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Proposal On Consumer Preference Of Nepal Bank Ltd

1591 words - 7 pages

A Graduate Research Report Submitted to
Ace Institute of Management
Pokhara University

Submitted for the degree of
Master of Business Administration

Kathmandu
Monday, March 28, 2011

Table of Content
1. INTRODUCTION
1.1 Background
1.2 Problem Statement
1.3 Objectives of the Study
2. THEORITICAL FRAMEWORK
2.1 Research Question
2.2 Research Hypothesis
3. METHODOLOGY AND SAMPLING DESIGN
3.1 Types of Research
3.2 Sources of Data
3.3 Questionnaire Design
3.4 Sampling Design
4. DATA MANAGEMENT AND ANALYSIS

CHAPTER 1
INTRODUCTION
1.1 Background
Nepal Bank Limited is the oldest commercial bank of Nepal. It was established 1937 which marked the beginning of an ...view middle of the document...

Aiming for the customer satisfaction is the most challenging task in every organization. Through the satisfied customers, a firm can easily measure the effectiveness of the business, its potential and position in the industries, and the areas that are needed to polish and improve. Keeping the trust of a customer is not an overnight miracle but with full of patience and bountiful of effort
The research on "Customers preferences of Nepal Bank Ltd" is to know, how the different factors affect the preference of the Nepal Bank by the customers in Nepal. The study basically focuses on those factors which influences the choice of NBL by the customers in Nepal. It focuses on the analysis of the most preferred factor that the customers seek out while opening a new account in a NBL. The findings of this report will be helpful for the NBL to improve on those factors which help to upgrade the bank’s strategic position for longer period of time.
1.2 Problem Statement
Since the starting of NBL as the nation's first bank, the sector of the commercial banks has also started to grow rapidly. These commercial banks provide different types of services to attract the customers and retain them. Since the 'pie' of the customers is same, these commercial banks have to share their customers. Thus attracting and retaining those customers is a big challenge. This creates a great competition for Nepal Bank Ltd. However, because of the tight competition of various services, particularly in banks, the perception of the customers and potential customers are also divided according to the services that they want to achieve. Thus it becomes important to know the factors that the customers look out for or seek in a commercial bank; for them to create a new account or to be associated with the particular commercial bank. Aiming for the customer satisfaction is the most challenging task in every organization. Through the satisfied customers, a firm can easily measure the effectiveness of the business, its potential and position in the industries, and the areas that are needed to polish and improve. Keeping the trust of a customer is not an overnight miracle but with full of patience and bountiful of effort.
1.3 Objectives of the Study
This is in-depth study of customer preference for Nepal Bank Ltd. The aim of the study is to determine the satisfaction on the services and products delivered by the Nepal Bank Ltd towards their customers to attract other potential customer. There are few objectives that can be the guidance of the researcher/s in reaching for their goal and, in also, measuring the impact of customer satisfaction to their effectiveness in the market. The purpose of this study is briefly outlined below:
* To obtain first hand exposure to customer relationship within NBL.
* To observe the views among the customers of NBL regarding the services provided by the bank.
* To discover the level of satisfaction from the existing customers that can...

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