Case Study – Saving Starbuck’s Soul
1. What are some of the HRM issues inherent in Howard Schultz’s concerns?
There are some Human Resource Management issues inherent in Howard Schultz’s concerns. The first issue is to develop a performance management system that makes clear to employees what is expected of them. This system will also assure line managers and strategic planners the employee behavior will be in with the Starbucks goals. Another issue is using available technologies to find and hire competent, committed employees that embody the Starbucks image. These potential employees need to be trained and developed from the beginning in the Starbucks manner of doing things. ...view middle of the document...
2. How would an effective strategic HRM function contribute to keeping Starbucks on track?
The Strategic Human Resources Management team would first have to understand the company’s mission and goals. Without this understanding they would just be putting any person into a position that would not care about the company, only a paycheck. Next they need to have an understanding of the external opportunities and threats to Starbucks. These opportunities and threats are changing all the time, so this is an evolving chart. Last the SHRM team needs a deep understanding of the company’s internal strengths and weaknesses. With this understanding they can help to minimize the weaknesses and maximize the strengths. If Starbucks uses and Integrative Linkage between their upper management and human resources, the human resource management is much more effective in keeping the company current with the types of employees, compensation and even new areas of opportunity that arise.
When the human resource management team knows and understands the clear cut goals of Starbucks, individuals can be hired that possess certain skills and characteristics to fill the employment openings the company has. Those individuals must be motivated to perform their skills and training effectively as well.
Starbucks is attempting to go from just that coffee place with high prices it has become, back to an experience. Effective strategic human resource management will help them do this with the right mix of employees, benefits and understanding of where Starbucks is now and where they wish to be in the future.