This website uses cookies to ensure you have the best experience. Learn more

Marketing The Rubric Cube Essay

3230 words - 13 pages

Running Head: Marketing The Rubric’s Cube

Marketing The Rubik’s Cube
Teresa M. Taylor
Principals of Marketing
Business 330
Instructor, Garlyn Lewis
November 26, 2014

Running Head: Marketing The Rubrik’s Cube
Marketing across cultures around the world is increasingly becoming a thriving business with the fast-speed globalization nowadays. The Four ‘Ps’ of marketing, namely product, price, place and promotion, include most of the elements of marketing decision-making. However, socio-cultural factors, in considering the combination of marketing strategies, will always run through them. Socio-cultural factors have a huge influence in people's concept of product and buying ...view middle of the document...

For purposes of this essay, I am choosing the Rubik Cube toy to market both in the United States and in Canada. Canada is one of the top three markets to conduct international business with.
Running Head: Marketing The Rubrik’s Cube

Its inventor, Hungarian architecture professor Erno Rubik, created it in 1974 as a way to teach his students three-dimensional geometry. The cube remains the top selling toy of all time with 350 million sold since 1980. There's one solution out of 43 quintillion possible combinations, and even the man who invented it spent a month of solid research trying to figure it out. But that hasn't stopped the Rubik's Cube from becoming the most popular toy in history. (Webster, 2012) Since the Rubik cube is the top selling toy worldwide and the buyer can use the product no matter what language they speak, marketing internationally should be fairly easy because it does not matter what language a child speaks and just about any age can play with it. Rubik's Cubes instantaneously became an international sensation. Everyone wanted one. It appealed to youngsters as well as adults. There was something obsessive about the little cube. (Rosenberg, 2014) The cube is simple to package and the only instructions that you need is your brain! The goal was to make each side a solid color, as it was when you first took it out of the box. After a couple of hours, you realized you were mesmerized by the puzzle and yet no closer to solving it. This exact situation happened to millions of people in 1980 as the Rubik's Cube became an obsession around the world. (Rosenberg, 2014) Also, I will offer different variations of the toy, such as the keychain, pen and mini-cube.
The first step is to develop an international business plan and I would already have a local business plan in place. First of all, the reason for marketing the product globally would be to expand the business and profit increase. Next step would be to determine if all finances are in place.

Running Head: Marketing The Rubrik’s Cube

Marketing internationally involves expenses and may require an additional loan or investment. Next step would be to determine which method to export; direct or indirect. I am choosing the indirect method. Because both types of companies usually take care of all aspects of the export transaction (including conducting market research, promoting your product overseas, accessing proper distribution channels, and locating foreign distributors), making them a viable option for smaller companies that lack the time and expertise to break into international markets on their own. EMCs and ETCs usually operate on a commission basis, although some work on a retainer basis and some take title to the goods they sell, making a profit on the markup. EMC and ETCs are Export Managing and Export Trading companies and operate in the country where the goods are to be exported. The International Business plan will cover the...

Other Papers Like Marketing The Rubric Cube

Linux As A Personal Desktop Operating System

4281 words - 18 pages dimensional cube. Regardless of the source, all Linux desktop applications use the X Window System and thus benefit from features like networking (remote display) and quick mouse-only cut, copy, and paste. Mouse selected text is automatically copied, and it can then be pasted using a middle click, without the need to resort to use of the keyboard. Desktop Linux environments have been improving in appearance and overall integration over time

Term Paper On Coffee Creamers

5598 words - 23 pages preserved product from the banana blossom would eliminate such difficulties and offer benefits to the consumers such as prolonged shelf life, convenience in preparation as well as promoting the intake of fiber rich vegetables among people. This will also allow exploring more marketing niches in the western countries. Health Benefits Banana, plantain or Musa paradisiaca is a large, herbaceous plant native to India and Southeast Asia. Purple buds

Business

6895 words - 28 pages . ISBN-13: 978-0547189161 Cooper, D. R., & Schindler, P. S. (2014). Business research methods (12th ed.). New York, NY: McGraw-Hill/Irwin. ISBN-13: 978-0-07-352150-3 Hair, J. F., Jr., Wolfinbarger, M. F., Ortinau, D. J., & Bush, R. P. (2010). Basic data analysis for quantitative research. In Essentials of marketing research (pp. 266–308). New York, NY: McGraw-Hill. ISBN-13: 9781121673175 CLASS SCHEDULE/ASSIGNMENTS DUE The

Lafarge S.A

2924 words - 12 pages presented in the case study. The analysis is centered on four Organizational behaviour concepts which include Values, Teamwork, Motivation and Creativity. The initiatives entail different strategies deployed by Lafarge in handling challenges encountered in either cases of business expansion or continuity at different plant locations. Care is taken to outline the activities and results associated with these initiatives and to show how these align

Finance

665 words - 3 pages Financial statements are the most common tool used for making business decisions. They consist of the balance sheet, income statement and statement of cash flows. The analysis tools used affect all aspects of a company not just a few. A systematic review of the resources a company used to achieve its mission is cost control. Cash flow should be kept at necessary levels for operations is one of the major benefits of cost control. It is a very

Analysis Of Operation Blue Star And Its Effects On The Gandhi Dynasty

934 words - 4 pages The period of time including and following Operation Blue star is considered a dark time in India and black spot in Indian history. It is a time Indian would rather forget, yet still to this day debate about. Was Indihar Gandhi correct in instating operation Blue Star, inflicting damage to the Golden temple, and being responsible for the killing of anywhere from 492 (official reports) to 1500 (estimates run as high as) civilians, which lead to

Regretful Decisions

930 words - 4 pages Regretful Decisions There are many individuals in a child’s life that helps mold them into a well-rounded adult. In most cases, this guidance comes from the child’s parents or other older, but in Sonny’s case, this guidance was expected from his older brother. In the short narrative, Sonny’s Blues, Sonny’s life was adversely affected by the decisions that his older brother made. The decisions that his brother made include leaving Sonny to

Jail Responsibilities

589 words - 3 pages Jail Responsibilities Monique Priorello September 23, 2012 One of the main responsibilities of a jail is to give the officers the correct “Police Correspondence” courses. This is because these courses give the officers the effective basic training that they need to do things such as; Writing of Memoranda, Police Reports, and Civilian Letters. What needs to be done first is make sure that there are NO errors. This means in

Mgt330

638 words - 3 pages Starbucks Nefertiti Wright Sangita Patel October 15, 2012 STARBUCKS 2 STARBUCKS - 1 - [no notes on this page]I. Job description a. Baristas II. Job specifications a. Duties III. Form of departmentalization STARBUCKS 3 Starbucks Starbucks have been named in the 100 best companies to work for. Starbucks has many job opportunities for people, which require the right job specifications. The employees create uplifting

Fight Club

917 words - 4 pages Fight Club is a story of the narrator’s struggle to gain control over his life. He is in search for an identity in the form of manhood. His masculinity is so repressed because of the absence of a father figure in his life. Because of this he creates Tyler, his alternate personality. Tyler is nothing like anyone the narrator has met, he is self assured and completely free. The narrators alternate personality Tyler Durden is the ultimate alpha

The Powers Of The Health And Safety Representative

254 words - 2 pages The Powers of the Health and Safety Representative A health and safety representative has the power to: Identify Workplace Hazards The health and safety representative has the power to identify workplace hazards. This power is usually exercised by conducting workplace inspections. Obtain Information from the Employer The health and safety representative is entitled to the same information available to a joint committee member. Under the Act

Related Essays

Marketing Strategy Essay

447 words - 2 pages books which is play on special playback equipment Special gadgets such as B-Touch Mobile Phones, Braille Rubik Cube, Safe and Sanitary Mug, The Eye Stick – Walking Stick that Sees, Tactile Flash Cards for Learning, Feel the Time, Sign Language Voice Translator, Navigation Bracelet, Touch Color Painting Tablet, Color Sensor Helps See with Sound, Braille Polaroid Camera and others. Setting advertisement budget. What should be the infomercial and how

Case Analysis

1988 words - 8 pages of the case, and its moment achievement in the home market brought on a processing upheaval, basically making the PC business. By 1980 Apple was the business pioneer and opened up to the world in December of that year. Steve Jobs' acclaimed instability prompted his acquiescence from Apple in 1985. Employments then established NeXT Computer; the NeXT Cube PC demonstrated too exorbitant for the business to end up industrially gainful, however its

Comparison Contrast Paragraph Between Cell Phones And Landline Phones

4859 words - 20 pages business operation will expand the business to 3 cities in Laguna. Mission To promote vegetables as a healthy alternative for meat and provide high quality of snack at a affordable price. Organizational Chart Figure 3 Organizational Chart of ''Golden Glow '' Function and Responsibilities of each Personnel Figure 3 shows the organizational chart of Golden Glow, from the manager down to the finance offer, marketing officer and

Project Management Essay

4471 words - 18 pages Wagner, whom he knew from her five years as a marketing manager in the HV AC Division. She was excited to join a unit that had an opportunity to develop a new business from scratch. Convinced that survival depended on innovative growth, Vyas appointed a technology evaluation team early in his tenure, charging them with the responsibility to focus on technologies with the potential to turn the unit around. In one of his first reviews with that