Summer I, 2013
On-demand Internet streaming media and DVD-by-mail service Year founded 1997 Employees: 900 at corporate headquarters. 36 million members in 40 countries. 1 billion hours of TV shows and movies per month. Customer satisfaction score of 86% * Netflix is the world’s leading internet subscription service
*According to the American Customer Satisfaction Index (ACSI),
GOAL: Proving the best online rental online experience for the customers. Great website:
Easy access to information. Direct and attractive. Fast
collect data: customer’s information Payments and communication plans. Cookies
Social networks. Share information. Personalized online customer service
HALLMARK of the company Innovation focus: online streaming. Instantly from multiple platforms.
GOAL: Keeping the leading position in the industry. Customer Loyalty. Great experience & fair prices. Strategic Partnerships. Build the best global Streaming Product Keep investing in advanced technology. Expansion internationally. New possible segments: books, games… Marketing and communication plans. Strategy of differentiation.
Overall Company Status.
Netflix, Reed Hastings Survive Missteps to Join Silicon Valley's Elite
Chief Executive Officer and founder: Reed Hasting. Leading a complex and ambitious project for the company’s future. The need of more computing horsepower.
“We think of the technology as a vehicle for creating a better, more modern experience for the content we have. What we’re really competing for quite broadly is people’s time.”
2009 Nexflix moved its entire technology infrastructure to Amazon Web Services. It is now the world’s biggest users of CLOUD COMPUTING
Netflix run a data center on AWS It’s a mutual beneficial relationship:
Netflix; sophisticated tools and new software features. Amazon offer these advances to other customers.
Netflix draws upon 10,000 to 20,000 servers running in Amazon Data centers. All files are compresses and creates more than 100 versions: bandwidth, device, language…
Analysis to check which shows are the most popular. Allows Netflix to develop and create a better, modern experience in its content. Get information about customer’s needs and preferences. From DVD-by-mail rental service to something more complex: Leader in streaming media business. The biggest bets: