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Motivation Essay

1366 words - 6 pages


  | Company Background
Founded in 1899, Yoshinoya is a famous Japanese beef bowl (Gyudon) specialist with a well-established history of over a century. Its first store opened in Nihohbashi Fish Market in Japan. The market moved to Tsukiji due to an earthquake and Yoshinoya followed. After over a hundred years' continuous development, Yoshinoya now has over 1600 branches around the globe, spanning from Beijing, Shanghai, Hong Kong, Singapore to California, US, Thailand and Malaysia etc., and continues to provide Japanese style quality food and services to customers around the world. Timeline
•    1899: Yoshinoya opens in the fish market in Nihonbashi, Chuoku, Tokyo
•    1926: The ...view middle of the document...

, Yoshinoya Franchise of North America, Inc. and Yoshinoya West, Inc. merged to one entity Yoshinoya America, Inc. on October 1, 2008. | |
  | | Our Logo
Yoshinoya's "bull horn" logo was invented by Yoshinoya's founder Eikichi Matsuda, with orange as its main colour, and has been adopted as Yoshinoya's logo since 1899. The idea of the "bull horn" logo derived from the initial letter of Yoshinoya's English name "Y", while the rope surrounding the horn represents the "Yokozuna" ranking (winner) in Japanese sumo-wrestling, also representing the "Yokozuna" quality of our food. The surrounding rope is made up of 27 rice grains and the whole logo means Yoshinoya sells the "best beef bowls".   |
Yoshinoya's Underlying Values |
       | Our Mission
Yoshinoya believes in quality (Ryoshin Hinshitsu, meaning: Quality with Conscience). All our food is cooked to order with the best selected ingredients, providing food with the freshest and the finest quality. In order to provide customers with our incomparable excellent taste anytime anywhere, we continue our search for the truly best food. We deliver the finest food with speed, reasonable price and a cosy environment. | |

| Product Introduction
Gyudon (beef bowls) are Yoshinoya's speciality. Prepared with premium beef and our special stock, over a steamy bowl of pearl rice. With such great tastes, it is no wonder our beef bowls are loved by so many. In addition to beef bowls, we also provide a series of choices to our customers, such as Vegetable Beef Bowls, Tobiko Salmon Flakes Bowls and Assorted Mushroom with Ao Nori.

Our Vegetable Beef Bowls are made with prime beef and healthy vegetables, involving no stir-frying or frying, is simply the best choice for the healthy-savvy modern people. Our Tobiko Salmon Flakes Bowls are prepared with specially-marinated salmon and crab roes, covered with our special gravy atop delicious Japanese rice. In order to ensure quality, our Tobiko Salmon Flakes Bowls are only available for in-store consumption and are not provided for takeouts. Last but not least is our healthy Assorted Mushroom with Ao Nori, which are prepared with four delicious kinds of mushrooms, namely enoki mushrooms, Reichi mushrooms or Giant Trich, Sau-chun mushrooms and Chinese mushrooms cooked in a special stock, and is another fresh and healthy choice provided by Yoshinoya. We also offer various new drinks, of which fruit teas made with mangos and aloe vera(Mango Iced Tea) are one of our popular specialities. |
Our Core Values * Excellent, Low-Cost & Quick * More Customers * Originality * No Nonsense * People First * Challenge and ReformOur DifferenceRyoshin Hinshitsu: Quality with Conscience
From the moment you enter any Yoshinoya location, you immediately recognize that we are different. From our uncompromising standards for cleanliness and hygiene to our friendly, well-trained staff and the flavorful aroma of...

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