This website uses cookies to ensure you have the best experience. Learn more

Organic Food Research Essay

1125 words - 5 pages

Research methodology project
Consumer preference towards Organic food

Pcte ,baddowal

Submitted to –
Prof. Harleen Mahajan

Submitted by –
Parul Sharda
Ankur Dubey
Aditya Sharma

Chapter – 1 Introduction
Organic foods are that foods that are produced using methods that do not involve modern synthetic inputs such as synthetic pesticides and chemicals fertilizers do not contain genetically modified organisms and are not processed using irradiation industrial solvents or chemical food additives.

For the vast majority of human history agriculture can be described as organic only during the 20th ...view middle of the document...

Research plan

To meet the objectives of the study undertaken ;
Descriptive research type was adopted.

Research design

It is the arrangement of plan, which guides the collection of data and analysis of data. The purpose of research design is to ensure that the data collected is accurate and relevant.

Selection of population

Due to constraints, the study has been conducted in the city of Ludhiana.
The population for research was the general people.

Selection of sample
Sampling unit: it consisted of students, women and men of all ages
Sampling size: the sample for this research was 50 respondents
Sampling procedure: judgment mad convenient sampling techniques were adopted

Sampling techniques
For the propose of research, questionnaires were used to interview the respondents via email and face to face.
The questionnaire, which was administered to the respondents for the purpose of collecting primary data, was a structured one.
The questionnaire included dichotomous, rating, ranking, type of questions which were aimed at knowing the instant and unbiased response of the respondents.

Data collection method

Primary data: we used the unbiased structured questionnaire and personal interviews as the method for receiving primary data
Secondary data: we acquired the information from various websites, magazines.

Chapter – 4 data analysis and findings

Quest . 1 organic food preferred by respondents :
Tab. 4.1
Particular | no.of respondents | percentage |
processed food | 10 | 20 |
meat, poultry | 5 | 10 |
Eggs | 20 | 40 |
Vegetables | 10 | 20 |
Others | 5 | 10 |
Total | 50 | 100 |

Fig . 4.1

Findings :20 out of 50 respondents prefer eggs that comprise of 40% of the respondents 20% prefer vegetables and processed food

Quest 2 main source of weekly food shopping
Tab. 4.2
Particular | no.of respondents | Percentage |
supermarket | 10 | 20 |
convenience store | 25 | 50 |
market stalls | 10 | 20 |
internet | 5 | 10 |
Others | 0 | 0 |
total | 50 | 100 |
Fig 4.2 | | |
| | |

Findings :
The pie chart and table shows that therespondents follow the convenience stores mainly for weekly food shopping

Quest. 3 buying organic food :
Tab. 4.3
Particular | No .of respondents | percentage |
once a day | 10 | 20 |
once a week | 15 | 30 |
once per month | 5 | 10 |
once in 2-3 months | 5 | 10 |
once a year | 10 | 20 |
Never | 5 | 10 |
Total | 50 | 100 |

Fig . 4. 3

graph and table shows that 10 respondents i.e.20% to buy organic food once a day .
15 to once a week , 5 to once per month and 5 to buy once every 2-3 months .

Quest . 5 buying less expensive organic food :
Tab 4.5
particular | particular | particular |

Other Papers Like Organic Food Research

Ants Essay

641 words - 3 pages important insects and they play an important role in the environment. They help keep the environment clean. Ants eat a variety of organic material. Ants also provide food for many organisms. Ants turn the soil, allowing water and oxygen to reach the roots of plants. They act as decomposers by feeding on organic waste, dead animals, or insects. Ants are important dispersers of seeds that they harvest in many ecosystems. There are a few negative things

Pestel Essay

1604 words - 7 pages Hong Kong is an affluent free market economy with nearly no import tariffs, a net food importer with a high value food and beverages market and a good showcase and test market for foods from China and other parts of Asia. Its food trends are driven by food safety, increasing health consciousness, altering demographics and busy lifestyles and its trend in food consumption include organic, functional, convenience and snack food, chilled and

Ism Strategy

2419 words - 10 pages mounting public interest increased global awareness of organic food products” (Dahm p 195). Because of this, Moonglow will already have an edge when it comes to marketing his company on a global scale. Internationally, an interest in becoming more eco-friendly and converting to being organic, is reaching its peak. (Dahm 2009) Amongst this interest, college students are having an increased sense of social responsibility. When Moonglow takes his company

Sustainable Stella

831 words - 4 pages result of extensive research into the use of raw materials from natural origins such as castor-oil seeds and citric acid. The collection is made from over 50% natural and renewable resources. • Stella McCartney sees herself increasing the amount of organic/recycled materials used to the point where all her collections are eco friendly. Case Study 1. : Wind Power • Many of her stores, including her headquarters runs on wind power. She


480 words - 2 pages . 1) The goal of this research is to discover the real nature of the problem and to suggest new possible solutions or new ideas. Exploratory - Exploratory research design is a study intended to investigate in depth findings about the problem and formulate a hypothesis. 2) A food manufacturer wants to know the demographics of people who purchase organic foods. Descriptive design is used to describe a targeted population of


1588 words - 7 pages , burrito bowls (Salads), and tacos. Their meets consist of steak, chicken, shredded steak, pork with toppings of salsa’s, cheese, sour cream, and guacamole, also offering the options of chips and beverages on the side. It is the healthiness of their product that pushes their product strategy. They strive to support humane food sourcing and organic farming, providing only the best ingredients of its customers. C. Pricing Chipotle’s prices are higher

Unit 4

969 words - 4 pages Baby Inc. (EBI) recently celebrated its tenth anniversary. The company produces organic baby products for health-conscious parents. These products include food, clothing, and toys. Earth Baby has recently introduced a new line of premium organic baby foods. Extensive research and scientific testing indicate that babies raised on the new line of foods will have substantial health benefits. EBI is able to sell its products at prices higher than

Soild Waste

3699 words - 15 pages material has been taking place in nature ever since life appeared on this planet. Composting is the process of decomposition and stabilization of organic matter under controlled condition. Waste materials that are organic in nature, such as plant material, food scraps, and paper products, can be recycled using biological composting and digestion processes to decompose the organic matter. It is a biological process in which micro-organisms

The Benefits Of Farmers Markets

1521 words - 7 pages to that from other sources. Consumers cite freshness, taste, appearance, and nutritive value as reasons for preferring farmers market produce” (Friends of the Earth).               Many customers of supermarkets and large industries claim that buying food from farmers markets is “just too expensive.” However, research shows that this is simply a widely held misconception.  Bard College graduate student Jake Robert Claro produced a study for the

Genetically Modified Food

1284 words - 6 pages Minister Putin states that “a ‘mysterious die-off’ in the United States has claimed over 2,000,000 lives since 2008 and is linked to a ‘crossover’ plant disease linked to genetically modified grains and foods” (The European Union Times). With the growing signs and evidence of the risk that GMOs bring people have a right to know what is in the food that they are eating. In a story from Natural News it was said that 75% of all non-organic


7283 words - 30 pages distinguishes the organization from its competitors (Jones 189). High quality food does not only mean being fresh but goes beyond that. They want to keep in mind the source of the food to make sure it is organic and has a positive impact on the environment and society. The strategy or decisions made about what goals to pursue and how the use resource to achieve those goals (Jones 9) is simple. Chipotle looks to serve sustainably raised food by

Related Essays

Young Female Motivations For Purchase Of Organic Food In Malaysia

3162 words - 13 pages research was published on 2012. Their research work revolves around the consumer behaviour and attitude towards organic food in Malaysia. The broad aim of this research is to review critically the study of organic food purchase in Malaysia. According to the author, they were state that even though the market of organic product is growing, still the demand on organic food is unstable at market place. Basically, the author are emphasized on the

Persuasive Speech

447 words - 2 pages findings 1. Journal of Agricultural and Food Chemistry, a team from the University of California, Davis, significantly more vitamin C. No significant differences, conventional and organic bell peppers. 2., Dr. Stephen Kaffka , Involved, renowned student garden, Ph.D. in agronomy (field-crop production and soil management) a. UC Davis study “Long-Term Research on Farming Systems Project," 1991, slated for 100 years. Organic

Hr Mchealth Essay

1763 words - 8 pages offering will consist of a healthy food options that compete within the fast food industry. The organization will offer organic lean turkey, beef, chicken, and veggie burgers on multi-grand bun, sweet baked potatoes fries, or variety of healthy sides choices, including but not limited to, broccoli with fat free cheese, celery with peanut butter dip, tomato salads, apples, spinach, grape fruit, multi-grain macaroni and cheese etc. McHealth will

India Agrochemical Industry Essay

556 words - 3 pages ; availability of credit. Classification of Pesticide: * Insecticide: Insecticides are used to ward off or kill insects * Fungicide: Fungicides are used to control disease attacks on crops. * Rodenticide: Kills rodents like rat. * Herbicide: kills weeds in the field * Bio pesticides: expected to grow with increased demand of organic foods Reasons behind high usage of insecticide in India: tropical climate more conductive to