The typically hierarchical arrangement of lines of authority, communications, rights and duties of an organization is called company structure or organisational structure. It determines how the roles, power and responsibilities are assigned, controlled, and coordinated, and how information flows between the different levels of management.
A typical representation of an organisation structure is shown below:
A Managing director or CEO is the highest-ranking corporate officer in charge of total management of an organization. An individual appointed as a CEO of a corporation, company, organization, or agency typically reports to the board of ...view middle of the document...
The mandate of the CEO, guided by an active board, is to drive the value of the company. A board serves the company - not specific shareholders or groups.
Board of directors can be divided in different department depending upon company’s requirements as Marketing Directors, Finance Directors, Operations Director, HRM Directors etc.,
Typical duties of boards of directors includes
* Governing the organization by establishing broad policies and objectives;
* selecting, appointing, supporting and reviewing the performance of the chief executive;
* ensuring the availability of adequate financial resources;
* approving annual budgets;
* accounting to the stakeholders for the organization's performance;
* setting the salaries and compensation of company management;
* They appoint the managers and delegating the tasks respectively to the departments.
Marketing Managers are able to make their own key strategic decisions and develop a marketing strategy designed to maximize the revenues and profits of the firm. The selected strategy may aim for any of a variety of specific objectives, including optimizing short-term unit margins, revenue growth, market share, long-term profitability, or other goals.
Marketing Managers are focused on the practical application of marketing techniques and the management of a firm's marketing resources and activities