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Script Essay

754 words - 4 pages

For our netnography exploration, we decided to choose reddit. For those of you who do not already know, reddit is an online community where users can post questions in discussion threads as well as post media content such as pictures, videos, and memes. Content is upvoted and downvoted to determine popularity among the posts. Reddit is known as the “front page” of the internet and their mission is to help people discover places where they can be their true selves, and empower our community to flourish. Which leads me to my next slide of the reasons we chose reddit, we wanted to choose an online community that let users be themselves so our comparison to the article was accurate and ...view middle of the document...

Also, threads allow for back and forth interactions which allowed for us to analyze not only posts but conversation progression within a thread.

In examining screenshots for examples of our first theme, one can see the contrasting leisure vs labor view of home improvement. The first post literally writes that home depot should sell beer and relates building to hanging out with friends. The second post also highlights the leisure theme with the user saying he would much rather work outside with his hands then sit in his home office or a library. In opposition, the third user claims that he does everything himself in order to save money… not for the relaxation aspect
One can see the masculine asset vs providing theme from these samples pulled from our netnography. The first post is a user that associated productive consumption as a male trait. This is shown by the user purchasing tools for his nephew, knowing that he wont use them until he is 24, but knowing how important it is to build things. The second two posts highlight the providing aspect of productive consumption. both users are completing projects in order to save money. This is seen as...

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