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Marketing Research Essay

822 words - 4 pages

1

Marketing Research and Promotional Message

PSY/322

Marketing Research and Promotional Message
After conducting research on working moms, there were a lot of facts that were revealed about their consumer needs, perceptions, and attitudes within this group. The work force is on the rise with working mother’s today. This is also becoming the trend globally. The market has to be ready to have the things that working mothers are using and doing on daily basis. “Research suggests that women make the vast majority of household purchase decisions (DeSimone, K, 2011).” Companies have now become aware of the working moms in the workforce and they are advertising many products ...view middle of the document...

Markets have some of the best known breast pumps on the market to make it easier for working moms to do this and not bring as much attention on herself.
To illustrate the perception of working moms and a related promotional message, we will talk about breastfeeding. Markets didn’t put a lot into creating the right types of pumps that women needed. Markets really didn’t think that women worked and did this sort of thing and the breast pumps created earlier were not as discreet as the one today. They didn’t have all of the supplies needed in order for moms to be able to do this at work which left many moms having to give their babies formula. As a matter of fact this wasn’t something that was allowed or done in the workplace. Nowadays markets have changed their way of thinking about women and breastfeeding and have completed an awesome line of breast pumps and supplies for working mothers. Times change and people way of living changes as well as markets has become aware of this.
However, with the frozen foods markets have a totally different perception when it comes to working moms. They know that working moms need to create a meal and have put many foods in place in order for that to happen on a daily basis. This market is very much aware of working mom in the field and has given them all the tools they need to work and take care of their family. The marketing...

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