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Marketing Project Of Colgate Essay

2567 words - 11 pages

DEPARTMENT OF BUSINESS MANAGEMENT

A
PROJECT REPORT
ON


COLGATE –PALMOLIVE LTD.

UNDER THE GUIDANCE OF
Prof .Rashmi

SUBMITED BY: - Anuradha . Mukku
Vinaya. Nadar
Kiran . Hemani
Rasika. Patil
...view middle of the document...

Date of Establishment 1937

Revenue 347.188 (USD in Millions)

Market Cap 111160.5286158 (Rs. In millions)

Corporate Address Colgate Research Centre,
Main Street
Hiranandani Gardens
Powai ,Mumbai-400076,
Maharashtra
WWW.colgate.co.in

Management Details Chair person - J Skala
MD – R D Calmeyer
Directors – Derrick Samuel, J K Setna,Skala,
K V Vaidyaanathan, M Elias,PK
Ghosh, R A Shah, V S Mehta

Business Operation Household &Personal Products

Background Colgate-palmolive is Rs 1.300 crore company
started in year 1937. In Rs 2,400 crore
domestic market it enjoys 50% of markets
share. It spread across 4.5 million retails
outlets out of which 1.5 million are direct
outlets.

Financials Total Income – Rs 20606.60 Million (year
Ending Mar 2010)
Net Profit – Rs 4232.60 Million (year
Ending Mar 2010)

Company Secretary K V Vaidyanathan






INTRODUCTION


* Colgate – Palmolive Company is an American diversified multinational corporation focused on the production, distribution and provision of household, healthcare and personal products, such as soaps, detergents, and oral hygiene products (including toothpaste and toothbrushes).

* Under its “Hills” brand, it is also a manufacturer of veterinary products. The company’s corporate offices are on Park Avenue in New York City, across from the Waldrof Astoria.

* In India, it operates under the name as Colgate-Palmolive (India) limited and its head office is at Mumbai.

* Colgate Palmolive is a $10.6 billion global company serving people in more than 200 countries and territories with consumer products that make lives...

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