Procter And Gamble Essay

2777 words - 12 pages

Procter and Gamble |
Strategic Management |
|

Table of Content

Introduction 3

Company Overview 4

Mission and Vision 5

External Analysis 5

Industry analysis 7

Internal Analysis 8

Corporate level strategy 10

Critique and Recommendation 12

References 13

INTRODUCTION
Procter and Gamble, more commonly known as P&G is a company, which offers consumer goods with an impressive portfolio.
Gillette, Duracell, Tampax, Tide, Oral-B and Ariel are so many brands owned by the group that are part of the daily life of consumers. In fact its more than 300 leading brands ...view middle of the document...

Not only these products gain an immediate success on the markets of the western countries, but also in the rest of the world where they manage to build themselves a strong reputation and to meet the needs of local populations.
To strengthen and diversify its activity in the food-processing industry, pet food, hygiene and cosmetic, the group acquires many brands as such Gillette in 2005 and forming the largest consumer goods company and placing Unilever into second place.
World leader on its various strategic global business unit, P&G knew how to distance itself from strong competitors on markets that could be qualified as saturated given how important the offer of products is and the needs for the consumers are harder and harder to detect.
P&G today is a company which weighs several billion dollars in term of turnovers and which is present in 180 countries.

MISSION AND VISION
The mission of the company is to “provide branded products and services of superior quality and value that improve the lives of the world’s consumers, now and for generations to come”. P&G never change it mission and always try to respect it the best as they can and that is the base of the P&G strategy.
A vision of a company has to change, for Procter and Gamble it’s the case, in fact the new vision provides P&G with a long-term framework to guide all environmental sustainability decisions and goal-setting within the organization.

EXTERNAL ANALYSIS, OPPORTUNITIES AND THREATS
Since P&G evolves in the consumer goods industry, analyzing the environment is very important, especially the social and cultural segment; the company must follow the trend or faces the risk of loosing consumers. A good example for the actual trend is the increase of men’s grooming market. It’s a big part of P&G product and the reason is that the men take more and more care about themselves, they now completely accept to integrate in their beauty routines creams or beauty masks and they realize that they need specific products for men skin.
Another segment is important, the demographic one; indeed an investigation shows that the senior population increase and by 2030 they will be 72.1 million. This growth affect positively the home care segment because the biggest part of consumer in this segment are the seniors, and P&G knows that, the company acquires AmbiPur in 2009.
There are also geographic opportunities such as in Africa where P&G invest 450 million dollar investments in Africa to modernize its factories and build it news one. The company intends to take advantage of the economic growth of the continent, " the most dynamic region of the world for our activities ", according to Michael Yates, Vice-President, Business Development of P*G in East and southern Africa.
The biggest threat for P&G is the increase of raw material costs such as oil for shipping and distribution or cereal for food. This rise can be felt on the finish product costs and...

Other Papers Like Procter And Gamble

Project Ii Essay

321 words - 2 pages A) Current Ratio for Procter & Gamble 6/30/2009 6/30/2010 6/30/2011 Current Assets $21,905,000,000.00 $18,782,000,000.00 $21,970,000,000.00 Current Liabilties $30,901,000,000.00 $24,282,000,000.00 $27,293,000,000.00 Current Ratio 0.71 0.77 0.80 B) Current Ratio for PG's Competitors (AS of 06/30/2011) -- -- TO MATCH PG Current Assets Current Liabilties Current Ratio 6/30/2011 -- CL $4,470,000,000.00

Cold-Water Detergent Essay

1198 words - 5 pages Cold-Water Detergents Get a Cold Shoulder Tom Uhlman for The New York Times A researcher for Procter & Gamble, Jack English, with fabric test samples. P.&. G makes Tide Coldwater, a category leader. By ANDREW MARTIN and ELISABETH ROSENTHAL Published: September 16, 2011 * Newly formulated laundry detergents can wash most clothes perfectly well in cold water, manufacturers say, but customers are stubbornly refusing to turn

Information Systems In Business

2636 words - 11 pages save mode when demand is high thereby releasing pressure from the whole system allowing enhanced distribution of energy and preventing power outages that are often a result of a pressured system. As a strong believer in conserving our environment, such a system would create a cleaner and healthier environment in my community (What's the Buzz on Smart Grids, 2010). Collaboration and Innovation at Proctor and Gamble Case Study 1. Procter &amp

My Life

269 words - 2 pages : Fair. SOFT SKILLS: Self motivated, diligent and eager to learn. Excellent ability to sustain concentration and output under pressure. Perfect presentation and interpersonal skills through dealing with a variety of nationalities and backgrounds. Perfect leadership skills through leading teams in Procter & Gamble and charity organizations. Perfect teamwork skills through engaging in projects and presentations in both work & university

Technology On The Business Strategies Of Multi National Corporations

8232 words - 33 pages goals. Corporations all across the world especially Multi National Corporations (MNCs) which work twenty four hours round the clock and possess some of the best brains of the world, innovatively use technology as part of their business and operational processes. Similarly, this piece of study attempts to explore the way, one of the world’s best consumer goods manufacturer i.e. Procter & Gamble (P&G) uses the power of technology innovatively as

Business Proposal For Johnson And Johnson

1122 words - 5 pages distinct segments: consumer packaged products, medical, and pharmaceutical. Johnson and Johnson market structure is oligopolistic. The segment of pharmaceutical is dominated by three major competitors such as Merck, Pfizer, and Novartis. Consumer packaged goods is dominated by Procter and Gamble and Novartis for health care goods such as oral B, pampers, and hair care. Baby products are dominated by Gerber Products and Nestle. Is John and Johnson

Marketing

1670 words - 7 pages Greensboro, North Carolina (Mills K 2010). It is a product of cough drops which created to reduce sore throats and restrain coughing. Over 110 years, Vick Vapodrops medicine is produced in America, Japan, Germany and many other countries in the world. Moreover, the company Procter & Gamble that owned this medicine product also concentrates on making promotion and advertisement of the product on internet, television and newspaper to pay attention for

Welelele

674 words - 3 pages fierce competition with Procter & Gamble, the world's largest soap and detergent maker. P&G introduced its Tide laundry detergent shortly after World War II, and thousands of consumers turned from Colgate's soaps to the new product. Colgate lost its number one place in the toothpaste market when P&G started putting fluoride in its toothpaste. In the beginning of television, "Colgate-Palmolive" wished to compete with Procter & Gamble as a sponsor of

Competitive Analysis Of A Publically Held Company: Kimberly-Clark Corporation

1589 words - 7 pages ). Increase/Decrease Sales or Market Share In terms of net sales, the Kimberly-Clark Corporation has had steady sales over the past three years. In 2008, sales were at 19,415, in 2009 sales amounted to 19,115, and in 2010 sales boosted up to 19,746 ("Kimberly-clark corp: income," 2010). The Kimberly-Clark Corporation currently maintains 35.9% of the US diaper market, just behind Procter & Gamble Co ("Top Diaper Makers, 2011," 2011). Elements

Case Study

2954 words - 12 pages Proctor and Gamble, Inc. Scope Case Synopsis Gwen Hearst, Scope Mouthwash Brand Manager for Procter & Gamble, Inc is preparing a three year strategic plan for Scope in the Canadian market. Her responsibilities focus on three central areas: maximize the market share, volume and profitability of the brand. She needs to develop a strategy to compete with a new market entry, Plax. Plax has targeted fighting plaque as a new benefit

Segmentation And Target Market

1183 words - 5 pages Segmentation and Target Market Jennifer Jepsen MRK/571 November 17, 2015 Carol Webster The company selected is Procter & Gamble (P&G), a large consumer goods firm that produces many brands. This company has brands such as Oil of Olay, Bounty, Dawn, CoverGirl, and Duracell (Duhigg, 2012). P& G utilizes a multiple brand strategy successfully, and has influenced air care with another brand—Febreze. According to the 2012 Silver

Related Essays

Procter And Gamble Acquiring Gillette Essay

2183 words - 9 pages Procter and Gamble- 2006 | Written Case Analysis | Contents Executive Summary 3 Facts about Procter and Gamble: 4 Financial Ratio Analysis: 5 Profitability Ratios: 5 Liquidity Ratios 5 Disadvantages of acquiring Gillette: 6 Employees Layoff: 6 Divergence of P & G from its functioning Efforts: 6 Competitor Threats 6 Supporting of the Acquisition 7 Strong Brand Portfolio, opportunity for more innovation, faster

Procter & Gamble, Scope Case Study

533 words - 3 pages Case Study: Procter & Gamble, Inc. Scope Introduction Procter & Gamble (P&G), first introduced a great tasting mouthwash that was minty green and sure to fight off bad breath, called Scope in 1967. In 1990, Scope led the Canadian market share with 32%. However, since 1988 when Pfizer Inc. launched a new mouthwash called Plax, it became Scopes’ major competitor. Plax offered something different from the typical mouthwashes

Case Study: Procter & Gamble Business Strategy

795 words - 4 pages Case Study: Procter & Gamble Business Strategy Summary: Procter & Gamble, the internationally known company that was founded in 1837, is the producer of various everyday household goods. Over the many years of manufacturing, marketing, and distributing products, the company developed many business strategies and adjusted them accordingly when needed. The first strategy Procter & Gamble used was to have mass production of goods out of their

Bep&G Challenge Essay

637 words - 3 pages Job Description - NA 00000414 2011 Be P&G Challenge We, at Procter and Gamble Canada, would like to encourage you to participate in our first-ever Be P&G Challenge to be held Friday March 4 th, 2011 at our Toronto General Office. This event is specially designed for talented, diverse 2 nd / 3rd year students from the University of Toronto, York University or Ryerson University who are interested in a career in Customer Business Development (CBD