* The GDP is consistently increasing in the Indian market, which is an attractive feature.
* Transportation consumption rate and per-capita disposable income are both increasing.
* India’s investment in the transportation infrastructure is another major feature that is attractive.
In countries where motorization is saturated but the population is increasing, key success factors are how well the automobile major can combine their position and introduction new and interesting products for customers.
On the other ...view middle of the document...
* When Daewoo was acquired, it gave Tata Motors the access to the technology that can assemble high-end trucks, giving entry in the South Korean market.
* When Jaguar Land Rover was acquired, it gave Tata Motors a product portfolio that has an immediate global footprint.
* Joint Venture with Marcopolo: to take advantage of product development and participation in mass transport opportunities in both domestic and international markets
* Alliance with Fiat: gave Tata Motors access to world-class car engine technology and production capacity
* Joint Venture with Thonburi: to capitalize on the regional trading block ASEAN and local country competencies
I do think Tata Motors is a very good company that has a wide range of quality products in its diverse market. In the text, it states that needs of customers vary from country to country. Therefore, I do not think there could be one individual strategy for international use. There is going to have to be different strategies for different culture and countries. The way to be successful in the large global footprint, Tata Motors will need to develop a focused product offering to accommodate the local need for the right price.