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Marketing Quiz Essay

2852 words - 12 pages

*
A channel of distribution: |
Selected Answer: |  is any series of firms or individuals who participate in the flow of goods and services from producer to consumer or final user. |
Answers: |  is any series of firms or individuals who participate in the flow of goods and services from producer to consumer or final user. |
| is only needed when products must be stored. |
| must include one or more intermediaries. |
| is only needed when products are sold indirectly. |
| None of these alternatives is a good answer. |
|
* Question 2
0 out of 5 points
| |
| Intermediaries in indirect channels of distribution: | | | |
| Selected Answer: |  None of these ...view middle of the document...

This P is: | | | |
| Selected Answer: |  Place. |
Answers: | Product. |
|  Place. |
| Promotion. |
| Price. |
| | | |
* Question 6
5 out of 5 points
| |
| A producer that enters into a licensing agreement with a foreign company to better reach foreign customers is MOST likely selling the rights to use its: | | | |
| Selected Answer: |  brand name. |
Answers: | production facilities. |
|  brand name. |
| channels of distribution. |
| sales force. |
| Any of these are equally likely. |
| | | |
* Question 7
5 out of 5 points
| |
| Reverse channels may be used to retrieve products from: | | | |
| Selected Answer: |  all of these |
Answers: | business customers |
| intermediaries |
| business customers and intermediaries |
| final consumers |
|  all of these |
| | | |
* Question 8
5 out of 5 points
| |
| Every morning, Sycamore Dairy picks up milk which farmers have "milked" that morning. The dairy processes the milk and separates the cream from the milk. Some of the cream is made into butter and packaged in various sizes. The milk and remaining cream are blended into various products, sealed in pint, quart and half-gallon containers, and delivered to supermarkets in the quantities and assortments they want. The dairy is providing what regrouping activity? | | | |
| Selected Answer: |  All of these regrouping activities are being provided by Sycamore Dairy. |
Answers: | Assorting |
| Accumulating |
| Sorting |
| Bulk-breaking |
|  All of these regrouping activities are being provided by Sycamore Dairy. |
| | | |
* Question 9
0 out of 5 points
| |
| Exporting | | | |
| Selected Answer: |  is selling some of what the firm produces to foreign markets. |
Answers: | is selling some of what the firm produces to foreign markets. |
| can be a way to get rid of surplus output. |
| can come from a real effort to look for new opportunities. |
|  all of these alternatives are correct. |
| | | |
* Question 10
5 out of 5 points
| |
| Oceanside Tools, Inc. of Newport, Rhode Island has agreed to work with a Thai company to produce and sell chemicals in Thailand. The U.S. firm will provide technical and marketing know-how, while its Thai partner will provide knowledge of Thai markets and political connections. The partners will share the costs and profits 50/50. This type of international involvement is called: | | | |
| Selected Answer: |  joint venturing. |
Answers: | direct investment. |
| management contracting. |
| licensing. |
| multinational marketing. |
|  joint venturing. |
| | | |
* Question 11
5 out of 5 points
| |
| Sunkist sells foreign companies the right to use the Sunkist brand on soft drinks and citrus juices sold outside the United States. Sunkist gets both an initial fee and a royalty on the sale of goods bearing its brand name....

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