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Ngdfb Essay

3453 words - 14 pages

0 Introduction 2
1.1 Industry 2
1.2 Product 2
2.0 SWOT analysis of Apple 3
2.1 Strength 3
2.2 Weaknesses 4
2.3 Opportunities 4
2.4 Threats 4
3.0 Market Segmentation 5
3.1 Market Targeting 5
3.2 Market Positioning 6
4.0 Marketing Mix – 4Ps 7
4.2 PRICE 8
5.0 Conclusion 13
5.1 Recommendation 14
References 15

1.0 Introduction
Apple is one of the world famous companies in the world. Apple Company is an American international corporation which has branches all over the world. Apple Company started its business in Cupertino, California in 1976 when Steve Wozniak and Steve Jobs created Apple I. Innovation of Apple Company came with incredible changes to technology industry.
Nowadays this Company considered as a strong brand company with well advanced products. (O'Grady, 2009)
1.1 Industry
Apple Company works in technology industry and company has a big impact to development of technology industry. Company produces very vide types of products such as computer electronics, computer software (OS X and I OS, iTunes for media, Safari and so on), personal computers (Mac line), music players (iPod) and different smartphones (iPhone). (Tomson Reuters, 2013)

1.2 Product
Being theme of the day IPhone 5 is chocked by its upgradeable version of camera, screen, applications and other function. Main factors of purchasing iPhone are its applications. Customers actually prefer high-quality apps so they love this phone. There are significant advantages and free apps of new IPhone 5 and it’s almost impossible to damage the case and screen of the phone. However there is no significant changes of iPhone 5 compare to iPhone 4. (Sascha Segan, 2012)

2.0 SWOT analysis of Apple
Strength | Weakness |
* High Quality Product * Successful Income * Respectful Costumer Service | * Screen flaws and Battery life * High price music store * Take position in Competition |
Opportunity | Threats |
* Create unbelievable production * Support fresh talented graduators * Participate new applications | * High price online market * Changes in management |
SWOT analysis is a method of analysis to identify and evaluate the Strengths, Weakness, Opportunity and Threats of company or organisation. SWOT analysis helps to identify future strategic plans and market steps of company. This module is used to identify and specify objectives of internal and external areas those should be improved or not.

2.1 Strength
For many years, Apple is growing by improving of its products among competitors. For example: Samsung, Hewlett-Packard and others. At the moment Apple is making high and original software products in operating system in the market.
Apple creates its own internal elements for the core Computers and has arranged high quality standards to satisfy the customers. Company has loyal and addicted customers who purchases company’s products because of the high quality. Apple is high branding company so...

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