This website uses cookies to ensure you have the best experience. Learn more

Nike Case Essay

515 words - 3 pages


Case 3: Nike MaxSight Contact lenses: Seeing a Need
1. To identify different markets and products for MaxSight, Nike has used an analysis of consumer needs bases on the present products in the market. In fact, there were some kinds of contact lens but none of them reach consumer needs, which is a contact lens can protect the eyes as a pair of sunglasses. Nike has given MaxSight to take full advantage of visual acuity and is suitable for ones need or don’t need prescription.
Athletes and sports participants are likely to be the largest segments, but individuals who have active lifestyle also play an important role to adopt product.
2. Elements of the marketing mix for Nike MaxSight currently are 4P :
a. Product: two tints including grey-green and ...view middle of the document...

So, base on marketing mix Nike has already undertaken, I think Nike should reduce the price just a little bit. $50 is more affordable than $60. Because the lowest price is $25 and the most expensive is $70. Which is at the average price is easier to adopt because users usually compare goods to goods, prices to prices despite the different quality. Moreover, affordable price attracts more clients, especially those who have never tried this kind of contact lens before. This will bring extra users as well as more profit to Nike’s shop. Then, high revenue helps the company recovery the $50 instead of $60.
3. To noncontact lens- wearing athletes, MaxSight’s benefits can motivate them to adopt the product. Just by beneficial advantages can it capture them to wear contact lens. Because Nike has proven the usefulness of contact lens such as a better view without prevention from frames and nosepieces, no slip and slide, blocking UVA and UVB rays, comfortable exercising, etc, these functions encourage noncontact lens-wearing people to come and try the product.

To encourage noncontact lens- wearing athletes accept new product, Nike should give some special treatments for these guys.
For example, they get eyewash as freebie or periodical testing the eye when buying one pair of contact lens. Besides, Nike has advertised on sport magazine, where lots of sporty people can update about the product. Furthermore, managers must have some critical tips such as let customers try the product. Once they get acquainted with contact lens, they will see its benefits and usefulness, which they are looking for, they’ll buy. One more way is belongs to the staffs’ attitude to clients. Here, attracting commercial art is extremely essential. Nike’s fervor staffs must attract customers by their intelligent methods as well as practical quality of new goods.

Other Papers Like Nike Case

Nike Cost Of Capital Essay

1017 words - 5 pages Nike, Inc.: COST OF CAPITAL CASE ANALYSIS Importance of Cost of Capital The concept of cost of capital is used in finance decisions. Acceptance or rejection of an investment project depends on the cost that the company has to pay for financing it. Good financial management calls for selection of such projects, which are expected to earn returns, which are higher than the cost of capital. It is therefore, important for the

Nike Inc Developing An Effective Public Relations

1361 words - 6 pages rights than the distancing of Nike from the suppliers, Nike's Corporate Responsibility teams realized that paying the role of a corporate citizen not responsible for their supply chains was only going to make matters worse over time (DeTienne, Lewis, 359). Instead of incrementally creating programs that sought to bridge the gap in both critics and the publics' trust that Nike was indeed concerned about unethical and immoral practices in

Nike Labor

405 words - 2 pages Many billion dollar shoe companies prefer not to do their own manufacturing. They subcontract production with foreign businesses in Asia where workers receive rock bottom wages. The shoe companies that are participating in this cheap act include Nike, Reebok, Adidas, Puma, Hi-Tec, and many others. All of these companies stick to their own advertising, product development, and distribution while contracting Third World factories to produce their

Nike Swot

283 words - 2 pages Patrick Hartrich ICM 409: Methods of Integrated Marketing Communications Due: 2/2/15 SWOT Analysis for Nike stores Strengths 1) Wide selection of products: each category has a variety of choices to choose from 2) Targets a number of age groups and genders, along with your fitness enthusiast and “average joe” 3) Perception of stylish workout attire, compared that of Under Armour and Adidas 4) Have store locations/headquarters all around

Canadian Law

995 words - 4 pages factories/countries where low wages, poor working conditions, and human rights problems were spreading. There was a case of underpaid wages to workers in Indonesia, child labor in Cambodia and Pakistan and poor working conditions in china and Vietnam. Nike responded to this by formulating a code of conduct for its suppliers in order to observe basic labor and health standards. New Staff and Training was done in response to the critics by creating

New Heritage Doll

4900 words - 20 pages standpoint has differentiated such operations in accordance to an internal geographic structure, with each organization focusing its business operations on its own type of guidelines. The geographic organization in this case include: U.S. Europe, Asia Pacific, The Americas and Middle East and Africa (further defined as the collective East, Middle East and Africa or EMEA) (Nike Inc., 2009). Nike as a company is not directly involved in

Supply Chain Management

4341 words - 18 pages . Infact, it can be argued that it was from this experience that Nike understood the need for making shoes according to customer orders rather than the need to make volumes for the stock as was the case in the future program. In addition, it can be argued that Nike learnt that projections and forecasting played 13 significant roles in reduction of time supplying took. As a result, Nike improved the supply chain management by implementing

Executive Compensation

1788 words - 8 pages Case Report on Executive Compensation In the modern society, chief executive officer has become the most important part to many companies especially to the publicly listed corporations. They generally make a significant contribution to the profitability of their firm. However, in some case the managers’ interests conflict with their companies’, and thus their decisions may probably do not maximize their companies’ value. Therefore, it is a


728 words - 3 pages Nike: Hiring Gets Off on the Right Foot Brandy Taylor Kaplan University MT203-05: Human Resource Management Professor Eric Freeman September 6, 2010 Nike: Hiring Gets Off on the Right Foot The case study in Managing Human Resources textbook states, Nike one of the largest shoes manufactures uses computer assisted interviewing. They have many different processes such as interactive voice response in which applicants respond to

Internal Supply Chain Analysis

1956 words - 8 pages forecasts and decisions that produce inadvertent accumulation of inventories, excessive lead times, delays in production and product being left unsold finally. In this report consisting of four parts, a number of internal supply chain issues will be examined. In the first part, three items of concern will be analysed and illustrated based on the case study of Nike Europe as following. a) Analysis of the supply chain structures by showing

Celebrity Endorsements

916 words - 4 pages Celebrity endorsement, this is when a Brand uses a celebrity to help sell there product, service or charity. This may be in adverts, creating a line, or in the case of charity attending different events, fundraising or being a face of a charity. There are both advantages and disadvantages of using celebrity endorsements, for many brands it is about them being noticed, and catching the attention of there market and many brands think that by using

Related Essays

Nike Case Study

1027 words - 5 pages NIKE INC. Cost of capital estimation | GROUP FINN- 400 | NIKE INC. Cost of capital estimation | GROUP FINN- 400 | Background: The case is built around the stock buy decision of Nike Incorporation by the North-Point Large Cap fund. The mutual fund manager, Kimi Ford is evaluating Nike’s financial performance. Nike’s revenues had stabilized at $9 Billion since 1997 and Net Income had fallen from $800

Nike Case Study

1688 words - 7 pages Nike Case Study Shiffaun L. Alston Jack Welch Management Institute Professor R. Chua JWMI 550 Sunday, December 7, 2014 Executive Summary Nike’s business model was based in outsourcing its manufacturing, then using the money it saved on aggressive marketing campaigns. However, the process of outsourcing work internationally proved to be problematic for Nike in a variety of ways particularly in regards to low

Nike Rebound Essay

4394 words - 18 pages waiting for a magic number to emerge from the algorithm - the basic concept behind demand-planning software - doesn't work well anywhere, and in this case didn't even support Nike's business model. Nike depends upon tightly controlling the athletic footwear supply chain and getting retailers to commit to orders far in advance. There's not much room for a crystal ball in that scenario. Indeed, Nike confirms that it stopped using i2's demand planner

Nike Ethical Issues Essay

1448 words - 6 pages Ethical Case Analysis: Nike Introduction Nike was established in 1972 by Bill Bowerman and Phil Knight. These two men were visionaries. The goal for Nike was to carry on Bowerman’s legacy of innovative thinking by helping every athlete reach their goal or by creating lucrative business opportunities that would set the company apart from any competition. This included