This website uses cookies to ensure you have the best experience. Learn more

Mice: Emerging As The Profit Segment For The Industry, By Karishma Sen

850 words - 4 pages


Domestic and outbound travel has been the talk of not just Indian industry stalwarts but international ones as well. The mere statistics of tourism in India is enough to raise eyebrows and contribute to heated discussions that fuel a growing opinion of India’s tourism potential. The creeper that grows alongside this sector is MICE. Not only has it been contributing to a large chunk of the tourism sector, it has also grown leaps and bounds in quality, services and, most importantly, demand..
Following research questions have been addressed by this research paper:
(1) What is ...view middle of the document...

Experts opine that MICE contribute as much as 40-45 per cent to overall travel volumes and India is no exception to it. Indians are now are now travelling abroad throughout the year on business. The recent statistics suggests that the Indian outbound MICE market is estimated to be around US$600 million and is expected to increase by 12-13 per cent over the next couple of years. Unaffected by the global slowdown, Indian corporates are spending on corporate travel, increasing the outbound market for MICE.

While the industry has witnessed growth in overall MICE traffic, there has also been a steady trickle of domestic and inbound corporate travel that is picking up speed as India improves its infrastructure and establishes itself as a quality MICE destination. India’s government, both Centre and States, and private sectors put serious efforts into improving India’s infrastructure with state-of-the-art convention centres. While most of them are still in the making, the existing ones enjoy bustling business largely from the domestic sector. It is calculated that the Business Tourism contributes for india some around INR 14,000 Crores to INR 24,000 Crores. The MICE Industry also adds to the multiplier effect of the other industry related directly or indirectly with it. According to EuroMonitor, the Indian outbound MICE market was estimated to be around US$ 550-600 million in 2011. It grew strongly and resulted in an outbound trip volume of 6.2 million, with around 1.5-1.8 million Indians travelling outbound only for MICE.

MICE is a very niche product and needs to be marketed in a focused...

Other Papers Like Mice: Emerging As The Profit Segment For The Industry, By Karishma Sen

Obesity And The Food Industry Essay

995 words - 4 pages that he is out for justice against the food industry. Targeting Americans as a whole and also the government, he aims for making a change in the industry. He does this by targeting even the government for trying to ignore the problem. Saying “The government’s rightful role is not to form partnerships with industry so that the latter can voluntarily “solve” the problem, but to oversee and regulate the industry.” Bittman wants anyone who has the

The United States Beer Industry Essay

544 words - 3 pages because there is a large number of buyers available for High microbrewers. d. Bargaining power of suppliers (the organizations that provide input into the industry, such as materials, services and labor) the brewing industry has medium to low bargaining power of suppliers. e. Threat of substitutes is a threat because there are other alcoholic beverages that can be a direct substitute for beer, such as spirits and wine. 3. Small mass market

The Mortgage Industry In Kenya

509 words - 3 pages total cost of the property. CFC bank is offering up to a 100% of the home’s value. Investment Residential This refers to the situation where the borrower intends for the property as an investment and not as their primary home. Construction Loan This type of mortgage is directed towards construction of property. The lender may require that the project is overseen by professionals, like architects, engineers, and so forth. The lender normally

As The World Changes

323 words - 2 pages As The World Changes As The World Changes There are countless reasons that people may give when they are asked why they have changed. Some people reshape who they are to try to fit in with society. Others may transform because they are trying to cope or to hide some form of personal hurt or pain. While others believe that reinventing who they are could give them all the

Monopolistic Competition In The Retail Industry

986 words - 4 pages product or service, it becomes a part of the monopolistic competition market. Monopolistically, markets are dominated by the following trends: the demand curve is down-ward sloping, no major barriers to entry or exit, profit maximizers, make up the large majority of advertisers, specialize in product differentiation, and each company is free to set their own price and level of output. Due to the retail industry having a large number of firms and

Competitive Positioning In The Video Game Industry

631 words - 3 pages By eliciting the example of Activision Blizzard, Inc., I’d like to point out the importance of administering a strong positioning strategy for firms: capacity to decide the course of marketing and sales, push for growth, and solidify their position in the market. Competitive positioning involves determining what features or benefits are most essential to the market, thereby constructing value for the market. Located on its investor’s page, the

The Shipping Industry Accounting Team Case Study

1693 words - 7 pages THE SHIPPING INDUSTRY ACCOUNTING TEAM Summary: Sarah (the name given by us) has been working in McKay, Sanderson, and Smith Associates a mid-sized accounting team located in Boston that is specialized in commercial accounting and audits for past five years. Her specialty is accounting practices for shipping companies, ranging from small to certain big fleets along east coast. About two months ago her company merged with another two other

The Importance Of Icts In Aviation Industry

4400 words - 18 pages . •Freeze grapes and eat them as a snack or dessert on a hot day. • Have a quick 100-calorie snack with 1 cup of fresh grapes. Why regular sex is good for women * Written by  Bosede Ola-SamuelI have written a lot on this column on the role great sex plays in the success of a marriage, that I find it hard to believe that many still don’t seem to have gotten it due to the questions and comments I get from readers. Can you i

The Largest And Best Association In The Free Paper Industry

2067 words - 9 pages signal can be used for automated analysis and effective further processing. Abrupt change detection-based automatic signal segmentation has been effectively utilized, as in [1], for the purpose of automatic disturbance recognition using the disturbance signals recorded in the ESKOM power network in South Africa. In the direction towards a recognition-oriented task, we first applied the abrupt change detection algorithms to segment the

Competitions In The International Hotel Industry Is Increasingly Intensified And Globalized As Hotels Seek New Ways To Grow And Target Markets And Potential Customers Have More Alternative To Choose...

539 words - 3 pages short-term opportunistic relationships, medium-term tactical relationships, or long-term strategic relationships. It is believed that forming these relationships will ultimately help companies survive fierce competition across borders. Furthermore, mergers and acquisitions through of smaller magnitude, still defines the global lodging industry. A hotel chain is defined as any group of two or more properties operated under a common name owned by

How Far Were The Policies Pursued By Philip Ii Responsible For The Revolts Against His Rule In The Netherlands

1266 words - 6 pages How far were the policies pursued by Philip II responsible for the Revolts against his rule in the Netherlands (30 marks) The way that Philip treated the Netherlands through his policies to a large extent cause widespread revolts throughout the Netherlands, especially in the revolt of 1572 where two provinces were held successfully. Policies such as increased taxation and refusal to lessen punishments caused the revolts against his rule in the

Related Essays

Of Mice And Men Is As Much A Commentary On The Lives Of Migrant Workers And The Society Of The Time As It Is About Lennie And George

841 words - 4 pages standard. Steinbeck is making the reader feel sympathy for Crooks as he is seen as the lowest step in the hierarchy system, and showing that most of the people on the ranch are not educated and even though Steinbeck has made Crooks have the ability to educate himself to a higher standard than the rest he is still at the bottom, we as the reader understand that Crooks knows the law of society. Overall the book ‘Of Mice and Men’ written by John

Key Drivers For The Growth Of Hospital Industry In Nepal

834 words - 4 pages Key Drivers for the growth of Hospital industry in Nepal 1. Technological advancement Technological advancement not only helps in the growth of the manufacturing industry but also helps in the growth of service industries like hospital by the advancements in medical technologies. Advancement in technology has shortened the adoption curve for new technologies; the benefits of the advancements are clearly visible in terms of smoothening

Create An Email Script To Be Sen To At&T Customers Informing Them Of The Security Breach And A Plan To Resolve The Issue. Explain Your Rationale

359 words - 2 pages Create an email script to be sent to AT&T customers informing them of the security breach and a plan to resolve the issue. Explain your rationale. To the Loyal Employees and Contractors of AT&T, We are contacting you because we have learned of a serious data security incident that occurred on between July 29, 2011 and August 1, 2011 that involved some of your personal information. The data security breach occurred as a result of the

Current Trends In Maritime Shipping Today And The Latest Issues Faced By Shipping Industry

4810 words - 20 pages volumes rising 122million TEU. Fundamentally, there is no doubt that containerization has been largely responsible for the globalization of trade. Green Logistics (Green Ship) The shipping industry, which transports about 90% of the world’s cargo, is now developing green technologies that support the long-term sustainability of the sector. The effort to create a more environment-friendly industry is spearheaded by a Danish organization, Green