This website uses cookies to ensure you have the best experience. Learn more

Product And Service Marketing Essay

307 words - 2 pages

Product and service marketing are fundamentally different
A service, unlike products, is an action that one person can offer another that is intangible and does not result in ownership of a physical product. Different marketing tactics work better for services versus products. A business needs to develop marketing plans for both services and products.
A few of the differences between service marketing and product marketing, when a business markets a service, they are ...view middle of the document...

Another difference between marketing services and marketing products is that when a customer buys a service, the customer is buying something that is intangible, instead of a tangible product, like a television, phone, or a tablet computer.
Also, a customers’ idea of a service is often times based on the reputation of a single person and not a brand or product. Instead of building a reputation based on the quality of several different products, a service reputation is built on how well a person delivers on the service offered. For example, how well a retirement fund manager does managing a stock portfolio.
Lastly, it is relatively easy for a consumer to compare the quality of different products. It is easy to see if one television has a better picture than another side by side, or if on computer operates faster than another, or the quality of two different vehicles. However, it is difficult to compare the quality of similar services that are provided, and products can be easily be returned, look at Costco for example. Services are not returnable.
Marketing a product traditionally requires the “4 P’s” product, price, place, and promotion. Marketing service adds to those traditional “P’s”; people and process. Product and service marketing are different in my opinion.

Other Papers Like Product And Service Marketing

Marketing And The Marketing Process Essay

1265 words - 6 pages return. Marketing consists of actions taken to create, maintain, and grow desirable exchange relationships with target audiences involving a product, service, idea, or other object. Companies want to build strong relationships by consistently delivering superior customer value. Five is markets are the set of actual and potential buyers, who share a need or want that can be satisfied through exchange relationships, of a product or a service

Marketing Essay

2441 words - 10 pages 1 Marketing Operations Term Paper By Richard Adams2 Introduction A market-focused, or customer-focused, organization first determines what its potential customers desire, and then builds the product or service. Marketing theory and practice is justified in the belief that customers use a product/service because they have a need, or because a product/service provides a perceived benefit. Two major factors of marketing are the

Marketing

1104 words - 5 pages have to make in the whole process of bringing a product or service to market. Elements of the marketing mix are often referred to as ‘the four Ps’, which are Product, Price, Place and Promotion. The first P- Product is a tangible object or an intangible service that is mass produced or manufactured on a large scale. The second P- Price is the cost to the buyer of goods or services. It is determined by a numbers of factors including market share

Loyalty, Consumer Markets

449 words - 2 pages • Warranty Cards • Third party distributor • Print Advertising • Computex Exhibition • Product Demo, Product Sample • Product • Product Packaging • Product Shipping (FOB/ FOC) 2. Select 5 of these touchpoints and: a) Explain in detail how you have seen a company damage its customer relationships by mismanaging these touchpoints. 1. Product – Not user friendly. Use an inside-out strategy to make the product and do marketing campaign

Marketing Plan Template

1504 words - 7 pages Marketing and Product Objectives 11 Product and Service Descriptions 11 Marketing Program 12 Sales Process and Impact 13 Financial Data and Projections 14 Marketing Organization 15 Implementation Plan 16 Evaluation and Control 17 Executive Summary The Executive Summary “sells” the marketing plan to readers through its clarity and brevity. The summary should present a description of the product/service, its target market, and its

Checkpoint 1 Answers

672 words - 3 pages 1. (TCO A, B, C) Describe a value proposition and provide an example. How important is value to the consumer? (Points : 5) There is no universal definition of the term value proposition. Value proposition in marketing is a statement that summarizes why a consumer should buy a product or service. Basically, value proposition should convince a potential consumer that the product or service will solve his/her problems and it is impossible to

Business And Management

992 words - 4 pages Distribution channel management is very important when bringing a new product or service to the market. The channel of distribution is the combination of companies or individuals that are involved in moving products from the manufacturer to the consumer (Perreault, Cannon, & McCarthy, 2011). Ideally, each player in the distribution channel shares the same commitment to the success of the product. Each would focus on the same target market and

Surrogate Marketing

1263 words - 6 pages each time they see the advertisement or the product on the store shelf, of the original product. There is another variant of surrogate marketing. Lets say for instance, that you are manufacturing a particular product A. This product A requires a particular service B, which you don’t provide. You sign a contract with another service-providing firm X, which provides the requisite service B. Now the firm X agrees to provide the service B, and use

Thorr Simulation

1091 words - 5 pages result in increased sales for Thorr. Quality engineering speaks volumes about not only Thorr but also any company offering a service or a product. Consumers look for quality as well as prices and the design of a product just as important as the price, so that is the reason quality engineering was chosen as a parameter and will be used in Thorr’s marketing plan. Service offering was the third parameter chosen and by implementing excellent service

Cialis

566 words - 3 pages services? Four distinctive service characteristics greatly affect the design of marketing programs: intangibility, inseparability, variability, and perishability. What is excellence in service marketing? Excellence in service marketing describes not only external marketing but also internal marketing to motivate employees, as well as interactive marketing to emphasize the importance of both “high tech” and “high touch.” What are the best

Market Plan

314 words - 2 pages 2.Marketing strategy 8 3.1 market research: 9 3.2 target market and positioning: 9 3.3 marketing mix: 10 3.3.product: 10 3.3.price: 10 3.3.place: 11 3.3.promotion: 11 4. branding in itself Error! Bookmark not defined.2 5.implementation, evaluation and control 13 6.references 14 7.appendices 16 ------------------------------------------------- EXECTIVE SUMMARY

Related Essays

Event Marketing Essay

296 words - 2 pages to the people beyond information about product or service. Event marketing targets specific individuals or group at gathering spots hoping to make some great impressions. Event Marketing, who employs it? If a business is able to track and identify their target audience, they can find ways to appeal to them. A good example would be if a company sell hunting gear, then they can market at a hunting event. If a company provide a product

Apple Essay

306 words - 2 pages interface, and with a good e-business service. The main aim of this essay is to critically analyze the marketing strategy of Apple Iphone 4. The essay is organized around three parts. The first part discusses the current mix of Iphone 4 from four basic aspects (the product, price, place, and promotion) and three addition aspects (physical layout, provision of customer service, and processes of the marketing strategy). Following this, the second

Field Service Management Essay

301 words - 2 pages SERVICE DESIGN Assessment of service system at Toyota retail outlet in East London in terms of * Service delivery system * Use of technology in service system * Employees they use Service delivery Find out what is their service delivery method in terms of cross-functionality as against functionality ( is there cooperation between marketing, sales, finance and accounting). Find out the method they use to assess the level of

Mrhgdhdhdh Essay

487 words - 2 pages they are important in the total mix. They are necessary to complete the strategy of products and services. To help you understands how the seven P's work together, read on below. The basic Four P's of Marketing Product This is the most important thing in the mix, the physical product or the service that the entity is offering for sale to the public. You will need to market this to the customers by telling them the unique features and