This website uses cookies to ensure you have the best experience. Learn more

Mkt 571 Wk 4 Essay

1178 words - 5 pages

Atkins Diet Marketing Plan Part II
MKT / 571
June 11, 2015

Atkins Diet Marketing Plan Part II
Atkins is one of the leading branded retailers and wholesalers of weight management products. The company offers a wide variety of nutrition bars, shakes, snacks and frozen meals for those on a low carb diet plan. . The Atkins Advantage RTD Shakes are canned drinks that are low in calories but full of carbohydrates. As mentioned in part I’s marketing plan, protein shakes were previously advertised to body builders and serious athletes. Today the protein shake sector is booming with waves of protein drinks marketed to ordinary people. It is estimated that the protein shake market will grow to 8 ...view middle of the document...

Organizational Target Markets
The organizational target market is directed to fit consumers in Arizona. Currently marketing to fit consumers because they are already on a weight loss track and need alternative healthy options for keeping their lifestyle on the go. If consumers are already spending money on a trainer, it is more likely they can afford to pay for protein shakes to help with their goals.
Sample Customer Profile
| | |
Gender | Male: 60% | Female: 40% | |
Age | 26-30 10% | 31-40 40% | 41-5540% | 56-6 10% |
Income | 0-30K 10% | 31-40k 20% | 41-50k 3 0% | 51k+ 4 0% |
Figure 1.1

Life Cycle/ Tactical Plans
Atkins consumer market changes year after year. And just as the market changes, so does
their products life cycle. Introduction, growth, maturity and decline are the four stages of a
products life cycle. The company continues to invest in new product development to insure
uninterrupted growth.
1. Introduction – Meals 2. Growth  – Protein Bars 3. Maturity  – 8 RTD Flavors 4. Decline  – Shakes |

Product Atkins Shakes | Price 4ct. is $7.89 |
Place Online Store Factory Satellite stores | Promotion Radio Advertisement Newspaper Ads TV/Internet Promos |

-------------------------------------------------


Positioning Statement
An exclusive cup promotion campaign for the Atkins diet shakes will launch on
July 1st and continue through September 30, 2015, leading to increased desire for
healthiness among 30 to 40 year olds. LA Fitness has agreed to offer membership
discounts to those who sign up on their website during this campaign. Their website will include
an advertisement for the entire line of Atkins Diet shakes. Each new fitness member will receive
a free promotional Atkins cup with the purchase of a trial size Atkins diet shake, which will be
included in the discount offer.
Established in Southern California in 1984, LA Fitness has increased its presence by
focusing on promoting good health in innovative ways to more segments of communities.
LA Fitness has over 600 clubs across the United States and Canada and their strong and
successful growth stems from their commitment to understanding and meeting the distinct needs
of each community ("La Fitness", 2015).
The benefits derived from this promotional alliance will complement the Atkins
Diet shake capabilities and resources and lead to higher growth and profits. As a result of this campaign, the Atkins Diet shake will become the most advertised and well known name to members of health clubs. Overall, the benefits of the Atkins...

Other Papers Like Mkt 571 Wk 4

Finance Essay

665 words - 3 pages Financial statements are the most common tool used for making business decisions. They consist of the balance sheet, income statement and statement of cash flows. The analysis tools used affect all aspects of a company not just a few. A systematic review of the resources a company used to achieve its mission is cost control. Cash flow should be kept at necessary levels for operations is one of the major benefits of cost control. It is a very

Analysis Of Operation Blue Star And Its Effects On The Gandhi Dynasty

934 words - 4 pages The period of time including and following Operation Blue star is considered a dark time in India and black spot in Indian history. It is a time Indian would rather forget, yet still to this day debate about. Was Indihar Gandhi correct in instating operation Blue Star, inflicting damage to the Golden temple, and being responsible for the killing of anywhere from 492 (official reports) to 1500 (estimates run as high as) civilians, which lead to an

Regretful Decisions

930 words - 4 pages Regretful Decisions There are many individuals in a child’s life that helps mold them into a well-rounded adult. In most cases, this guidance comes from the child’s parents or other older, but in Sonny’s case, this guidance was expected from his older brother. In the short narrative, Sonny’s Blues, Sonny’s life was adversely affected by the decisions that his older brother made. The decisions that his brother made include leaving Sonny to stay

Jail Responsibilities

589 words - 3 pages Jail Responsibilities Monique Priorello September 23, 2012 One of the main responsibilities of a jail is to give the officers the correct “Police Correspondence” courses. This is because these courses give the officers the effective basic training that they need to do things such as; Writing of Memoranda, Police Reports, and Civilian Letters. What needs to be done first is make sure that there are NO errors. This means in

Mgt330

638 words - 3 pages specification for a Baristas would be the job qualification, which would include the special skills, amount of experience required, and the level of education required. A Baristas will also to have the ability to learn fast and work as a team. With this job, the applicant must be enthusiastic about serving customers. All employees should be able to take responsibility to learn all aspects of the position. STARBUCKS 4 The type of

Fight Club

917 words - 4 pages Fight Club is a story of the narrator’s struggle to gain control over his life. He is in search for an identity in the form of manhood. His masculinity is so repressed because of the absence of a father figure in his life. Because of this he creates Tyler, his alternate personality. Tyler is nothing like anyone the narrator has met, he is self assured and completely free. The narrators alternate personality Tyler Durden is the ultimate alpha-male

The Powers Of The Health And Safety Representative

254 words - 2 pages The Powers of the Health and Safety Representative A health and safety representative has the power to: Identify Workplace Hazards The health and safety representative has the power to identify workplace hazards. This power is usually exercised by conducting workplace inspections. Obtain Information from the Employer The health and safety representative is entitled to the same information available to a joint committee member. Under the Act

Lesson Plan

6476 words - 26 pages ] | | | | | | | | | | | | | |( | | |Place students into groups of 4 – 5.Ask groups to identify

Management

1227 words - 5 pages Coca-Cola Global Business and Marketing Strategy Introduction As domestic markets mature, it is becoming more and more fashionable for organisations to seek growth through opportunities in foreign countries. Faster communication, new technologies and improved transport links are making international markets more accessible and businesses pursuing a global position can experience an upsurge in brand awareness and cost effectiveness. Global

Facing Poverty With A Rich Girl's Habit

783 words - 4 pages through the trials and tribulations in their life and (4) that no matter what you have or don’t’ have in life you must always be true to yourself. Some of the other main points in this story are that Suki’s father owned shipping, mining and hotel companies in South Korea and that the Kim family was millionaires who lived in a mansion on top of a hill surrounded by ponds, peacocks and orchards with chauffeurs and maids. They had lived in a

3-4-50 Paper

572 words - 3 pages -4-50 paperLack of exercise is a key contributor to disease and death among many people in the United States, regardless of age. It is a well-known fact that exercise results in a healthier lifestyle. Along with tobacco use and poor nutrition, lack of exercise is one of the main issues that people have which leads to high blood pressure, obesity, and other serious health problems. According to a study by UCSD School of Medicine and SDSU

Related Essays

Process Improvement Plan Essay

1124 words - 5 pages wk. 4 Sample Means Sample Range 1 55 47 40 50 48.00 8 2 40 65 67 30 50.50 37 3 50 55 45 47 49.25 3 4 35 45 51 40 42.75 16 5 40 45 45 45 43.75 5 Data Collected Summary As seen from the information above, “we” could grasp the time it take to drive to a job interview on all days of the

Classic Airlines Essay

2302 words - 10 pages Classic Airlines and Marketing Solution Your Name Here MKT/571 December 12, 2012 Instructor Stuart Ringer Introduction The standard method for solving a problem primarily will involve defining the problem, understanding the problem in relation to the current developments, and assessing what in fact needs to change. In the case of Classic Airlines, budget restrictions, decreased sales, low employee morale, diminished customer

Marketing 571 Essay

2738 words - 11 pages |[pic] |SYLLABUS | | |School of Business | | |MKT/571

Lafarge S.A Essay

2924 words - 12 pages NAME: IHEKANANDU KINGSLEY N. COURSE: MGMT 292 / F12 N01 TITLE: INDIVIDUAL CASE STUDY (LAFARGE S.A.) SUBMITTED: October 5, 2012 TABLE OF CONTENTS 2. INTRODUCTION 3 3. DESCRIPTION OF CASE 4 4. VALUES 4 4.1. Types of values 4 5. TEAMWORK 7 6. MOTIVATION 8 7. CREATIVITY 9 7.1. Components of creativity 9 8. CONCLUSION 12 9. BIBLIOGRAPHY 13 INTRODUCTION This report aims to provide an in-depth analysis of initiatives pursued by Lafarge as