This website uses cookies to ensure you have the best experience. Learn more

Media Sociology Essay

2099 words - 9 pages

1. Stereotypes, narratives, ideologies and discourses are devices that, in different ways according to different theorists, fortify media power. Critically analyse how these devices work, according to various theorists, and reflect upon which best explains communicative power.

The social construction of reality is mediated through the communicative powers of stereotypes, narratives, ideologies and discourses and the media is extremely powerful in communicating messages with these devices. It will be argued that discourses are the most powerful communicating device used by the media in the postindustrial era today. Furthermore as per Croteau & Hoynes (2014, p. 9), the analysis will ...view middle of the document...

Ideological hegemony’s domination is quite subtle and relies on common sense assumption on how social life is arranged in any given society. ‘Common sense is the way we describe things that everybody knows, or at least should know, because such knowledge represents deeply held cultural beliefs’ (Croteau & Hoynes 2014, p. 159). Gramsci also devised the notion of civil society that is private and where the dominant hegemony rules while political society, which is state governed involves direct intervention by the government. Convincing people in the private, civil society/sphere involves cultural domination in civil institutions such as the media, educational and religious schools. Mass media institutions such as television, magazine, newspaper publications, films and Internet news and entertainment websites legitimize the discourse of the dominant hegemony. Popular culture that is shown on television and film industry for example, project consistent images of society and encourages absorption of this dominant ideology thinking.
Narratives are stories and are part of the cultural processes of all societies. Related to this is the concept of narrative structure, which consists of a beginning, middle and an ending (O’Shaughnessy & Stadler 2008, p. 259). Todorov (1975 cited in O’Shaughnessy et al. 2008, p. 261) demonstrated that all narratives are movements between two equilibriums, from a stable situation to disequilibrium and disruption to resolution whereby equilibrium is reached again but this is structurally different to the former equilibrium. The narratives result in questions being raised, which require resolution so that a formal structure exists even if the outcome is negative. For example in all movies such as Legally Blonde, The Hurricane, Tracks, the narrative draws in the audience/viewer and it is eventually resolved. The resolution obviously raises new questions or problems. Even in newspapers the narratives draw in the reader and through text explain the situation succinctly but then once the issue, which is under examination, is resolved, further questions arise. This shows that society is in a constant state of flux and that there are innumerable narratives that become resolved and yet raise new questions.
In Representations: Cultural representations and signifying practices, Hall (1997, p. 258) defines stereotypes in three ways, the first being that it acquires the ‘few simple, vivid, memorable, easily grasped and widely recognised characteristics about a person, reduce everything about the person to those traits, exaggerate and simplify them, and fix them without change or development to eternity.… So the first point is – stereotyping reduces, essentialises, naturalizes and fixes difference.’ An example would be that the media portrays young as being foolhardy and irresponsible when most are not at all as well as Aborigines always being intoxicated and living on benefits.
‘Secondly, stereotyping deploys a...

Other Papers Like Media Sociology

Globalisation Essay

2540 words - 11 pages official parliamentary commented on obesity was published (Department of Health and Ageing, 2008). In addition to this, one of the most recent initiative called ‘Measure Up’ launched in October 2008 included advertising and media encouraging people to measure their waists and take control of their life style choices (Department of Health and Ageing, 2008). Under the Kevin Rudd government in 2009, recommendations were made to promote healthy living and

Business Essay

741 words - 3 pages Salesman The Teaching of Spanish in English-Speaking Countries Storytelling and Mythmaking: Images from Film and Literature Life As I Find It The Artist as Critic What Are You Doing in My Universe? Whose Music? A Sociology of Musical Language The Importance of Being Earnest It’s a Wonderful Life From: Gibaldi, Joseph. MLA Handbook for Writers of Research Papers. 6th ed. New York: Modern Language Assoc. of America, 2004. (page 103

Sociology Of Chinese Migrant Women In Singapore

2483 words - 10 pages HS3018: Sociology of Gender Research Question: How migrant Chinese women cope with life in Singapore. As a migrant nation, the issue of immigration has always been an immanent theme in Singapore. In recent years, migrant workers in Singapore have come under scrutiny due to the scale at which foreigners are entering the country, with almost 1.5 million non-residents living in Singapore making up more than a quarter of our population of 5.4

Illness Is Bad Luck

1896 words - 8 pages (Marvell, 2012). This statement focused on how health is influenced by psychological (bad judgement) and biomedical (bad genes) determinants, for example, being overweight is seen has having bad genes however, sociocultural factors such as gender, media and age can also largely affect an individuals’ health status. In 2002 the World Health Organization (WHO) released the Madrid Statement, saying: "to achieve the highest standard of health

Grading System

1151 words - 5 pages the scope of my literature review? What types of publications am I using (e.g., journals, books, government documents, popular media)? What discipline am I working in (e.g., nursing psychology, sociology, medicine)? 4. How good was my information seeking? Has my search been wide enough to ensure I've found all the relevant material? Has it been narrow enough to exclude irrelevant material? Is the number of sources I've used appropriate for the

Danske Bank On Facebook

3953 words - 16 pages :// Articles & litterature Castells, M. (2000): ”Materials for an exploratory theory of the network society”, British Journal of Sociology 51 (1): 5–24 Eugenia, Siapera (2012): Sage Publications Ltd. ”Understanding New Media” Zhao, S., Grasmuck, S. and Martin, J. (2008): “Identity construction on Facebook: Digital empowerment in anchored relationships”, Computers in Human Behavior, 24(5): 1816-1836

Multi Tasking Interview

2976 words - 12 pages with Clifford Nass, professor of sociology at Stanford University about multitasking, and machine and human communication, and all kinds of interesting things. Let me take a call from - let's see here, we've got Brian(ph) on Long Island. Do I have you? BRIAN (Caller): Yes, you do. RAEBURN: Okay. BRIAN: Thank you for taking my call. RAEBURN: Yeah. Go ahead, Brian. BRIAN: Dr. Nass, the question is that when people are multitasking, what is their

How Do Class, Gender, Sexuality Or Race Work In Relation To Taste Today? Using At Least Two Key Theorists Discussed On The Course, Explain How Ideas Of Taste Are Presented In Any Two Media Texts

2414 words - 10 pages MUD08243876Differences in cultural capital mark the differences between the classes” Pierre Bourdieu How do class, gender, sexuality or race work in relation to taste today? Using at least two key theorists discussed on the course, explain how ideas of taste are presented in any two media texts. The concept of good taste and class has always been a sensitive subject for those perceived as lacking

Uk Online Travel Agencies

3814 words - 16 pages , Media & Sport. Smith, N. (2010). Economic inequality and poverty: Where do we go from here? International Journal of Sociology and Social Policy, 30(3/4), 127-139. Somerville, H. (2004). Travel, tourism and the enviromental challenge. Tourism and Hospitality Research, 5(1), 65-71. Trading Economics. (2012). United kingdom consumer confidence. Retrieved May 13, 2012, from


1365 words - 6 pages on a daily basis when making buying decisions * Marketing has roots in economics, psychology, sociology, and statistics * Economics- borrowed the idea of utility- satisfaction received from owning or consuming a product or service * Value that consumers attach to the products * Supply and demand for products influence price, production costs influence supply, and utility influences demand * If

Native Americans, Struggles, Mascots, Controversy

1493 words - 6 pages protect their land. They also fought because they were being assimilated to the American culture. The noble savages are known to be childlike, primitive, and be part of the natural world. This perception creates a positive stereotype because it is showing that Native Americans can be socially accepted. The media such as Hollywood portrays the noble savage as a foreigner who is gullible and naïve. These stereotypes are being socially accepted at

Related Essays

Sociology And Its Perspectives Essay

1155 words - 5 pages Sociology 101 Exam 1 Take home A. Functionalist perspective emphasizes the way in which the parts of a society are structured to maintain its stability. Functionalists believe that everything and everyone have a place and purpose in society. If an aspect of social life does not contribute to a society’s survival, the aspect will not be passed from one generation to the next. Sometimes the function may be considered manifest (obvious) and

Research Methods Essay

910 words - 4 pages Social Psychology is branch of psychology which has long history and its relatively young in the field of science community. Social psychology is somewhat misunderstood because of the fact that some believe it overlaps with clinical and sociology due to personal development and mental well being of individual. It can be said that social psychology has different branches and field for

Structural Theories Essay

1710 words - 7 pages been criticised by other theories which is typical in sociology. Functionalists believe they focus too much on class and need to look more at ethnicity, sex and gender differences. Feminists also believe that woman is exploited in a patriarchal society and not just capitalism. Patriarchal is male dominant. Functionalist also disagree with their point that society is conflictive and they believe society is harmonious as we all share the same

Crime And The Media Essay

1423 words - 6 pages offender to think and behave in a particular way so as to live up to the label and equally to manipulate and direct the thoughts and actions of those that work and manage the system e.g. a label encourages them to take on particular negative perspective or bias towards a person or group of people. This essay will focus on evaluating some aspects of Labelling Theory in relation to crime and the media. Tannenbaum, Lemert and Becker were amongst the