This website uses cookies to ensure you have the best experience. Learn more

Operations Improvement Plan Essay

2199 words - 9 pages

Operations Improvement Plan for Toyota
Angie Beckey
Capella University
Author Note
This paper has been prepared for MBA6022 Strategic Operations Management Section 103
Executive Summary
Clear and transparent communication efforts are critical in the strength of an organization. These efforts go beyond the internal walls of an organization and extend to their external customers. Effective and efficient communication is crucial to an organization on how consumers perceive the company and brand. There seemed to be a significant break-down across the lines of communication within Toyota, which resulted in a significant negative public perception of the organization and brand. Toyota ...view middle of the document...

Flowcharts of the current and updated process will be shown in the appendix as well as a before and after cause and effect diagram.

History
Toyota Motor Corporation was founded by Kiichiro Toyoda on August 28, 1937 and has its headquarters in Toyota, Japan. Toyota set their sights on becoming one of the top leaders in the automotive industry worldwide. Their biggest competitor is General Motors. The company was well on their way to gaining market share prior to the acceleration recall crisis of late 2009. Their goal of becoming the number one U.S. automotive company is in jeopardy. Their priorities have shifted from quantity over quality and need to be re-directed, as well as putting the customer first. The highly publicized fatal crash of the Saylor family led to further accusations against the company and how they disregarded previous customer complaints about defective products. The company also received backlash from regulators and the media, which only fueled negative perceptions among the public. Toyota’s reputable brand of reliability, durability and quality was questioned and was replaced with perceptions of mistrust and dismissiveness. The way in which their crisis management was handled resulted in Toyota losing billions. “Toyota just agreed to pay $1.2 billion in a deferred prosecution agreement with DOJ and accept a safety monitor for failing to disclose to regulators—and indeed misleading them—about accelerators that became stuck on certain types of floor mats or because of certain elements in the accelerator itself” (Heineman, 2014). The issue that the public had with Toyota was how they handled the unintended acceleration problem initially. While in its infancy the company could have resolved the issue or came up with alternatives to solve the problem before the problem spiraled out of control.
Description of Key Challenge
A general rule to follow in crisis management communication is to be proactive rather than reactive. In critical matters, it is imperative to alert all of the parties who will be affected by this process in a timely fashion. “Toyota representatives reacted to the complaints in ways that confounded marketing and crisis management experts. They confused everyone by jumping to conclusions and suggesting different causes in rapid succession. First, they attributed the problem to operator error, which is the most frequent cause of self-acceleration problems in automobiles” (Kalb,2012). Toyota’s executives should have had a crisis management team set in place to communicate the accelerator recall crisis effectively to the public. “The mantra for all leaders in crisis management must be: It is our problem the moment we hear about it. We will be judged from that instant forward for everything we do—and don’t do” (Heineman, 2014). Toyota also failed at properly informing shareholders and regulators of problems the moment they occurred. This lack of transparency was seen as the company trying to sweep...

Other Papers Like Operations Improvement Plan

Curriculum In The Philippines Essay

1296 words - 6 pages , organizational change efforts, modeling and simulation, program management, assurance and resilience, and economic business analysis. Booz Allen’s strategy and change management consulting expertise helps agency leaders drive their agendas and advance their missions, all while managing risk. The strategy consulting approach consists of facilitating a step-function change in operations, and developing a strategic plan that includes near-term, mid-term

Bus Strtergy Essay

565 words - 3 pages Process improvement CBA has also developed a new in-branch video conferencing facility in which their customers are able to have any time access to a number of different specialist and financial advisors from across Australia at any location and the time that best suites them. Irrespective of which branch they visit, the customers are now able to meet face to face through “VC” with a financial specialist to meed there needs. The range of

Process Improvement Plan

919 words - 4 pages review of my original process of getting the kids to school in the morning, my routine has become more efficient and timely. By implementing a process improvement plan my mornings are now less chaotic and stressful for me and my children. References Chase, R. B., Jacobs, F. R., & Aquilano, N. J. (2006) Operations management for competitive advantage (11th ed). New York: McGraw Hill/Irwin.

Urban Renewal

1317 words - 6 pages homes, and, be registered with the Neighborhood Partnership Office (www.glendale-wi.org/commdev.htm). This program encourages registered neighborhoods to discuss and plan improvement projects based on the needs or goals of the entire neighborhood. The Neighborhood Grants Program can provide funding to assist with the revitalization of Glendale’s older neighborhoods; moreover, we can actively participate in the renewal of our own neighborhoods

Tektronix

1152 words - 5 pages based in US and international presence in nearly 60 countries. Problem Identification: As the CFO of Tektronix, Neun had seen many problems and implemented strategies to overcome them. In the initial days, he resorted to making decisions of selling off businesses, changing business processes and increasing visibility in operations. However, due to lack of integration, Tektronix was facing some issues- * The management and the information

The 3 Es Of Om

5180 words - 21 pages processes, with the overarching goal of process improvement. Its two project methodologies – DMAIC (define, measure, analyse, improve, control) and DMADV (define, measure, analyse, design, verify) are based on Deming’s Plan-Do-Check-Act cycle. Six Sigma’s implementation rests on a dedicated improvement team divided into hierarchies based on a “belt” accreditation system. The team leverages advanced statistical techniques such as pareto charts and

Working On Mba

1009 words - 5 pages effectiveness and efficiency. (“Job Description Office Manager,” 2005) Besides directing the day to day operations of the organization quality segment owners plan, organize, and allocate resources. The quality representatives are experiences leading employees. They typically manage the day to day systems by monitoring and evaluating departmental performance and target settings. All other employees are there to simply follow the rules and regulations set

Ops 571 Final Exam Latest University Of Phoenix

1576 words - 7 pages for efficiencies in the factory, office, physical, procedural, and technical operations. • Eliminate waste that stops, slows down, or diverts the value stream. • Concentrate on speeding up value-adding operations rather than removing waste. • Keep the value stream moving at minimum velocity. Want to download the Complete Assignment..?? Click OPS 571 Week 1 Quiz (Latest) 5. What is the starting point in developing a capacity plan for a health

Tqm. Its All About That Bass

2034 words - 9 pages implementation of TQM are determined and documented after a detailed analysis. * Do- involves implementation of the actions on a pilot basis. * Study- where the results of pilot implementation are measured and analyzed to see whether there is a real improvement. During this phase one has to understand which plan worked and which did not. * ACT- modifying the plan and revising the cycle again. * * Three Essential Statements: 1

Cmmi Vs. Itil

4259 words - 18 pages Fulfilment * Access Management Functions in Service Operation * Service Desk * Technical Management * IT Operations Management * Applications Management Continual Service Improvement * Focus on Process owners and Service Owners * Ensures that service management processes continue to support the business * Monitor and enhance Service Level Achievements * Plan – do –check – act (Deming) Adopting ITIL can

Research Approach For Strat Plan

676 words - 3 pages environment factors influencing the company operations. This paper will begin the strategic planning process for ABC Financial Corporation. The paper will outline the ABC Financial Corporation's research approach that will be used for the strategic plan to validate vision statement as well as the sources that will be utilized in performing an external and internal environmental analysis. The organization’s vision statement “presents a firm’s

Related Essays

Management Essay

2549 words - 11 pages and improve on the business process, which alters resources (input) within a health care services (output). Therefore, the definitive purpose of operations manager is to employ a material management plan that will help in reducing costs, eliminating waste, and create ways to reduce product and services costs. Operational managers can contain costs by understanding the underlying cost structure of a material management system. Operational managers

Total Quality Management (Tqm) And Quality Culture

581 words - 3 pages TOTAL QUALITY MANAGEMENT (TQM) AND QUALITY CULTURE Total Quality Management (TQM) is a management approach that originated in the 1950s and has steadily become more popular since the early 1980s. What is the definition of TQM? A core definition of TQM describes a management approach that centres on meeting customer requirements by achieving continuous improvement in products. In simplest word, under TQM the company continually strives to be

Project Management Essay

1194 words - 5 pages successfully. To demonstrate the effectiveness of each component of the procurement management process, this paper will analyze each component and how they were successfully used, or could be applied in The Springfield Interchange Improvement Project case study. PLAN PROCUREMENTS According to the PMBOK (2013), Plan Procurements is the process of documenting project purchasing decisions, specifying the approach, and identifying potential

Business Model And Strategic Plan Essay

1757 words - 8 pages ……………………………………………………………………….4 IV. Customer value perspective…………………………………………………………..5 a) Customer retention or turnover…………………………………………………...5 b) Customer satisfaction……………………………………………………………..5 c) Customer value…………………………………………………………………...5 V. Internal operations perspective………………………………………………………..6 a) Measure of process performance…………………………………………………..6 b) Productivity or productivity improvement………………………………………...6 c