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Nutritional Bar Patten Essay

2157 words - 9 pages

TO: CEO, CFO, and R&D Director of Healthy Children, Inc

! FROM: Jenny Liu - ABC Consulting Firm ! RE: Nutritional Bar patent issue and humanitarian aid ! DATE: April 19, 2014 ! !

INTRODUCTION: In this memo, I will provide facts and information on an action plan to address the critical issues that it’s facing on production of nutritional bars for malnutrition children around the world. FACTS SUMMARY: One of the main focus for Healthy Children’s mission is to ensure the company’s humanitarian effort in malnutrition children around the world. Nutriset has a patented nutritional bar call Plumpy’nut which has helped millions of children around the world and prevented hundreds of thousands ...view middle of the document...

Third, the cost for R&D to develop the nutritional bar may have a direct impact on its profit and expense which will also impact its shareholders. Lastly, Plumpy’nut’s patent is so broad because it essentially only consists of peanut, sugar, powder milk, and vitamins. Healthy Children must develop a nutritional bar that will not violate the patent law.


ETHICAL ISSUES: 1) Rights: The children that are suffering from hunger daily which is something that may be taken for granted in the United States have the rights to have a chance in life, the rights to basic human needs. Human rights consist of rights to be happy, rights to work, rights to liberty and rights to life (Andre, 1998). Children are being punished by Nutriset’s strict

patent law that prevent mass productions of Plumpy’nut. If Healthy Children does not put the rights of the children first, it is a direct violation of human rights. 2) Virtue: Healthy Children’s main mission focuses on humanitarian effort in malnutrition children. Virtue ethics focus on the dedication of actions toward common good. It allows people to develop and reflect on traits of honesty, good morals, and compassion that defines humanity (Andre, 1998). It defines the humanitarian effort and the mission of the company. To fulfill the mission of Healthy Children, the common good for the community needs to incorporate everyone which include the stakeholders-the locally based manufacturers. 3) Justice and Fariness: Even though Healthy Children is desperately wanting to continue its humanitarian effort, trying to overturn Nutriset’s strict patent on Plumpy’nut is a direct violation of justice virtue. Patent law was created to protect a company’s intellectual property of new innovations and ideas. It allows everyone to be on a level playing field. Justice and Fairness ethics provides the principle and standards to determine what people deserve and entitle on the basis of input (Andre, 1998). Nutriset patented Plumpy’nut because it is their innovation and handwork that allowed them to profit from and in the process help malnutrition children.


ALTERNATIVES: 1) To address the issue on the rights of the children and ensure that these children are not suffering because of the strict patent law and slow production, R&D department should start the development of the new nutritional bar. In a joint statement with UNICEF and the UN, the demand of RUFT have surpass the global production capacity (Komrska). According to Mellace, the spoke person for Mama Cares Foundation, UN’s statistics show that there are 26 million children currently suffering from malnutrition but only 1 to 2 million children are receiving Plumpy’nut or similar product (Schofield, 2010). By developing the new nutritional bar, it will provide the aid that is needed for this epidemic. It will not only ensure that malnutrition children are receiving what is needed to meet human basic needs, it will also provide Healthy Children the opportunity to...

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