* Qualitative approaches have been fully accepted in market research for several decades, proving their value in guiding the development of new products and services, in testing the communication of advertising, in exploring the meaning of consumer vocabulary, in gaining understanding of consumer motivation, etc. (Bailey, 2014)
* Quantitative research is a means for testing objective theories by examining the ...view middle of the document...
The word quantitative implies quantity or amounts. Information collected in the course of the study is in a quantified or numeric form (White and Millar 2014). This is referred to as statistical evidence (White and Millar 2014).
* I would prefer to use a quantitative means of research due to the facts that support the research you are doing. The supporting facts help to validate the research you are doing.
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Wong, G. 2014. Research Questions. In V. Wright-St Clair, D. Reid, S. Shaw and J. Ramsbotham (Eds.), Evidence-based Health Practice. South Melbourne: Oxford University Press.
White, L. and Millar, R.B. 2014. Quantitative Approaches. In V. Wright-St Clair, D. Reid, S. Shaw and J. Ramsbotham (Eds.), Evidencebased Health Practice. South Melbourne: Oxford University Press
Bailey, L. F. (2014). The origin and success of qualitative. International Journal of Market Research, Vol. 56 Issue 2.