This website uses cookies to ensure you have the best experience. Learn more

Product Case Study

324 words - 2 pages

Products is an old company that was a leader in electrical products. Recently, it experienced a set of problems due to changes in the external environment and the culture of the company.
In order to remedy this situation, board members hired a new CEO named Mr. Martin. Mr. Martin has a different approach than his previous CEOs to bypass the current situation. He would like to implement a management concept called empowerment. This concept consists of giving information, resources and opportunity to ...view middle of the document...

In addition to that, there are a miscommunication between heads of departments and a high resistance to new changes. Top management might have done a better job changing Elektra Products into a new kind of organization by trying to address the current issues mentioned below and prepare the environment for employees to accept the new strategy. In fact, Mr. Martin might call all heads of departments individually and listen to them and understand their concerts and issues that are facing. Then communicate to them the plan that will be used to address this issues, the benefit that will gain by adhering to this strategy and the role that they will play in the organization. Top management might include middle and staff in the formed team that should be cross-department team and make them participates in the brainstorming workshops. That will give all of them the sense of the ownership of the new change. The suggested approach is support by the expectancy theory of motivation that stated that “employees who believe that their efforts will be lead to effective performance and who expect to be rewarded for their accomplishments will remain productive as rewards meet their expectations”.

Other Papers Like Product Case Study

A Study Of The Product Launch & Targeting Strategy Followed By Emami Fair & Handsome

6633 words - 27 pages Final Report A Study of the Product Launch & Targeting Strategy followed by Emami Fair & Handsome Under the Esteemed guidance of Prof. Avinash Kapoor Section – C Group – 8

Quality Management: Signing Off On A Substandard Product

1308 words - 6 pages decisions. Lauren company as we see in this context are professionals and are expected to make good decisions because the decisions they make will affect people’s lives and before a final decision can be made on a particular product, they have to weigh the technical side and the impact of such product like safety, usability, cost and affordability.(McFarland 2012). A critical look into this case study is necessary as it affects Lauren as a person, (who

Product Development

697 words - 3 pages Automated Toilet Paper Dispenser - Product Development Proctor & Gamble, an international leader in the paper products industry is in development of an automatic toilet paper dispenser. This proposed product is a complimentary product to the already available, touch free soap and paper towel dispensers. The proposed toilet paper dispenser has both commercial and home use applications. Team C is in the process of developing a marketing plan for

Product Management

265 words - 2 pages Maggy Schieffer BA 3352 – 004 HW 2 Chapter 2: 4. a. 80 carts/hr / 5 workers = 16 carts per hour per worker 84 carts/hr / 4 workers = 21 carts per hour per worker b. 80 carts/hr / ($10/hr *5(workers) + $40/hr (machine)) = 0.89 carts per $1 84 carts/hr / ($10/hr *4(workers) + $50/hr (machine)) = 0.93 carts per $1 c. The labor productivity is much greater after the new machine is introduced, increasing 5 carts per worker. In

Product Attribute

549 words - 3 pages divisions created by the head quarter. As the strength of our company is “quality of the product”, a problems in manufacturing unit affects our quality and brand loyalty so we cannot compromise on it, which is why we see fit to use network approach. We can understand that our customers are not satisfied from our product manufacturing and it is not up to the mark so we would shift our manufacturing unit to Lahore from the main Islamabad area which

Defective Product

300 words - 2 pages   This disease is progressively becoming common, fuelled mostly by the poor lifestyle choices such lack of exercise and eating unhealthy foods though the use of medicines is important, there other measures that people can take to reduce blood pressure or even prevent it from happening.           What is high blood pressure?               A blood pressure reading appears as two numbers; the first and higher of the two is a measure of the

Product Development

453 words - 2 pages processes in Nepal is traditional just like a relay race. The manufacturing units have to form multidisciplinary team who create effective strategy before implementing the plan or program. Collecting new product ideas: Main sources for collecting new product ideas are consultants, market phenomena, market study, conceived idea, competitor's product study and identification of consumer’s needs, desires and wants, imported products, journal and magazine related to products, visiting exhibitions, study of product literature, production manager, taste evaluation, supplier idea, market feedback and control etc.

Presentaton Product

474 words - 2 pages Now, I will introduce our product in detail. As Li Xin said, our product is a kind of intelligent cup. It not only can change the temperature of the water, but also can remind users to drink water. So, why do we want to launch this product? The most important reason is many people in our lives drink water unhealthy, even forget to drink water. However, as we all know, Water is the source of life. It is very important for us. Therefore, our

New Product Design

1540 words - 7 pages the causal relation between job design, work routines, social routines and reflexivity and learning process. 3.0 RESEARCH METHODOLOGY There are two methodologies that involves in this study which are detailed work task analysis (REBA) and a survey conducted by distributing a set of questionnaires to members of 40 work groups in Swedish industry. Working conditions are an important input to work group processes and performance within the input

Product Life Cysle

1310 words - 6 pages this period new brands are introduced even when they compete with the company’s existing product and model changes are more frequent (product, brand, and model). This is the time to extend the product’s life. Pricing and discount policies are often changed in relation to the competition policies i.e. pricing moves up and down accordingly with the competitor’s one and sales and coupons are introduced in the case of consumer products. Promotion and

Gross Domestic Product

260 words - 2 pages measure that controls for changes in prices. I think that between both the most important one is nominal GDP because it is the value of GDP in current dollars. 4- The difference between GNP and GDP and what they produce is that GDP is what their citizens earn while GNP is the gross national product. This GNP is usually not to important to most countries. 5- The reason investment spending is more volatile than consumer spending is because

Related Essays

Product Essay

900 words - 4 pages MA FASHION MANAGEMENT AND FASHION & TEXTILE MARKETING Winchester School of Art   Lecture  Prepara+on  Slides     Interpre+ng  Brand  Iden+ty  Through  Product  Design   2013   Molly  K  Mills   Product   These  slides  should  prepare  you  for  the  lecture   by  enabling  you  to:   •  Define  what  a  product  can  be  both  generally

Extending The Product Life Cycle” Essay

328 words - 2 pages Case study “Extending the product life cycle” Answers by Lyazzat Bayetova 1 . Using current products familiar to you, draw and label a product life cycle diagram, showing which stage each product is at. 2 Suggest appropriate aims and objectives for a small, medium and large business. Business | Aims | Objectives | Small | Attract more customers | Reach 10% of return on investment in first year | Medium | Increase profit | Reach 5

Marketing Mix Of Fictional Product Essay

324 words - 2 pages Marketing Mix Product Lancôme, founded in France in 1935, and bought by L’Oreal (also a French company) in 1964, is L’Oreal’s high end division of cosmetics, fragrances, and makeups. (“Lancôme”) Research has shown that Lancôme is missing out or underutilizing on a major segment of the market, about half: men. The case study illustrates the growing men’s grooming market in the US: currently $14 billion, and expected to reach $21 billion by

Product Innovation At Bank Of America

2981 words - 12 pages BANKING STRATEGIES Case Study: Product Innovation at Bank of America By Cindy Murray What financial institutions can learn from inventions and innovations in other industries. owhere is innovation more essential to survival than in the banking industry. In the payments domain, for example, nonbank competitors less constrained by bank regulations and therefore more agile are changing the banking industry’s grip on the public perception of