Marketing Strategies Essay

5782 words - 24 pages

-Journal of Arts, Science & Commerce ■ E-ISSN 2229-4686 ■ ISSN 2231-4172

Dr. Girish Taneja, Associate Professor, Head of Department, School of Business, Faculty of Business & Applied Arts, Lovely Professional University, Phagwara, Punjab, India Neeraj Gupta, Lecturer, School of Business, Faculty of Business & Applied Arts, Lovely Professional University, Phagwara, Punjab, India. Rajan Girdhar, Research Fellow, Faculty of Business & applied Arts, Lovely Professional University, Phagwara, Punjab, India.

ABSTRACT With increasing globalization and international trade, a number of international brands are entering into India which is ...view middle of the document...

India is among the largest markets of the world in terms of its sheer size along with China which together account for 37 percent of the overall world population [1]. Having the huge potential, India is one of the most promising and progressively growing economies in the world. Followed by China, it has a large consumer base backed by the huge populations having a considerable amount of spending power. Though, a large number of Global brands have entered Indian markets, but not all were able to crack the success mantra for the mysterious, complex and a diversified market where the tastes and preferences of customers change after a few kilometers to the either side of the market. Indian market is so complex because of the large number of cultures, religions, diverse levels of income of the people. Moreover, a wide rural and urban divide creates another challenge in front of companies while establishing effective distribution network. Given the huge diversity of people and challenges related to distribution, the Global firms need to adapt to the local market conditions in order to attract the customers towards their brands. Despite huge potential, a number of MNCs have not been able to reach the levels of success that they have either enjoyed in their home markets or the markets world over. These global brands upon their entry in the Indian markets used the most successful of their companies’ strategies the world over, but these strategies failed in the Indian market because of which these MNC’s sometimes incur huge losses. According to Choudhary et al. (2012), the MNCs can try and use a three steps approach to succeed in the Indian market – (a) organize its business structure for Indian market; (b) customize their offerings for Indian markets; and (c) form partnerships with Indian companies [2]. In this paper, the cases of such selected Global brands are discussed who initially could not understand the dynamics of Indian market and needs of consumers and suffered huge losses. They repositioned their brands only when adapted to the local market needs and became successful. METHODOLOGY: This research paper is an attempt to explore how some global brands have been making inroads to the hearts of Indian consumers after committing some initial blunders. The relevant information using secondary data is collected from various sources such as websites, case studies, newspapers, academic journals, and business magazines in order to understand the marketing strategies adopted by selected global brands including Kellogg’s, McDonald’s, LG, Reebok, and Coca-cola in the India. The marketing strategies of these Global brands have been critically analyzed to present the view of how they encountered with initial failures and were able to overcome the enormous amount of challenges due to diverse nature of the Indian markets. CASES OF SELECTED GLOBAL BRANDS IN INDIA: KELLOGG’S: FROM TASTELESS TO TASTEFUL: Kellogg’s is one of the most successful Global brands from...

Other Papers Like Marketing Strategies

What Have You Learned From Marketing 101

548 words - 3 pages The marketing mix concept is the first thing I learned in Foundations of Marketing and helped me to understand the rest of the concepts in the book. Throughout the class I learned about product, promotion, price and place (the four Ps) strategies that marketers must combine successfully to gain consumers attention, market share and/or to accomplish the desire marketing goal (to satisfy the consumers’ needs). All successes start with a plan and

Why Your Healthcare Practice Needs A Marketing Plan

768 words - 4 pages , eventually, gaining new patients. In healthcare marketing, you need to identify the needs of your patients as well as the needs of the surrounding community. This will allow you to formulate strategies to help your healthcare organization fulfill its vision and goals. Reasons for a Marketing Strategy The main focus of a marketing plan is for the overall success of your healthcare organization. “If you plan nothing, nothing will be

Marketing And The Marketing Process

1265 words - 6 pages out their marketing strategies. The production concept holds that consumers will favor available and highly affordable products. Management focuses on improving production and distribution efficiency. The product concept whereas consumers will favor products that offer the most in quality, performance, and innovative features. Marketing strategy focuses on making continuous product improvements. The selling concept says consumers will not buy

Social Media Marketing Strategy As A Form Of Direct Marketing, Today’S Emerging Trends And Tomorrow’S Implications

5173 words - 21 pages generating sufficient profits to sustain their survival, research has demonstrated that the marketing approach adopted by these firms underlies the strength of their positions in the market today. That has driven a significant number of firms in the world to invest a significant share of their revenues to conduct the marketing of their product using direct marketing strategies on the best media that has in the recent past unveiled itself, social media

Operation Of Business Plan

491 words - 2 pages two market segments to target | 11 | 5.3 Identify the marketing strategies you believe are appropriate for each market you identified. | 12 | 4.3 Justify your selection of each strategy. | 13 | 4.4 Based on the marketing objectives of the organization, establish the positioning variables for each target market segment. | 14 | 5. Part four: Determine assess Implications for the

Marketing Strategy

768 words - 4 pages Marketing Strategy Template Research Tempess Barnett, Jennifer Bautch, Laura Bentem, Shana Estabrooks, Kenisha Sulker HCS/490- Health Care Consumer Trends & Marketing April 18, 2016 Dan Crawley Marketing Strategy Template Research Introduction (Tempess) Marketing & Communication Strategy Templates SWOT analysis is a situational assessment that can be used for marketing strategies for a business

Tesco Marketing

3736 words - 15 pages Marketing strategies Chapter 7 q KEY TERMS | marketing aims: the broad, general goals of the marketing function within an organisation. marketing objectives: the specific, focused targets of the marketing function within an organisation. marketing strategies: long-term or mediumterm plans, devised at senior management level, and designed to achieve the firm’s marketing objectives. marketing tactics: short-term marketing measures adopted


311 words - 2 pages Online Marketing Take-off of online marketing: casting the next generation strategies Amalesh Sharma is a Teaching Associate based at the Indian School of Business, Hyderabad, India. Introduction The purpose of the old module of marketing was to dictate a message to the mass market. With changes in time, requirements, technology and expectations of the customers, the field of marketing itself has experienced significant changes. It is

Marketing Strategy

633 words - 3 pages products versus the competition the reasons why it is unique or compelling to buyers price strategy versus competition marketing spending strategy with advertising and promotion possible research and development market research expenditure strategies. An overall company marketing strategy should also: define the business position the business as a leader, challenger, follower, or niche player in the category define the brand or business

Marketing Plan Template

1504 words - 7 pages major competitors and their marketing strategies. As in with the industry analysis, a realistic assessment makes readers feel confident that the marketing actions in the plan are well grounded. 4 Company Analysis The company analysis provides details of a company’s strengths and marketing strategies that will enable it to achieve its marketing goals. 5 Customer Analysis A thorough customer analysis answers the question: “Who are our

Key Elements In Mcdonald's Gms

301 words - 2 pages , French fries and soft drinks in most countries. The popularity of American-style hamburgers, fries, and soft drinks is growing around the world, supporting Levitt’s view of the global village. For the price, the average price of Big Mac in the United States is $3.54. Globalization involves developing marketing strategies as though the world is a single entity, marketing standardized products in the same way everywhere. Globalized

Related Essays

Marketing Strategies Essay

4635 words - 19 pages Marketing Strategies Student Name Marketing Management-MKT 500 Professor’s Name Strayer University September 8, 2013 Introduction Mission Statement Bradley’s Reprocessed Technology is a new Value Added Reseller (VAR). The company’s mission is focused on marketing specialty inventory software products to over 1,200 VARs that sell in vertical markets. Each market is distinct and serves a particular specialty

Nascar Marketing Strategies Essay

539 words - 3 pages NASCAR markets itself to its fans. NASCAR has grown to have one of the best marketing strategies in the world. The initial strategy of NASCAR is to appeal to their fans. They have attracted over seventy-five million loyal, devoted fans around the world. NASCAR uses its advertisements, reviews, content, promotions, and several other tactics as ways to continue to appeal to their fans and gain new fans. Another crucial strategy of the sport is

Colgate Palmolive: Marketing Strategies And Programs

5256 words - 22 pages COLGATE PALMOLIVE Marketing Strategies and Programs Introduction Colgate Palmolive Company is a $17.1 billion global company serving people in more than 200 countries and territories with consumer products that make lives healthier and more enjoyable. This American diversified multinational corporation focuses on strong global brands in its core businesses – Oral Care, Personal Care, Home Care and Pet Nutrition. Colgate follows a tightly

Corporate Responsibility And Marketing Strategies Of Apple Inc

1117 words - 5 pages   Corporate Responsibility and Marketing Strategies  Apple Inc is known world-wide because of the quality of the products it produces. This is a primary reason why its sales have remained high. The mission of Apple Inc is to ensure that it remains socially responsible to the community it serves in addition to persuading the supplier store comply with socially ethical issues. The mission expresses the commitment of the company in implementing