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354 words - 2 pages

Tropical Hut is one, if not the oldest, fast food joint in the Philippines. It started in 1962 when the Que family had this idea of putting up a coffee shop within the confines of their supermarket, thus, Tropical Hut Hamburger was born. Now, it has more than 50 branches nationwide and still growing, proving that it can hold its stance in the fast food arena. Before Jollibee, before McDonald's, before Burger King, before anyone else, it seems, there is Tropical Hut Hamburger. And hamburger it is, indeed the ...view middle of the document...

However, the place is not world class. It is not as clean or as well kept as McDonald's or Jollibee. And they have a very poor image. Although food is good

CHAPTER 1: EXECUTIVE SUMMARY
Tropical hut is one, if not the oldest, fast food joint in the Philippines. It started in 1962 whenthe Que family had this Idea of putting up a coffee shop within the confines of their supermarket, thus,Tropical Hut Hamburger was born. Now, it has more than 50 branches nationwide and still growing,proving that it can hold its stance in the fast food arena. In 1962, the business has grown into a grocerystore and expanded rapidly into a Supermarket. It was also in this year that the concept of a CoffeeShop within the Supermarket was launched with the introduction of Tropical Hut HamburgerToday, THFMI has six (6) TH Supermarket branches, five (5) TH Drugstores, fifty-five (55) TH Hamburgeroutlets and four (4) 10/Q Convenience Stores to serve its variety of growing customers.
Pizza Hut as a company has always tried to target and satisfy various diverse customer categories indifferent countries depending upon various factors and situations.

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