This website uses cookies to ensure you have the best experience. Learn more

Oz Business Proposal Essay

2590 words - 11 pages

O.z. Beer Room
Pedro Perez
Marketing Management
Professor Lynne Pryor










Introduction
O.z. will be a brewery mixed with a food truck experience located in Midtown Miami, FL with a rapidly emerging brand and growing customer base. O.z. will provide its customers with a mixed selection of food truck cuisine. In addition to offering different food varieties Oz. will offers something new to the South Florida area a brewery and beer tasting room where each individual can pour their own beer selection.
O.z. will brew their own signature beer as well as offer beers from several microbreweries from across the country. The beer tasting room allows customers to enter the room ...view middle of the document...

It is located right in the middle of downtown Miami and Miami Beach. This area is currently has inexpensive rent for a big space and caters to a bohemian artistic type population. Taking into account the demographics of the area where O.z. will be located, the company will focus on catering to a young crowd and provide food and beer at and affordable price for them to afford.
Because O.z. will also have food trucks, it is capable of also attracting foodies to the establishment. The other bars in the area do not offer food, which gives O.z. a competitive edge over the other bars. This is an opportunity to offer customers a bar environment where they do not have to leave the facility to eat.
The main market for O.z. will be men and women from the ages of 21 to 35. The median income for individuals under 25 in the area is $21,360 and for individuals between the ages of 25 and 34 is $34,511. Taking into account the median income, O.z. will focus on offering daily specials and happy hours to be able to attract individuals from the local age group. The majority of the population living in this area is single; therefore, the majority of customers will be single individuals. O.z. will offer family days on Sunday so families have the opportunity to experience the beer room in a more family oriented environment.
The warehouse style bars are growing fast in this area. The music and art festivals in the area bring in people tend to leave after the event is over due to the lack of entertain businesses in the area. There are currently other warehouse bars start ups in the same area; however, they are not a self-pouring brewery and food truck establishment.

IMC Objectives
Three specific target markets can be identified for the Midtown Miami area. The table below targets the customer markets, their needs and the benefits that O.z. provides to fulfill those needs:

Target | Customer Need | O.z. Benefits |
Young, single customers | * Affordable meals and drinks * Vibrant atmosphere | * Daily meal and drink specials * Student night * Locals discounts |
Local artists and musicians | * Art friendly ambiance * Space where they can exhibit their work | * Art exhibits * Live music |
Beer enthusiasts | * Large craft beer selection * Beer/food parings | * Beer tastings * Pour your own beer * Brew your own beer workshops |

SWOT Analysis
Strength: The Midtown Miami district provides a variety of pedestrian activities, which include live music, art galleries and art festivals. Since there is a limited amount of bars and restaurants in the area O.z. will provide individuals the opportunity to enjoy this area long by providing refreshments and food for the crowds.
Weaknesses: A self-tasting brewery offers food truck cuisine is a new endeavor for this area. The weakness therefore is not known to this type of business in the area due to the lack of similar businesses in the area.
Opportunity: There is plenty of...

Other Papers Like Oz Business Proposal

Jail Responsibilities Essay

589 words - 3 pages not the least”. They should also avoid misleading expressions (euphemisms) such as “meet our Creator” which means death and “Policy of Disinformation” which means lying to the public. Weak phrases should be avoided also. Weak phrases are ones such as; “wealthy business person”, “Carrying a child” and “one year old boy”. Instead, what can be used are phrases such as “tycoon”, “pregnant” and “one year of age boy”. Police officers must NEVER

Mgt330 Essay

638 words - 3 pages organization. This is because Starbucks has different products and many business units all around the world. The benefit of the divisional organization is that it allows the line managers to maintain more control and accountability. In conclusion, Starbucks organizations have been a great place for people to work, customers to hang out at, and overall a great place to have coffee. The structure that Starbucks has been using, so far has been

Fight Club

917 words - 4 pages Fight Club is a story of the narrator’s struggle to gain control over his life. He is in search for an identity in the form of manhood. His masculinity is so repressed because of the absence of a father figure in his life. Because of this he creates Tyler, his alternate personality. Tyler is nothing like anyone the narrator has met, he is self assured and completely free. The narrators alternate personality Tyler Durden is the ultimate alpha-male

The Powers Of The Health And Safety Representative

254 words - 2 pages The Powers of the Health and Safety Representative A health and safety representative has the power to: Identify Workplace Hazards The health and safety representative has the power to identify workplace hazards. This power is usually exercised by conducting workplace inspections. Obtain Information from the Employer The health and safety representative is entitled to the same information available to a joint committee member. Under the Act

Lesson Plan

6476 words - 26 pages QWERTYUIOP by Vivien Alcock Table of Contents Introduction About Short Stories The Writer Synopsis Elements Activities Beyond The Text Assessment Answer Key Glossary Panel of Writers [pic] SHORT STORY Welcome to the World of Literature and to Short Stories! We hope you will enjoy working with this guidebook, which has been specially designed to help you prepare your students enjoy the Literature

Management

1227 words - 5 pages Coca-Cola Global Business and Marketing Strategy Introduction As domestic markets mature, it is becoming more and more fashionable for organisations to seek growth through opportunities in foreign countries. Faster communication, new technologies and improved transport links are making international markets more accessible and businesses pursuing a global position can experience an upsurge in brand awareness and cost effectiveness. Global

Facing Poverty With A Rich Girl's Habit

783 words - 4 pages society were money, education and family history dictated who you were and how you lived. “Gone in an instant was my small world, made possible by my father’s shipping company, mining business and hotels. In queens, most of my E.S.L. classmates came from our families who had escaped Korea’s ridge class hierarchy, one dictated by education level, family background and financial status”, (2004, pgs. 62-63). Suki’s family has to flee South Korea

3-4-50 Paper

572 words - 3 pages -4-50 paperLack of exercise is a key contributor to disease and death among many people in the United States, regardless of age. It is a well-known fact that exercise results in a healthier lifestyle. Along with tobacco use and poor nutrition, lack of exercise is one of the main issues that people have which leads to high blood pressure, obesity, and other serious health problems. According to a study by UCSD School of Medicine and SDSU

Capitalism

836 words - 4 pages Miguel Beatrice Capitalism is an economic system in which private individuals and business firms carry out production and exchange of goods and services through complex transactions involved in prices and markets. By extension called capitalist higher social class of this economic system ("bourgeoisie"), or to the common form would the individual interests of capital owners in both companies, shareholders and patterns, also called capitalism

Sociology

1177 words - 5 pages Homelessness in America Homelessness in America is a social problem that we are faced with on a daily basis. Despite the vast number of research done by Americans on homelessness, little is still known about the effect that it has on our society. The overall image that emerges from the effects of homeless people

Mental Health Community Service Essay

509 words - 3 pages Ladesca Smith Nursing 162 Community Volunteer Service Assignment Why you chose this agency? I chose this Sharing God’s Love, because I was interested in what kind of services they provide. I also wanted to know if there was any help out there for the people in need with mental illnesses. I also had lots of my kid’s old clothing that I needed to get rid of, so I donated it to them. Describe the population the agency serves. The

Related Essays

Lafarge S.A Essay

2924 words - 12 pages presented in the case study. The analysis is centered on four Organizational behaviour concepts which include Values, Teamwork, Motivation and Creativity. The initiatives entail different strategies deployed by Lafarge in handling challenges encountered in either cases of business expansion or continuity at different plant locations. Care is taken to outline the activities and results associated with these initiatives and to show how these align

Finance Essay

665 words - 3 pages Financial statements are the most common tool used for making business decisions. They consist of the balance sheet, income statement and statement of cash flows. The analysis tools used affect all aspects of a company not just a few. A systematic review of the resources a company used to achieve its mission is cost control. Cash flow should be kept at necessary levels for operations is one of the major benefits of cost control. It is a very

Analysis Of Operation Blue Star And Its Effects On The Gandhi Dynasty

934 words - 4 pages The period of time including and following Operation Blue star is considered a dark time in India and black spot in Indian history. It is a time Indian would rather forget, yet still to this day debate about. Was Indihar Gandhi correct in instating operation Blue Star, inflicting damage to the Golden temple, and being responsible for the killing of anywhere from 492 (official reports) to 1500 (estimates run as high as) civilians, which lead to an

Regretful Decisions Essay

930 words - 4 pages Regretful Decisions There are many individuals in a child’s life that helps mold them into a well-rounded adult. In most cases, this guidance comes from the child’s parents or other older, but in Sonny’s case, this guidance was expected from his older brother. In the short narrative, Sonny’s Blues, Sonny’s life was adversely affected by the decisions that his older brother made. The decisions that his brother made include leaving Sonny to stay