who has given us the opportunity and directions to prepare such a meaningful thesis paper. We are so happy to work under his supervision. Lastly and most importantly, enormous gratitude to Allah, the creator and merciful who has given us the strength, wisdom and stamina to complete this assignment successfully in time.

|INTRODUCTION TO THE REPORT ...

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